Skip to main content

A Netflix shareholder, mad at its price tanking, is suing over recent subscriber losses

Netflix on the Mac
Netflix on the Mac (Image credit: iMore)

What you need to know

  • Netflix is being sued over recent subscriber losses and falling share prices.
  • A recent earnings call confirmed a 200,000-subscriber loss.
  • Share prices fell 35% following the news of the reduction in subscriber numbers.

A Netflix shareholder is suing the company for claimed securities law violations relating to the streamer's falling subscriber count and the subsequent drop in share price.

A suit was filed U.S. District Court in the Northern District of California by Imperium Irrevocable Trust with the aim being to seek class action status. Anyone who owned Netflix shares between October 19, 2021, and April 19, 2022 can get involved, writes Deadline. Co-CEOs Reed Hastings and Ted Sarandos and CFO Spencer Neuman are named as defendants.

The issue stems from recent confirmation that Netflix lost 200,000 subscribers at a time where it has historically added to that number. The streamer has since been cutting shows in an attempt to reduce costs, but the damage has already been done to the share price. The new lawsuit alleges that Netflix didn't tell its shareholders how bad the situation was soon enough. The loss of 200,000 subscribers caused a 35% reduction in share price the next day, causing people to lose a ton of money in the process.

"Throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and prospects," the suit says."Specifically, Defendants failed to disclose to investors: (1) that Netflix was exhibiting slower acquisition growth due to, among other things, account sharing by customers and increased competition from other streaming services; (2) that the Company was experiencing difficulties retaining customers; (3) that, as a result of the foregoing, the Company was losing subscribers on a net basis; (4) that, as a result, the Company's financial results were being adversely affected; and (5) that, as a result of the foregoing, Defendants' positive statements about the Company's business, operations, and prospects were materially false and/or misleading and/or lacked a reasonable basis. 8. As a result of Defendants' wrongful acts and omissions, and the precipitous decline in the market value of the Company's securities, Plaintiff and other Class members have suffered significant losses and damages."

As Deadline points out however, these kinds of lawsuits do need to meet a high bar in order to proceed. But even if this one gets struck down early on, it's another problem that beleaguered Netflix bosses could very much do without. The company is already working to try to claw back as much money as it can — it's aware that a worryingly high percentage of people share passwords with family members, meaning they don't need to pay for a subscription of their own.

Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.