When I first joined Twitter back in 2008 and followed the people I knew in the tech community, I quickly saw the same name being re-tweeted again and again. The tweets contained deep, often disruptive insight into the industry and, of course, Sorkin-esque humor. Yes, Gartenberg had me at Sorkin.
I kept following Gartenberg as he went to work at Gartner, as he tracked the ascent of pocket computers and tablets and, eventually, as he disappeared into Phil Schiller's organization at Apple in Cupertino.
For the next couple of years, I caught the very occasional glimpse of him at Apple events, saw the rare The Newsroom tweet, and did my best to humor the egregious claims about the quality of New York bagels. So it was that, while other industry analysts started their own sites and brought increasing and well-deserved attention to the role, Gartenberg had gone dark.
At the beginning of the year, Gartenberg left Apple, moved back east, and was eager to write again. Since we here at iMore had always enjoyed his brilliant, insightful, and often provocative style, we gladly gave him a platform for occasional guest columns. In the background, though, we talked about more.
This is the start of that more: As of April 1, Gartenberg is joining iMore — and our parent company, Mobile Nations — as analyst in residence.
Mobile Nations has always been about embracing the enthusiasm and optimism that comes from emerging technologies. We were there at the beginning of the smartphone revolution and now we're all-in on what happens next. With over 35 million readers a month, our relentless goal is to make sure each and every one of them is informed, empowered, and entertained. That they get the most possible out of the technology that, more than ever, helps shape their lives.
Gartenberg, in a variety of ways, is going to help us do even more of just that. Analyst in residence is something new, something I'm not sure has been tried before, but that's what makes it so interesting. Ultimately, he's going to help us serve and delight you more and better than ever before.
Thanks to his years at Apple, Gartenberg won't let us spill any secrets yet, but rest assured we can't wait to share it all with you.
Please join me in welcoming Gartenberg to iMore and Mobile Nations, follow him on Twitter @gartenberg. And lot's more the come!
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