Netflix's most basic subscription plan, a $6.99 tier supported by advertising, is now available for users of the Apple TV.
Announced in October, "Basic with Ads" is Netflix's newest entry-level plan thanks to its very... well... basic offering. For $6.99, users get 720p streaming and can't even access the full Netflix library, and you also can't download content to devices like the iPhone and iPad. A far more annoying drawback for some users, however, was that since the launch the Netflix Basic with Ads tier did not work on Apple TV.
Now though, Netflix has rectified that with version 2.3.0 of its Apple TV app. "Ad tier now works on Apple TV," Reddit'su/websgeisti revealed this week. Previously, trying to access Netflix Basic with Ads on Apple TV just rendered a message asking you to upgrade to a better plan or try a different method of watching.
Apple TV gets Netflix with ads
With the cost of living crisis biting harder than ever before, it's understandable that people would try to trim back on some costs when it comes to streaming and entertainment, especially given that there are now more streaming services than ever before.
However, a $6.99 monthly fee for a service that puts out 720p quality video and is filled with adverts sounds like an absolute nightmare. Perhaps intentionally, it makes the $3 jump to Netflix Basic, which doesn't feature ads and has downloads, a great deal.
Given that the best Apple TV, the Apple TV 4K (2022), puts out 4K HDR, Dolby Vision, and HDR 10+ with support for Dolby Atmos, owners of the Apple TV probably won't be rushing out of the door to sign up for Netflix's most frugal plan. However, at least the option is now there for users who are interested or want to save some cash.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9