Instagram's CEO says an iPad app 'hasn't bubbled up' as something that should happen

Layout from Instagram on iPhone 11 Pro
Layout from Instagram on iPhone 11 Pro (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • There's still no Instagram app for iPad.
  • The company's CEO gives the impression it might never come.
  • He was discussing it during a live AMA.

Instagram CEO Adam Messeri says that the idea of bringing the app to iPad just "hasn't bubbled up as the next best thing to do yet".

Almost ten years after Instagram arrived on iPhone it still doesn't have a native iPad app, with users left to enjoy pictures of food and cats in the Safari web browser instead. That's less than ideal, but during a live "ask me anything" session on Instagram, the CEO said that there simply aren't enough developers working on the app.

Interestingly, Mosseri also said that some Instagram users don't see any ads at all. It's apparently part of an experiment to "understand the effect" that has.

I answer that without seeing any data – it makes it better!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

1 Comment
  • That is the one thing I do find annoying about Instagram; the lack of a landscape view. The iPhone App works fine on the tablet, but only in portrait. As far as using the web interface, I want to post things which AFAIK is only possible with the App.