Hulu Plus now available on Apple TV

Hulu Plus, the U.S. streaming television service jointly ventured by NBC, Fox, and ABC, is now available on the Apple TV. It began appearing over night, and now the official Hulu blog{.nofollow} has made the official announcement:

Keeping up with the latest episode of Family Guy, MasterChef and New Girl on Hulu Plus just got a little easier. And my living room just got a whole lot happier.Hulu Plus arrives on Apple TV today.

Just like Netflix, you need a Hulu Plus account to watch on your Apple TV. If you have one, or you're willing to set one up, you're good to go. If you want to try it out first, you can sample the service for a week for free. After that, it's $7.99 a month for the subscription service.

Also like Netflix, and pretty much everything else on the Apple TV, you can browse for popular, favorite, recent, categories like TV and movies, as well as search (either painfully with the hardware remote, or more easily with the Apple Remote app).

Hulu Plus has been available on rival streaming media boxes for a while now, so it's great to see it show up on Apple TV. While Apple considers the Apple TV "just a hobby", they're selling millions of them now, and last quarter sold more of the $100 1080p boxes than Microsoft sold Xboxes. Hulu Plus only increases the value proposition.

For those of you who are new to the service, Hulu Plus is the only online premium video subscription that streams current and classic TV programming on demand from hundreds of content partners, including top broadcast networks ABC, NBC, FOX, The CW and Univision. Hulu Plus subscribers can watch on any enabled devices for $7.99/month with limited advertising. For many popular shows on our service, Hulu Plus offers every episode of the current season. Hulu Plus subscribers also have access to back seasons and full runs of some of TV’s greatest shows, including many that were not available online before, in HD whenever possible.

Apple's Apple TV site (opens in new tab) hasn't been updated with a Hulu Plus listing yet.

If you're in the U.S. and have Hulu Plus, let me know what the experience is like on Apple TV, and how the content compares to Netflix and iTunes?

(Since, you know, I'm up in Canada, trapped behind The Wall an all...)

Update: Sounds like some of our craftier international users are changing the Apple TV location to U.S., logging in with their U.S. iTunes accounts, and enjoying a free week of Hulu Plus streaming. That would seem to indicate that Apple isn't actively filtering connections based on IP address or other geo-locators. No idea how long this loop-hole will last, so enjoy it if you got it (and want it.)

Source: Hulu{.nofollow}

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Poor Xbox 360, now your gonna get even less use.
  • This is huge. I have a Boxee Box and WDTV Live on separate TVs in the house, but Apple pretty much owns me (MBP, iPhone, Mac Mini, Time Capsule, iPad). I just stayed away from the new AppleTV b/c of their lack of Hulu Plus AND the inability to connect directly to a NAS. If Apple adds that last piece, I'll sell everything and put AppleTV's on every set in the house.
  • AppleTV doesn't really need NAS directly connected with AirPlay - you can play anything in an iTunes library on any computer on the same network as your AppleTV.
  • True, but no one wants to leave their machine on. That's the whole point of having a NAS. I have both the 2nd and 3rd gen aTV's. I get most use out of my 2nd due to having it jailbroken and allowing me to access the NAS directly, which I keep on just about around the clock.
  • No one wants to leave their pc on? When that happen?
  • lol - I wondered the same thing. I've got an older copy of Zumocast (pre-Motorola buy) running on the Mac Mini, and use it to stream my library to my iPhone; so, Mr. Mini stays on constantly.
  • WHS 2011 runs 24x7 with serving media to my various devices via both itunes and direct network access. i get your point about the nas but many many people leave machines running 24x7 and they aren't generally servers like i have running.
  • WHS 2011 runs 24x7 with serving media to my various devices via both itunes and direct network access. i get your point about the nas but many many people leave machines running 24x7 and they aren't generally servers like i have running.
  • This is one of the reasons I use a couple of aTV2s in the house rather than the aTV3s...NAS connectivity. That and jailbreaking also provides the ability to install a media player that plays files other than only what's supported by iTunes.
  • Now lets hope for Amazon video to show up.
  • Never going to happen, as Amazon Instant Video is a direct competitor to iTunes.
  • Good point...but in a sense so is Netflix and Hulu. iTunes just does not have subscription streaming yet. Amazon Prime offers much the same thing as Netflix, only it seems to stream better to most devices that I have used it on.
  • It can be done with Aimersoft's DRM Media Converter, load the converted files into iTunes and play them on your aTV.
  • Not so sure now...
  • Makes me wonder if they will find a way to stop Hulu desktop from AirPlaying from a Mac to AppleTV. Mountain Lion mirroring & Hulu desktop was the reason I bought an AppleTV.
  • Now if only we could get HBOgo. *wishful thinking*
  • Hulu Plus is on Apple TV, now. Great! If only it didn't display thumbnails for videos that are only available for web-viewing! Oh well. It's better than having to AirPlay from our devices. And the interface is more convenient than Hulu's iPad app. (I'd say it's also better than their web/browser interface, too, but it was improved recently and I haven't had a chance to fully explore it.)
  • Now if Apple TV could get an NFL package as it does with NBA and MLB. I dream of one day subscribing to only channels I want and having live feeds of ESPN, NFL Network, CNN, etc. and being able to record shows like a DVR on Apple TV. Goodbye cable.
  • Take it up with the NFL. I'd think seriously about 'Sunday Ticket' on AppleTV.
  • The only piece missing, IMO, is the NFL. Once NFL Sunday Ticket (or something similar) comes to ATV I will stop LOOKING at the scissors in the drawer, and possibly take them out and place them next to the chord. If a toy like Playstation can have Sunday Ticket... c'mon Cupertino! And I always find it interesting that no one ever discusses the live Paul McCartney event earlier this year. A live, streaming event is HUGE, but no one mentions it.
  • ESPN3 would be an obvious next step...
  • Hulu used to be free - is there content that is free on Hulu Plus or do you have to pay to watch?
  • Besides the free trial, I don't think any of iris free via the Hulu Plus apps. It's only free via the websites. And that stuff is very limited.
  • Now if I could only get live streaming of Fox news and ESPN, I would be in heaven!!!! I have not subscribed to TV in years!
  • I will be happy if they lasnd ESPN3 :)
  • Opps *Land
  • So i got a hulu free trial. I'm not seeing the big deal here.