Intel's new CEO says it has to deliver better products than 'lifestyle company' Apple

Macbook Air M1
Macbook Air M1 (Image credit: Daniel Bader / iMore)

What you need to know

  • Intel's new CEO has challenged the company to create better products than Apple.
  • Pat Gelsinger told employees on a call Intel must deliver better products to the PC ecosystem "than any possible thing that a lifestyle company in Cupertino" can.

Intel's new CEO has told employees it must deliver to market better products than anything "that a lifestyle company in Cupertino" can create, a backhanded compliment to rival Apple.

As reported by Oregon Live, Gelsinger made the remarks in a call to employees on Thursday:

"We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino" makes, Gelsinger told employees Thursday. That's a derisive reference to Apple and the location of its corporate headquarters. "We have to be that good, in the future," Gelsinger added.

No doubt, Gelsinger had in mind Apple's surge into the CPU market with the unveiling of Apple silicon and the release of its M1 chip in November of 2020. Apple's new M1 offering blows any previous Intel chip included in a Mac out of the water, and there are rumors aplenty that Apple will release even more impressive chips this year.

In December Intel EVP Gregory Bryant stated that the company feels good competitively when it comes to rivals like Apple.

The news was met with ironic comments online.

According to the report, much of Intel's meeting yesterday was dedicated to a decision around outsourcing its manufacturing processes after a series of setbacks resulting in delays to its microprocessor technology. According to the report, the decision will be made "very soon" but will be done with incoming CEO Gelsinger.

Recent leaks suggest Apple will debut a new set of M-series processors in a new 14-inch and 16-inch MacBook Pro later this year.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9