Instagram rolls out its controversial feed algorithm, puts 'best' posts on top

As promised earlier this year, Instagram is now rolling out a new feed algorithm to all of its users. It is supposed to put the posts that users want to see first on the social network on top of their feed.

Instagram tested this new post algorithm with a small portion of its users before this week's rollout. In a blog post, it stated:

Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.With this new ordering you won't miss your favorite band's video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend's latest posts.

The new post feed may take a few days to roll out to all Instagram users.

I have been writing professionally about technology and gaming news for 14 years.

13 Comments
  • Just another way for celebs and big companies to ensure their garbage floats to the top for maximum exposure, while every thing else will end up lost in the shuffle.
  • Here's a big middle finger to Instagram. Good bye and won't miss you. Sent from the iMore App
  • This sucks big time! It would be so much better if Facebook did not buy them... Facebook ruins everything.
  • Buy bye insta .. Sent from the iMore App
  • They never asked me what posts I want to see first. As usual. To be more accurate it's the posts they want me to see first.
  • AKA sponsored content
  • Dislike 4ever -_-' Sent from the iMore App
  • I've had it for several weeks now. It's garbage.
  • I deactivated my account when I heard this news. Bye won't miss yah.
  • People are liking and commenting more trying to get the actual posts they want at the top. But its not working. I've had it a while as well and its garbage.
  • And it won't unless you are some celebrity or a large company using it to peddle your wares aka sponsored content. FB does the same thing, making you pay them to have your page reach more people. FB owns IG, so this really isn't unexpected.
  • But I just joined Instagram too. :(
  • Of course this results in more crap that you DON'T want to see. Sent from the iMore App