Like millions of others, I can't wait to get my hands on the latest iPhone in the coming weeks. With the hours ticking by, I still haven't decided whether to pre-order the iPhone 12 or iPhone 12 Pro tomorrow, October 16, or wait until November 6 and go with an iPhone 12 mini or iPhone 12 Pro Max. Regardless of the model, my new iPhone will arrive in the tiniest box to date. The reason? For the first time, Apple isn't shipping its top-selling product with EarPods or a power adapter.
The underlying reason Apple did this is sound and makes sense. And yet, it could lead to some confusion for some buyers.
It's the right move
As Lisa Jackson, Apple's Vice President, Environment, Policy, and Social Initiatives noted during this week's iPhone 12 event, removing the traditional accessories from all iPhone boxes from now on was made for environmental reasons. You may recall the company wants all of its products to be carbon neutral by 2030.
She explained, "Apple customers already have over 700 million pairs of Lightning headphones … and there are also over 2 billion Apple power adapters out in the world." Further, by removing the two accessories (and shrinking the size of the iPhone boxes), Jackson claims Apple will cut over 2 million metric tons of carbon emissions annually, equivalent to taking 450,000 cars off the road per year.
Apple's a terrific company led by brilliant people. For example, Jackson served as President Barack Obama's Environmental Protection Agency administrator before making her leap to Apple. Because of this, I have no reason to believe the numbers mentioned above are anything but 100% accurate.
And yet, Apple made two additional accessory-related changes to the iPhone 12 which serve as a reminder that Apple is also the largest publicly-traded company globally and the decisions it makes aren't necessarily solely to make the world a cleaner place.
The entire iPhone 12 series and repackaged iPhone 11, iPhone SE (2020), and iPhone XR will now ship with a USB-C to Lightning cable. Previous devices (excluding the now-retired iPhone 11 Pro) shipped with a Lightning to USB-A cable. This change may be perceived as big or small, depending on your situation, but it also positions Apple to make some extra cash.
For years, MacBook users have grown increasingly annoyed that they couldn't charge iPhones or iPads using their laptops without a dongle. Apple's decision to ship a USB-C to Lightning cable means more users can now go this route without making an additional purchase. Further, the new iPhones (like the iPhone 8 and later) also support Qi wireless charging technology. This decision means the charging pad sitting near your desk will work with your new iPhone, regardless of which cable ships with the new handset.
Additionally, there's is flexibility in your charging options. Your older iPhone's Lightning cable will work with your iPhone 12. For iPhone 11 Pro/Pro Max customers, this means being able to use the 18W USB-C Power Adapter that came with your device. If you're coming from older devices, including the iPhone 11, you can use an existing Lightning-to-USB A cable and 5W Power Adapter.
If you're a 2020 iPad Pro user, you can charge your new iPhone 12 using the tablet's 18W USB-C Power Adapter. The upcoming iPad Air (2020) comes with a 20W USB-C Power Adapter, which you can also use with your new handset. Even the MacBook Pro and MacBook Air lineup has included a USB-C power brick with a removable cable so you can use it as a wall charger with any type of USB-C cable.
Here's where Apple's environmental message starts to get muddled. By shipping a USB-C-to-Lightning cable with new iPhones, Apple is also encouraging users to embrace new technology. For some (my uneducated guess would be most), this will inevitably add to the cost of the device.
As noted above, if the only Apple device currently in your home is an iPhone 11 or earlier, you can stick with the Lightning to USB cable/5W Power Adapter combination and go on with your day. And yet, doing so will mean not taking advantage of fast-charging technology that allows you to charge your new device up to 50% in about 30 minutes. For this, you need to purchase a 20W USB-C adapter from Apple ($19) or a third-party. In other words, if you want to embrace this new technology, Apple stands to benefit from your new charging needs.
As if fast-charging wasn't enticing enough, there's the brand-spanking-new (and phenomenal looking) MagSafe wireless charging opportunity that's exclusive to the iPhone 12 series. MagSafe snaps to the back of the new iPhones using built-in magnets, allowing you to charge up to 15W. It, also, does not come with a USB-C power brick.
MagSafe also supports Qi charging, so you can use it to wirelessly charge the iPhone 8 or later, plus AirPods models with a wireless charging case. To do so, you'll need to separately purchase the MagSafe Charger ($39) or MagSafe Duo Charger, or a third-party solution, plus a USB-C adapter. If you're going to get the MagSafe charger, you may as well add on one of Apple's new silicone, leather, or clear MagSafe cases (starting at $49), or the iPhone Leather Wallet with MagSafe ($59).
There is also an issue with the wider environmental impact it could have if millions of people suddenly order a USB-C charger from Apple or another company, which requires separate packaging and possibly having it shipped separately from their new iPhone. It's easy to believe that most people have a USB-A charging brick (or 10) sitting in a drawer somewhere, but there may not be as much of an excess of USB-C chargers across the globe. There may, indeed, be an influx of USB-C charger sales in the coming months. Apple is certainly on track to meet its own environmental goals, but this burden might end up being displaced across other companies.
Apple's decision to no longer ship EarPods or a power adapter with new iPhones was the correct one from an environmental standpoint. Doing so lowers Apple's environmental footprint and serves as another step in its quest to make only carbon-neutral products by 2030. And remember, Apple also removed the charging brick from the Apple Watch Series 6 last month, which also let it introduce a smaller box.
And yet, fast-charging and MagSafe requirements could also help Apple pad its bottom line by convincing customers to buy compatible chargers and other accessories. The switch could also force millions to purchase a single USB-C charging brick elsewhere and have them shipped worldwide.
What do you think? Was Apple right in removing the accessories? How about switching to USB-C to Lightning cables? I would love to know your thoughts below.
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