Former Apple marketing director Michael Gartenberg joins iMore as Analyst in Residence!

When I first joined Twitter back in 2008 and followed the people I knew in the tech community, I quickly saw the same name being re-tweeted again and again. The tweets contained deep, often disruptive insight into the industry and, of course, Sorkin-esque humor. Yes, Gartenberg had me at Sorkin.

I kept following Gartenberg as he went to work at Gartner, as he tracked the ascent of pocket computers and tablets and, eventually, as he disappeared into Phil Schiller's organization at Apple in Cupertino.

For the next couple of years, I caught the very occasional glimpse of him at Apple events, saw the rare The Newsroom tweet, and did my best to humor the egregious claims about the quality of New York bagels. So it was that, while other industry analysts started their own sites and brought increasing and well-deserved attention to the role, Gartenberg had gone dark.

Until now.

At the beginning of the year, Gartenberg left Apple, moved back east, and was eager to write again. Since we here at iMore had always enjoyed his brilliant, insightful, and often provocative style, we gladly gave him a platform for occasional guest columns. In the background, though, we talked about more.

This is the start of that more: As of April 1, Gartenberg is joining iMore — and our parent company, Mobile Nations — as analyst in residence.

Mobile Nations has always been about embracing the enthusiasm and optimism that comes from emerging technologies. We were there at the beginning of the smartphone revolution and now we're all-in on what happens next. With over 35 million readers a month, our relentless goal is to make sure each and every one of them is informed, empowered, and entertained. That they get the most possible out of the technology that, more than ever, helps shape their lives.

Gartenberg, in a variety of ways, is going to help us do even more of just that. Analyst in residence is something new, something I'm not sure has been tried before, but that's what makes it so interesting. Ultimately, he's going to help us serve and delight you more and better than ever before.

For now, you can enjoy Gartenberg's essays here on iMore and occasionally on our sibling sites, Android Central, Windows Central, and... more to come!

Thanks to his years at Apple, Gartenberg won't let us spill any secrets yet, but rest assured we can't wait to share it all with you.

Please join me in welcoming Gartenberg to iMore and Mobile Nations, follow him on Twitter @gartenberg. And lot's more the come!

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Welcome Hero! Sent from the iMore App
  • Ok this. is. AWESOME. Welcome Michael! Hope you have a great time here.
  • Welcome Michael !!
  • Good. I'm enjoying his article and insight.
  • Hey, It’s good-news-day! Welcome aboard ;¬)
  • Welcome aboard! Sent from the iMore App
  • Welcome!!! Sent from the iMore App
  • Will comments be prohibited for all his articles, such as with the current Apple VR story running on iMore, or was that just an oversight?
  • Seems he doesn't like criticism. So far all his articles have that turned off. Sent from the iMore App
  • Well that's a big "pass" for me then. If you're going to dish it out, better be able to take it.
  • from senior director of worldwide marketing at Apple to iMore analyst. that seems like an epic downgrade in ones career path. congrats, I guess?
  • Great, an ex-Apple senior director is just what an Apple Evangelist site needs. I'm sure the reality distortion field at iMore will grow even larger now. Sent from the iMore App
  • After listening to him on two of the recent podcasts, this is true .... fine for the comedy value, but not much else. It's just like Rene commenting on Apple corporate legal matters, or Georgia commenting on how we all feel about Apple, or Rich Stevens commenting about anything. What's the point? As it stands, Serenity is the best of the bunch by far. At least Gartenberg admits he's completely paranoid and wears a tinfoil hat when worrying about Apple, the FBI and security issues. That will make for some fun stuff going forward. Hey Mike, did ya notice those black helicopters over your house last night? :)
  • By the way, I clicked on the "spectre of competition article" in the top sliding row of your app, but what was brought to this article instead. That's been happening to me for a while. This is in iPhone 6s Plus on iOS 9.3.1. Sent from the iMore App
  • Why only the introduction of Michael Gartenberg? I'm sure we here might like an introduction of the other fine individuals iMore and MobileNations have obtained over the last few months. i.e. Daniel Bader from Mobilesyrup, Michael Fisher from Pocketnow, etc.
  • Another great addition to the team. Welcome aboard Michael.
  • Welcome...:)