iOS 15 brings a big change to App Store search

Apple Iphone 12 Pro Ios 15 Banner
Apple Iphone 12 Pro Ios 15 Banner (Image credit: Apple)

What you need to know

  • Apple announced iOS 15 at WWDC 2021 on Monday.
  • The new iOS 15 beta is available and already revealing new hidden changes.
  • One user has discovered that the App Store now hides screenshots of apps you've already downloaded, bringing a big boost to visibility.

A new feature spotted in iOS 15 has revealed a big new change to the way apps can be discovered on the App Store.

The change was noted on Twitter by user @ilyakuh, and revolves around the way apps are found on the App Store. It seems that beginning with iOS 15 Apple will hide promo screenshots of App listings for apps you've already downloaded. As you can see from the screenshot, where an app can be opened because it's already on the device, the listing for an app is much neater than before, displaying only the app's name and icon, category, and rating.

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This change is important because it means users will have a much easier time discovering apps they don't have installed, as it will make room for more search results on the App Store's search page. Not only that, the move will be a welcome improvement for developers who have raised concerns about how it can sometimes be hard to get noticed in the App Store, given the sheer volume of content and Apple's App Store search ads.

Earlier this year Apple rolled out search suggestions on the App Store, letting users select or deselect multiple suggestions to refine their search. The feature is already available in the USA, Canada, the UK, and Australia.

You can read our full guide to iOS 15 here as well as our guide to downloading the new iOS 15 beta on devices like the iPhone 12 and beyond.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9