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IMDb TV has been rebranded to Amazon Freevee, remains ad-supported

Freevee Logo
Freevee Logo (Image credit: Amazon)

What you need to know

  • The IMDb TV streaming service is changing its name to Amazon Freevee.
  • Freevee content is ad-supported and free to watch.
  • Amazon Freevee is expanding to Germany.

Amazon's IMDb TV has another name change under its belt. The ad-based video-on-demand (AVOD) service originally launched as IMDb Freedive in 2019 before being renamed to the IMDb TV we all know. That's old hat, though. Say hello to Amazon Freevee.

Yes, that's really what it's called — we're a bit late for April 1st!

The move name change is also part of an expansion, reports Variety. Having originally launched in the United States before expanding to the United Kingdom, Freevee is now coming to Germany.

While far from one of the biggest streamers around, Freevee content can be accessed via the Amazon Prime Video app on Apple hardware. It plays host to original content that will reportedly increase by 70% this year.

Upcoming original series include "Bosch: Legacy," a spinoff of Amazon Prime Video's "Bosch"; home design series "Hollywood Houselift with Jeff Lewis"; "Sprung," a comedy from Greg Garcia; Australian crime drama "Troppo"; and "High School," a scripted series adapted by Clea DuVall from musicians Sara Quin and Tegan Quin's memoir of the same name. Amazon has also greenlit "Primo," a coming-of-age comedy from Michael Schur and Shea Serrano; and "On Call," a half-hour procedural drama from Dick Wolf. Additional greenlights will be announced during a NewFronts presentation on May 2. And on the film side, Freevee will produce "Love Accidentally," a workplace rom-com starring Brenda Song and Aaron O'Connell.

The Freevee service currently offers the popular Alex Rider show and a growing collection of content will surely make it more popular. Being free helps, although those ads are definitely going to be an annoyance for some people.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.