What you need to know
- A new Motor Trend report imagines what an Apple Car could offer.
- It's thought that Apple Car will be fully autonomous.
- The report suggests people could pay a subscription to use a fleet of cars.
Apple Car could still be years away but that isn't stopping Motor Trend from imagining the kind of features we could all be using when (if) it finally ships.
Talk of an Apple Car has been rife for years and Apple undoubtedly has what it calls Project Titan going on somewhere. But despite stories that the project keeps losing talent and managers, the company seems determined to plow on. That means we could one day be driving around in Apple Cars of our own, but what could that actually mean?
According to Motor Trend, that could mean driving one of a fleet of Apple Cars that are all connected, allowing them to communicate with each other to ensure they always have up-to-date information about their surroundings. That'll come in handy — because these cars drive themselves.
The report suggests that while some people might lease their own car, most will "subscribe to the service that allows them to use the company's fleet of shared autonomous vehicles." Apple will also allow ad-hoc hires like a taxi, Motor Trend posits.
The same report also suggests that Apple could "replace the native infotainment systems now used by automakers" by selling them a new system based on CarPlay. Apple has already worked on the IronHeart project that would allow CarPlay to hook into in-car systems including air conditioning and instrument panels.
The full Motor Trend piece is worth a read if you're interested in how Apple Car could come together. There is also some pretty gorgeous artwork to enjoy, too.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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