The new Apple TV 4K reviews are in — wins for speed, price, and USB-C

Apple TV 4K (2021) with new Siri remote
(Image credit: Stephen Warwick / iMore)

The brand new Apple TV 4K will go on sale on Friday and today was the day that the review embargo lifted, meaning we get to hear what people think about the new streaming box after actually using it. And the impression we're getting is largely a positive one.

The latest Apple TV 4K refresh isn't a huge one, but it does benefit from a faster A15 Bionic chip and support for HDR10+ for the first time. There's also a slightly thinner shape and the Siri Remote has made the switch to USB-C, but in terms of usage, not all that much has changed over last year's model. But that doesn't mean that nothing has changed.

Plenty of positives

The first thing that many people will notice is that their new remote sports USB-C, something that The Verge called out. But beyond that change of port, the remote hasn't had an upgrade which is a shame.

Beyond that, other reviews pointed to faster load times for games and apps thanks to that new A15 Bionic, while the overall tvOS 16 experience is also a little more snappy, says TechCrunch.

In terms of the video reviews, the overall response has been positive, with plenty to check out. We'll link them below so you can see for yourself, but keep in mind that while this is now the best Apple TV to date, it's also slightly cheaper than the old one with prices starting at $129 for the model with 64GB of storage. That can be upgraded to 128GB at $149, with an Ethernet port also thrown in for good measure.


Andru Edwards

Matthew Moniz

We'll also be adding our own Apple TV 4K review to the mix once we've had time to put it through its paces, too. Keep your eyes peeled for that next week.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.