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A March 23 Apple event could bring AirTags, new iPad Pro, AirPods, and Apple TV

Tim Cook
Tim Cook (Image credit: Apple)

What you need to know

  • Leaker Jon Prosser believes an Apple event will take place on March 23.
  • Prosser believes that AirTags are ready, should Apple want to launch this month.
  • New iPad Pro, AirPods, and Apple TV hardware also rumored to be ready for launch.

Apple will hold a special event on March 23. That's according to leaker Jon Prosser, with new hardware set to be outed.

Likely to be recorded and streamed online, the March 23 event could finally see the arrival of the heavily-rumored AirTags, while Prosser also says that a trusted source believes that new iPad Pro, AirPods, and Apple TV hardware could be on the agenda. All three products are said to be "ready" although that could mean almost anything.

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While AirTags have been rumored for well over a year at this point, they do seem more imminent now than ever before. Code in recent iOS betas suggests AirTags are coming, while a new tab in the iOS 14.5 Find My app also points to a likely tracker launch sooner rather than later. The same tab will also be used for third-party accessories from the likes of Belkin, however.

In terms of an iPad Pro and AirPods refresh, both have been rumored with the former having recently appeared in images. Both the earbuds and tablet are due a refresh and Prosser suggests we could see that before month's end.

Apple TV is a whole different beast, however. Very, very overdue, a new Apple TV could take various forms with many hoping a Fire TV Stick-like device is in Apple's future. The more the company tries to promote Apple TV+, the more a low-cost streaming stick makes sense. These are the best Apple TVs the company has to offer right now.

With Apple likely to continue its streak of virtual events I'd expect us to learn of the exact date and time next week. Assuming March 23 really is the day we've been waiting for.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

2 Comments
  • The "very, very overdue" Apple TV may be old, but it is still the king of streaming boxes. None of these newer streamers - outside of the Nvidia Shield Pro maybe - hold a candle to the ATV4K when it comes to processing power, and capability. So yes, while it may be overdue for a refresh on the calendar, I cannot imagine the next version being much better than the current version. Aside from the HORRIBLE remote, God willing.
  • I love the Apple TV box quite a lot. I also have the Amazon unit. I wish I could use the Amazon remote with the Apple unit. New unit, cheaper unit; OK but please offer an upgraded remote accessory.