Skip to main content
Live

iPhone 14 event live: Everything announced, from iPhone 14 Pro to Apple Watch Ultra

Up-to-the-second live coverage of Apple's iPhone 14 launch

An iPhone 14 render ahead of the device's launch event.
(Image: © Madmix)

After months of speculation as to the future of Apple’s smartphone line-up, the iPhone 14 is here!

As well as introducing the new phones, Apple's Far Out event revealed new wearable devices in the shape of the Apple Watch Series 8 and ruggedised Apple Watch Ultra, and revamped AirPods Pro 2 earbuds alongside the iPhone 14 and iPhone 14 Pro launches.

Read on for our ongoing coverage of the latest Apple devices, from our thoughts and reactions on what was shown, to the specs, prices and pre-order details you need to get the near gear into your hands, into your ears and onto your wrists

Apple launch event: Everything Announced

Apple launch event: How to watch the keynote

Watch and read along thanks to the marvels of modern streaming technology! The event will be replayed at the YouTube embed below for your convenience!

Refresh

Apple Watch Pro leaks

(Image credit: Sonny Dickson)

And we're off! Editor in Chief Gerald Lynch here, guiding you through the first few hours as we countdown to the launch of the iPhone 14. It's been a busy week for rumors, but the most active discussion has involved leaks around the so-called Apple Watch Pro. 

According to prolific leaker Sonny Dickson on Twitter, freshly-found images regarding cases for the Apple Watch Series 7 and Series 8 are seen in their usual 41mm and 45mm sizes. But there's also a look at a new 49mm casing size for the rumored Apple Watch Pro, with space for a revamped digital crown.

Apple Watch Pro CAD Render

(Image credit: 91Mobiles)

That digital crown is one of the key differentiators to be expected between the Apple Watch Series 8 and its Pro-level cousin, if the early leaks are to be believed. Take a look at the alleged-leaked CAD images, courtesy of 91mobiles, above. As well as that larger, flatter watch face, the entire area next to the crown protrudes more, with the dial sitting in an oblong enclosure that houses the usual right-side button too. In addition, the CAD images reveal an all-new additional button on the left-hand side. 

The intention it appears is to make workout triggers more accessible – you'll have a larger screen to watch your metrics on, while more pronounced buttons will be easier to reach in the heat of an exercise session. That additional button could even act as a specific (perhaps even customisable) event trigger – anyone that's tried to toggle an exercise on and off while swimming will know that an additional button is far more useful than a touchscreen when underwater, for instance.

iPhone 14 Render

(Image credit: Front Page Tech)

But we all know what the main event this year really is: iPhone 14 and iPhone 14 Pro. And perhaps more than ever, the differences between the two devices will be truly pronounced.

Usually, with a new iPhone launch, both the standard and Pro models get an all-new processor generation or update. But that's seeming unlikely to be the case with the iPhone 14 line up. Instead, all the rumors so far are pointing to the iPhone 14 sticking with what essentially remains the A15 chipset of the 13 phones (though it may get renamed), while the iPhone 14 Pro gets the genuine processor upgrade in the shape of something like an A16 Pro or similar.

While that's great news for those opting for the pricier Pro model, it leaves a lot of heavy lifting to be done by iOS 16 and any revised camera specs for the rest of the iPhone 14, in terms of justifying the upgrade.

That chipset serves double-duty in the iPhone 14 Pro, if the rumors are to be believed. This will be the first iPhone handset to feature an always-on display mode, according to rumors, and so a more energy (and heat) efficient chipset is required to keep the phone from buckling under the stress of its on ever-ready display. There's the suggestion that the iPhone 14 Pro will pack in an additional 200mAh to its battery capacity over the iPhone 14 in order to keep the always-on feature an attractive option in the feature-to-battery-life ratio race.

Iphone 14 Dual Hole Concept

(Image credit: Ian Zelbo)

And if you thought the discourse around the MacBook's notch was a bit much, wait till you get a load of what's coming to iPhone 14 and iPhone 14 Pro. Again, it's the Pro where we're expecting to see the most change. 

Take a look at the concept shot above from @ianzelbo (a great follow if you like to see pre-release concepts ahead of official unveilings). On the left is the iPhone 13 Pro with its, let's say, "integrated" notch, at one with the border of the screen. On the right is what's expected from the iPhone 14 Pro – a floating duo of pill-and-dot.

As with the earlier iPhone, the idea here is to expand screen real-estate while still embedding cameras and sensors. Is it more or less distracting than what came before? The iMore team is torn. But what's interesting is the potential use of the space between the notches...

A render of the iPhone 14 Pro notch

(Image credit: Anonymous A-S / MacRumors)

For instance, I LOVE this idea from anonymous-A.S over on the MacRumors forums. According to the post an Apple "engineer-buddy" has revealed that the two notch dots will be united by a software layer.

"There will be a elongated pill shape, in between the camera and sensor housing the display will show notification dots (similar to Mac’s LED camera status indicator) for things like active microphone (orange), active camera (green), etc," states the poster.

This seems like a far more innovative use of what would otherwise be essentially negative, unusable space on the devices. If Apple doesn't find a meaningful way to use the space between the two cutouts, it's hard to imagine developers filling the cap with anything other than background color. Here's hoping the posts' alleged source proves accurate.

There's a lot of noise out on the socials right now around iPhone 14, so why not get some certified great follows on your feed by checking out the iMore team?

Check out our senior editor / iPhone boss Christine Romero-Chan: @christyxcore
There's our news editor Stephen Warwick: @StephenWarwick9
Our Apple Watch and iPad guru Luke Filipowicz: @LukeFilipowicz
And our Mac maestro Bryan Wolfe: @bryanmwolfe

There's me too (@geegeemidnight), but I'll be living in this blog except for eating meals this week, so it'd be more of a pity follow for me really...

What are you most interested in seeing at tomorrow's Apple event? Is it the new iPhone? Perhaps Apple Watch takes your fancy, or maybe you're more interested in AirPods Pro 2. What about an Apple VR headset? It's unlikely, but you never know! 

tim Cook on stage

(Image credit: Apple)

Is there anything Apple won't announce tomorrow?

While we're expecting new iPhones, Apple Watch models, and AirPods Pro to be unveiled this week. There are some things we can say almost definitely won't make an appearance. Apple is not expected to unveil any new Macs or new iPads, so if it's those you're after then you should temper your expectations. Apple is also unlikely to unveil any major new home devices like Apple TV or HomePod, however it could have some exciting services news. With AirPods Pro slated for launch tomorrow, any other AirPods such as AirPods Max are likely off the table. We also wouldn't pin any hopes on Apple VR or any kind of headset. 

With rumors stating that a new Apple Watch Pro could be a much larger device than previous models, how will Apple handle new bands?

According to Bloomberg's Mark Gurman, Apple is going to offer a "pretty wide-ranging" set of bands that play into the extreme sports theme of the watch. 

However, despite its rumored larger size of up to 49mm, Gurman believes the new Apple Watch Pro could still support older bands, although he says its possible they may not fit "as well or look as seamless" because of the Watch's new design. 

Anker nano family

(Image credit: Anker)

Some interesting color choices popped up on a new iPhone accessory today.

Anker, a popular charging accessory maker, released their Nano 3 USB-C GaN charger and showed off just how well it pairs with the current iPhone 13 Pro lineup. The charger comes in a shade of green and blue that seem to match the iPhone 13 Pro Sierra Blue and Alpine Green colorways; however, the charger also comes in purple.

There's been a ton of speculation leading up to the iPhone 14 Pro launch that purple will be a color available on the new pro model iPhones this year. Of course, the iPhone 12 did have a purple colorway, and it looks like Anker's new charger could be made to match that.

Whether it's Anker just jumping on the hype of a new iPhone launch or inadvertently giving us a big clue before tomorrow's event, you have to give the company props for taking advantage of the moment. 

Could these renders be what the Apple Watch Pro looks like? If so, I would say kudos to Apple for the design and Ian Zelbo for these solid renders of what might come down the pipeline tomorrow.

Zelbo is known for making 3D renders of upcoming Apple products based on rumors and speculation. According to his tweet, these recent renders showing the Apple Watch Pro were made with help from Parker Ortolani.

We've heard lots about the potential for an Apple Watch Pro with a more rugged and flat design leading up to tomorrow's event. 

Airpods Pro 2

Airpods Pro 2 (Image credit: 52Audio)

New design for the AirPods Pro 2?

Reports have indicated that Apple is at least testing a new design of AirPods that will get rid of their trademark stem, making them smaller and reflecting a design more similar to Apple's Beats Studio Buds. However, more recent leaks and renders suggest that the buds themselves actually look set to retain a design much the same as the old pair. That means we can expect the same white, stemmed design with silicone tips. Apple might change the design of the AirPods Pro 2 case, but more on that later.

Apple is ramping up for its big Far Out event tomorrow, as its website has changed to include a new banner animation for the event.

Youtuber and Apple beta program guru, Aaron Zollo, remarked on just how neat the animated Apple banner on the website can look. But, it's not the only change we expect to see to the website.

Expect the Apple website to go down before the event

If you've been following Apple events for a while, you'll know that the Apple website can go down leading up to the event. This is usually to ensure that when any new products are announced, the website can go live again right after the event with all the new information. 

iPhone 14 Pro battery percentage render

(Image credit: anonymous-A.S on MacRumors forums)

Apple made headlines a few weeks ago when the battery percentage feature returned to the iPhone in the iOS 16 beta. With rumors of the iPhone 14 Pro design moving away from the notch to some cutout, we've been wondering if the battery percentage could return to exactly how it was before the iPhone X was launched.

Well, if a report from Macrumors earlier this week turns out to be true, we could be looking at the glory days of old where the percentage and battery icon were separate and both visible in the top right corner.

(Image credit: Luke Filipowicz / iMore)

Will there be an Apple Watch SE 2 at the iPhone 14 event?


Even though it's the day of Apple's big Far Out event, there's still one product we think will be announced that we don't know much about.

The Apple Watch SE 2 is rumored to be announced later today, but when it comes to what features it might have, the rumor mill has been quiet. We don't expect a design change, nor do we anticipate a lot of new features. After all, the original iPhone SE was made as an entry-level watch. Much like the iPhone SE, it's not supposed to be the star of the Apple Watch lineup.

Still, if Apple launches a second generation today, a processor bump would likely be included, perhaps even something as powerful as the S7 that powers the Apple Watch Series 7. 

Apple's A15 chipset

(Image credit: Apple)

Back to the iPhones, and there's a new rumor to wake up to, direct from sources speaking to the Wall Street Journal. It is corroborating lots of what we've heard about the internals of the new iPhones, and has what it believes is accurate word on what's going on inside the standard iPhone 14.

It's saying that an 'enhanced' A15 chip will sit inside the iPhone 14, improved slightly over the iPhone 13 line as we've previously discussed, rather than wholly-new chip architecture. 

What will be interesting here is how Apple decides to market it, should the rumors prove true. Does it stick to the A15 moniker, and pop "S" or "X" or some similar modifier on the end? Or does it call the modest bump up the "A16" anyway, and leave "A16 Pro" nomenclature for the iPhone 14 Pro, where the real major changes are said to exist? Popping the A16 name alongside the standard iPhone 14 might make it sound more of an upgrade than it actually is – a cheeky move in my opinion.

Globalstar satellite

(Image credit: Globalstar)

There's a lot of talk about the possibility for iPhone 14 and iPhone 14 Pro to feature satellite communication features – and we're not talking about GPS here. Instead, it's been suggested that in the case of emergencies, a new iPhone will be able to tap into satellite connectivity to place calls and send messages. But has Apple been beat to the punch with this feature?

Over at the BBC, UK phone manufacturer Bullitt, which makes branded rugged phones for Cat and Motorola, is preparing a phone that will connect to one of two global satellite networks for back-up coverage when regular networks aren't accessible. And, whereas Apple's equivalent is anticipated to only work in North America, Bullitt's would work worldwide.

Bullitt's service, initially based around SMS messaging, will launch in February 2023. The race is on, it seems...

A case purportedly for the iPhone 14 Pro

(Image credit: Naver / Yeux1122)

So how about the cameras in the new phones? Again all the rumors so far are pointing to the iPhone 14 Pro being the device of choice when it comes to camera upgrades. It's in the Pro models where we're anticipating a jump from the 12 megapixel sensor standard to a dramatically-larger 48 megapixel array.

What is Apple doing to accommodate that dramatic jump? Well, if early case leaks are to be believed, like the above shot from 'Yeux1122' as seen on Naver, it'll pull it off with a much larger camera bump on the rear of the device. The new iPhone may stay slim, but that bump is bulging larger by this account, with everything from the flash to the LiDAR sensor getting a bit more breathing space.

Could this affect existing MagSafe accessories configured to fit snugly against the smaller surface area of the previous Pro bump? I wouldn't be shocked to see it...

Side of Apple Park building

(Image credit: Apple)

Want to see a rundown of Apple's iPhone sales over the past few years? Some really interesting numbers from Counterpoint Research have just been sent iMore's way, looking at the annual and quarterly sales of iPhones across the globe since 2015. So, in millions of units since 2015, how has the iPhone fared?

2015: 232m
2016: 215m
2017: 216m
2018: 206m
2019: 196m
2020: 201m
2021: 238m

It's interesting to see how strongly Apple performed at the back end of the (ongoing) COVID-19 pandemic – its customers were clearly enamoured with the iPhone 13 line, and were willing to invest in those premium personal devices after a couple of years of uncertainty. But the recent quarterly numbers tell an ever-so-slightly shakier story as the knock-on financial effects of the pandemic start to kick in, and anticipation for the new models (and slower sales of the outgoing models) start being reflected in the stats.

Q4 2019: 72m
Q1 2020:
40m
Q2 2020:
38m
Q3 2020:
42m
Q4 2020:
82m
Q1 2021:
60m
Q2 2021:
49m
Q3 2021:
48m
Q4 2021:
82m
Q1 2022:
59m
Q2 2022:
47m

Still, even the recent months have been relatively strong, given global market conditions.

The Huawei Mate 50 range

(Image credit: Huawei)

Ooo, here's a cheeky move from Chinese smartphone manufacturer Huawei. Remember how earlier we were talking about the possibility for satellite connectivity in the new iPhone 14 and iPhone 14 Pro model? Well, Apple has been pipped to the post for that announcement.

The newly-revealed Huawei Mate 50 range will be the first handsets in the world to offer the feature, making use of China's BeiDou satellite to enable connectivity where regular network infrastructure fears to tread. While it won't likely make a huge dent in Apple's plans – Huawei's reputation has been dragged through the mud thanks to allegations of Chinese state surveillance which has seen it come into conflict with everyone from US Presidents to Google – it'll sting Cook and co that they can't claim to have got there first. The timing of this announcement will have been no accident.

The iPhone mini in use

(Image credit: Future)

Now here's a thought – all this talk of iPhone 14 and iPhone 14 Pro but... what about the iPhone 14 mini? Why the radio silence on Apple's smaller handset range?

If you're the owner of small hands or small pockets, we'd encourage you to brace for bad news. It's been thought for some time that the iPhone 13 mini and iPhone 12 mini handsets represented poor sales against Apple's estimations for the range, and it appears that, as a result, the plug's been pulled on the mini. From as far back as April last year analysts like Ming-Chi Kuo have been predicting the end of the road for the iPhone mini range, and with not a single worthy leak to speak of in the run up to iPhone 14, it looks like its game over for iPhone mini.

It was fun while it lasted, eh? Read Palash Volovoikar's love letter to the iPhone Mini to soothe your sorrows.

Inside the Apple Store in Knightsbridge, London

(Image credit: Gerald Lynch / Future)

We're pretty comfortable with the idea of having our handsets tied to network contracts, effectively renting them from a carrier over the length of their lifespans. But what about subscribing to an Apple iPhone device plan?

It's been hinted at by Bloomberg's Mark Gurman for some time now, with the Apple tipster suggesting that the Cupertino company is looking to offer subscription access to its phones "before the end of the year", or just in time for the iPhone 14, in other words.

There are benefits to be had here – depending on Apple's approach to a subscription, you could feasibly rent a handset through its launch year, and then upgrade to another one as soon as the new model is revealed. You wouldn't own it to sell it on later, and you'd have to be extra careful not to damage it or breach terms in a contract, but you could always be on top of the pinnacle of iPhone technology, without having to save mountains of cash each year.

For Apple, it is steady, reliable revenue – Apple is increasingly moving into subscription services like Apple Arcade and Apple TV+ for this very reason – while returned phones can make secondary income as refurbished models. Where carriers get involved in this set up remains to be seen. But as we have moved away from physical ownership with media thanks to the likes of Netflix and Spotify, could ownership of devices be the next major change?

Wondering how to tune in to today's 'Far Out' Apple Event? If you're an Apple TV subscriber, Apple has now added a cool 15-second preview to the front of its Apple TV box interface, as you can see above in the tweet from Sigmund Judge. In 4K with Dolby Atmos, no less!

If that's not an option for you, be sure to check out our How to watch Apple's 'Far Out' iPhone 14 event guide, which talks you through all the options, from within apps to YouTube to inside your Safari browser. There's something there for everyone.

Apple's USB C charger

(Image credit: Apple)

It's not all roses for Apple today though – it's taken a knock from Justice Ministry regulators in Brazil who are fining Apple $2.38m for not supplying charging bricks with new handsets – and suspending the sales of any iPhone that does not ship with a charging brick going forwards, from the iPhone 12 up. That fine is pocket change for Apple, but the sale halt is a bigger concern, one that Apple is set to appeal.

The Justice Ministry calls it a "deliberate discriminatory practice against consumers," while Apple claims the move is an environmental one with its power adaptors accounting "for our biggest use of zinc and plastic," the removal of which "helped reduce more than 2 million metric tons of carbon emissions – the equivalent of taking 500,000 cars off the road a year," as told to TechTudo (translated).

While the Brazilian market leaders in smartphone sales have historically been Samsung and Motorola, with Apple trailing in third, Apple will need to rectify the situation if it aims to take any market share from the Android leaders in the territory.

Apple's store down ahead of the Far Out iPhone 14 event

(Image credit: Apple)

Ready to ramp up the excitement? The Apple Store webpage is now down! If you're a long-time follower of Apple events, you'll know this is standard practice for the company ahead of a major launch like the iPhone 14.

It gives time for Apple to clean up its landing pages for its new devices, and helps to direct would-be customers who aren't on the pulse with Apple news to its livestream, informing them that new gear is incoming.

Expect service to resume as per usual after the conclusion of today's event, with the page updated with all the new goodies to drool over.

watchOS 9 hero

(Image credit: Apple)

Our very own Bryan Wolfe is one of the biggest Apple Watch fans that I know and is hoping that in the next few weeks we'll be able to update the top-spot on our best Apple Watch page with an all-new device – be that the Apple Watch Series 8, or rumored Apple Watch Pro. I asked him for his thoughts on today's potential announcements.

“I’m most excited about seeing what Apple has planned for the Watch this year and whether any of the current models remain by the end of the day. We already know we’re getting a traditional model in the Apple Watch Series 8 and an all-new Pro model. Is an Apple Watch SE 2 also arriving, or will Apple bring back an older model (Apple Watch Series 6, for example) to serve as the cheaper model? Three new Watches announced at the same time would be huge.

"Regarding the Apple Watch Pro, I’m most interested in hearing what it’s all about beyond its durability. What justifies the higher price if it doesn’t do anything 'special'?”

As a PSA, there's never been a worse time to buy the Apple Watch SE – whatever happens after today, current Apple Watch prices are likely to drop, whether a new SE is introduced or not.

HomePod mini

(Image credit: Stephen Warwick / iMore)

Will there be anything for audio fans today? The latest rumors point to the unveiling of brand new AirPods Pro 2 earphones at the event...but what about the poor little ol' HomePod? Could we get a HomePod 2 at today's event?

That's unlikely today, but there's lots to suggest Apple is indeed cooking up a new smart speaker at the moment. We've heard everything from a revised OG HomePod with multitouch top screen, improved Siri response and an even greater focus on audio quality, to a crazy-sounding Apple TV 4K / HomePod combo – a real "one device to rule them all" home cinema solution. That second idea, what with the popularity of Apple TV Plus and upcoming shows like Severance Season 2, sounds really attractive to me (I'm a bit of a home cinema nerd). I've seen similar devices in the past, like Roku's Streambar, and think that'd be a great way to revamp not only the HomePod, but the under-performing Apple TV box too. Two smart home birds, one HomePod stone.

Airpods Pro on table next to case.

(Image credit: iMore)

Excited for AirPods 2 ahead of the iPhone 14 event later? Here's our own Tammy Rogers with her thoughts on what we're hoping for:

"If you’ve seen other stuff I've talked about, you know how much I love Apple Lossless Audio. Now, while I'm not holding out much hope for lossless support over a wireless connection, there are rumours that bring a little light to this audiophiles crossed fingers. Even then, the AirPods Pro have a really lovely sound signature that I like a lot, so any improvement on them is welcome. As long as it's not more spatial audio nonsense. Please Apple, no spatial audio nonsense."

Tim Cook is excited for the iPhone event, are you?

A new report just hours ahead of the event from Business Korea indicates that Apple has added a fresh NAND flash supplier for iPhone 14. YTMC is reportedly a new name amongst the usual suspects Samsung Electronics, SK Hynix, and Kioxia. Reports indicate some models could come with up to 2TB of capacity and QLC memory. 

Purple Iphone 14 Pro Render

(Image credit: Front Page Tech)

Ios 16 Iphone 13 Pro Hero

(Image credit: Christine Romero-Chan / iMore)

Not only should we get to see the new iPhone 14 today, we should also learn the release dates of iOS 16 and watchOS 9, likely to be next week sometime, as these iterations always ship on Apple's latest and greatest devices. iOS 16 brings big lock screen changes to take advantage of the iPhone 14 Pro's always-on display. 

Whoopsie daisy Tim! The ALT description of Tim Cook's recent Twitter post ahead of the iPhone event doesn't actually match the image. The one he posted to Weibo does, however!

The press are starting to arrive at Apple Park!

Our friends at TechRadar have boots on the ground inside Apple Park. Check it out!

Apple VR render next to Apple logo

(Image credit: Apple)

OK! So we're about an hour away from show time now so let's do a quick recap. On a scale of "HELL YES!" to "NO WAY, DUDE!" how likely are we to see Tim Cook and co reveal the following Apple gear?

iPhone 14: HELL YES!
iPhone 14 Pro: HELL YES!
iPhone 14 Mini: NO WAY DUDE!

Apple Watch Series 8: HELL YES!
Apple Watch Pro: HELL... yeah sorta! Some sort of premium Watch device will be revealed, but we can't say for sure what it'll be called yet, be that 'Pro', 'Explorer', 'Rugged' or something else.
Apple Watch SE 2: HELL...maybe?

AirPods Pro 2: I'm putting my neck on the line, but I'm going to go HELL YES!
HomePod 2: NO WAY DUDE!
M2 iPad: NO WAY DUDE! (Chill, that October event will be all about this)

And the wildcard... Apple VR?: HELL... maybe? We know it's in the works, and likely will be fully revealed in January. But I'd love for today's "one more thing..." to be some sort of glimpse into Apple's VR future.

Want a glimpse inside the Steve Jobs Theater building? Here's the scene from Apple analyst Neil Cybart on Twitter, inside the rotunda that leads down into the auditorium and theater. See if you can spot any famous faces in there...

Having visited Apple HQ back in June for WWDC, I have to admit – there's something special about that campus on event days like this. Not only is it architecturally stunning, but there's a real buzz and excitement in the room. To all iMore's buddies out there, soak it up and enjoy!

The livestream for today's event has started! Check out our How to watch Apple's 'Far Out' iPhone 14 event guide to watch along live.

A screen grab from the Apple iPhone 14 event live stream

(Image credit: Apple)

We're digging this spacey-chilled out vibe on the livestream...

It's looking pretty likely that the Pro model is going to have some sort of astro-photography option going by this, right?

I'm reliably informed that this banger of a tune is Let's Live by FKJ (Fresh Kiwi Juice), for those that are wondering...

Just minutes to go now and the Steve Jobs Theater is filling up. Look at all those MacBooks! It's great to see the in-person events coming back after a few wilderness years of stream-only events. Nature is healing!

Sit tight folks the show is about to begin! Grab that coffee, rearrange that cushion, we're going to be here for a while...

Tim Cook takes to the stage 'We're so glad you can join us... we're here to talk about three products... iPhone, AirPods and Apple Watch'.

AirPods Pro 2 look to be on the way!

iPhone-14-event-building

(Image credit: Apple)

Cook's kicking off by talking about the interoperability of Apple's devices. "This kind of integration is something only Apple can do," as Cook moves straight onto Apple Watch talk.

First up then, some stories about people living with Apple Watch, and how its changed lives around the world. We're regularly hearing how its health features are saving lives, and this video is focussing on that. Heart attacks, people falling through ice, people getting caught in garbage compactors. This is intense!

It's time for the first new device and it's the... Apple Watch Series 8, as presented by Jeff Williams, Chief Operating Officer. "It has all the things you love about Apple Watch, plus even more."

Always on display? Check. Edge-to-edge display? Check. New watch faces? Check. Swimproof, dust proof and crackproof.

Apple Watch Series 8

(Image credit: Apple)

Sleep tracking, cycle tracking and mindfulness, ECG and Blood oxygen, it's also getting the long-awaited temperature sensor, aimed at improving women's health. Temperature tracking will use "scientifically validated insights" to help track ovulation, and get a retrospective estimate of when a wearer ovulates.

Series 8 can sample your wrist temperature every five seconds, which is good for illness tracking and even jetlag (!), but the key here is about ovulation cycles. This will be great for those trying for a baby. Series 8 will track the dates for you, and be notified of any deviation from a wearer's usual cycle. These can be good indicators of broader health scares.

Apple Watch Series 8 - three of them

(Image credit: Apple)

Privacy is obviously a concern here, so cycle tracking data is encrypted on device, and can only be accessed by you via password, Face ID or Touch ID. Excellent.

Safety features next. Car crashes tend to occur in rural areas with a single vehicle according to Apple. So Apple Watch Series 8 will detect if you're in a serious crash – it'll notify emergency services, provide a location and get in touch with your closest contacts. A new, more sensitive accelerometer is what makes this possible.

Front Impact, Side Impact, Rear End Collision and Rollover style crashes were monitored alongside machine learning algorithms to make sure the Watch is accurate in its crash-detection estimations.

"We truly hope you'll never need it". Us too, Apple!

18 hour battery life coming to Series 8, boosted by a new Low Power Mode that can extend that to 36 hours. It keeps on activity tracking and fall tracking, but switches off the always on display and other less-vital sensor features. International roaming is also coming to all Apple Watch cellular models from Series 5 up, provided you've got watchOS 9 running.

Apple Watch 8 Cycle tracking

(Image credit: Apple)

Four colors incoming, midnight, starlight, silver and red.  Silver, gold and graphite options on the way for the stainless steel models, while partnerships with Nike and Hermes continue.

Apple Watch Series 8 prices

(Image credit: Apple)

$399 for GPS, $499 for cellular, with orders opening today and availability kicking in from September 16. That's soon! And also suggests the iPhone orders could open today, too. Get those wallets ready...

Apple Watch SE is up next, and is getting "even better". Apple Watch SE 2 (as we'll call it for now) will be available in silver, midnight and starlight with a new nylon composite back case, and a new production cycle that reduces its carbon footprint by 80%. Crash detection makes the cut, with a 30% larger display than Series 3, and is 20% faster than the original SE.

$249 for GPS and $299 for cellular . Again, orders open today and get it ships September 16.

The Watch Pro is coming...

"Years in the making", it's the Apple Watch Ultra. That's a very cool launch video to go with it. The most rugged wearable ever! This is some serious gear...

With the biggest and brightest display ever, a new "high contrast, international orange" action button, and side and digital crown buttons designed for use when wearing gloves in harsh environments. Cellular is built in, as is a 36 hour battery, with a 60 hour low-power mode coming later this year, plus improved, dual speakers for better audio when in the wild.

Wayfinder compliction watch face too - compass in the dial, customised for mountain, ocean or trail adventures. There's a night mode too, turning the contrast into a high red-on-black look.

Apple Watch Ultra

(Image credit: Apple)

In terms of durability, there's titanium casing, which extend beyond the sapphire display to protect it. There's a new band style too - Alpine Loop - which has a buckle and stretchy fit for going over a wetsuit. This thing's going to be expensive...

Apple Watch Ultra on scuba diver

(Image credit: Apple)

Ready for freezing condition or desert heat, there's a really cool compass that works with the new Action button to make waypoints on a localised map on your Watch Ultra. Get lost, and it'll help you retrace your steps along a trail. There's even a high-frequency siren if you get lost and need the support of a search party nearby. Neat!

GPS is improved to work more accurately in the wild or around tall buildings, and that Action button can be used to quickly transition through triathlon stages. Scuba-diving support through a new Oceanic+ app will let you calculate depth, time, gas levels, water currents and more. 

Essentially, if you're the outdoors type, you're going to want the Apple Watch Ultra.

Right Apple Watch Ultra pricing... deep breath: $799, available for order today, shipping September 23.

That's a lot of money, but, to be fair, actually way less than I was expecting. I was braced for $999. So, not affordable, but definitely more attainable than anticipated. Nice!

So far so good? AirPods next we're guessing...

Apple Airpods

(Image credit: Apple)

Yep, AirPods time. We're looking at the AirPods Pro 2, "our most advanced AirPods yet", according to Tim Cook.

So what's going into our ears this year? A brand new H2 chip, that's what, with high bandwidth connectivity, "exceptional" sound quality thanks to a low-distortion audio driver. More detail, more clarity across a wider range of frequencies.

And Spatial Audio is back "making you feel like you're onstage with your favourite band performing around you." Using a the iPhone True Depth camera, it'll be a personalised experience this time around, by taking a snap of your ears.

Active noise cancellation is improved, using advanced computational audio alongside  better acoustic vents and mic placement to double the amount of sound blocked.

Apple Airpods size

(Image credit: Apple)

"Adaptive Transparency" processes external audio at 48,000 times a second, so you won't be deafened by a sudden siren or workplace drill. THAT'S great. It's the sort of problem that turns me off of transparency modes on other headphones.

Longer battery life (6 hours from a charge, with a total of 30 hours with the case) and touch-sensitive buttons on the stems are also on the way. If you lose the buds and the case, a speaker on the case will help you find it by sending out a little beep. That beep will help identify when charging is taking place too, with new support for the Apple Watch wireless MagSafe charger, too.

Available from September 9 at $249, they'll ship on September 23. A solid, if not revolutionary upgrade there, but some smart additions on the way.

It's iPhone time! Here we go!

iPhone 14 and iPhone 14 Plus

(Image credit: Apple)

"We're going big with iPhone 14, and even bigger with iPhone 14 Plus" says Tim. Plus not Max!

6.1-inch and 6.7-inch iPhones on the way. Great for the gaming, watch shows and for squeezing more webpage and fitness info. 1200 nit brightness and 2,000,000-1 contrast ratio – perfect for supported Dolby Vision content.

Purple, Blue, Midnight, Starlight and Product Red colours coming.

Onto the chip, the A15 chip returns from the iPhone 13, 8-core GPU, 6 core CPU, 6 core Neural engine, with the custom Image Signal processor. So yep, as expected, only a modest change for the internals of the standard iPhone 14 model.

Apple iPhone 14 colors

(Image credit: Apple)

iPhone 14 camera next - new 12MP main camera on the rear with larger sensor and larger pixels, faster f/1.5 aperture. 49% improved low-light performance (though we're not sure how that's calculated). Front facing camera is a new True Depth offering, 12MP with autofocus for the first time, f/1.9 with better low-light performance thanks to its hybrid system. A "Photonic Engine" dramatically improves low light photography thanks to software image processing on device - more than 2x better than on iPhone 13.

Action mode coming to video too for smoother motion at high speeds – complete with Dolby Vision HDR recording.

Connectivity next - talking about eSIM, the ability to have multiple plans and phone numbers built into your device, rather than on that removable card. All US models no-longer have a physical SIM tray. That's a big change!

Crash detection from Apple Watch is coming to the iPhone 14 too thanks to an improved accelerometer. The two devices will work together in the case of emergency. There's a clip now about emergency situations, but... back to the eSIM while things are quiet for a moment – what's that mean if you're a SIM-only user, moving between multiple devices? That's a small slice of the Apple user base, granted, but that's a headache there.

Apple iPhone 14 emergency

(Image credit: Apple)

Anyway... Emergency SOS, via satellite, as we mentioned much earlier in this live blog, is confirmed. Custom components and software allow iPhone to connect to the unique frequencies of a satellite miles up in space. The software (a bit like a compass) will help you to identify the invisible satellites in the sky, and point your phone in the right direction to make the most of the limited bandwidth they offer as they speed above your head. It's more complex than just connecting to a cell station. This isn't an option for sending a selfie to your 'Gram then. This is solely for emergency messaging, with Apple working at an infrastructure level to get emergency services out to you. It'll be handy for sharing your location while trekking remotely though.

Free for two years with every iPhone 14 purchase, and launching in the US and Canada, from November. I wonder how much it will eventually cost?

iPhone 14

(Image credit: Apple)

iPhone 14

(Image credit: Apple)

That seems to be it for iPhone. It starts at $799 (same as iPhone 13), with iPhone 14 Plus at $899. You can order both from September 9, but only the iPhone 14 will ship on September 23, with the iPhone 14 Plus following October 7. Shipping delays that were rumored appear true then.

Next up, iPhone 14 Pro...

Apple iPhone 14 Pro incoming call

(Image credit: Apple)

Goodby notch, hello pill! With surgical grade stainless steel casing to the phone, ceramic shielding screen and a new purple look, the notch is indeed gone, with now a small floating front facing camera and sensor array hovering below the border. 

What's it called? The 'Dynamic Island'.

Apple iPhone 14 Pro

(Image credit: Apple)

Lol.

But it does look cool! That pill section will expand and contract across the system to show notifications and alerts, making that pill seem to be alive in its own way, dynamically changing if a call comes in, or showing album art when listening to music. It's animated and always live and active – tap it, and you can get quick access to handy features without leaving the app you're in. I like it, even if that name is a little overblown.

iPhone 14 Pro camera

(Image credit: Apple)

Two sizes for the iPhone 14 Pro: 6.1 inch and 6.7-inch, with peak brightness of 2000 nits when outside, and 1600 nits with HDR content. And with that comes Always-On Display, another much-rumored feature.

At a glance information will be offered at a refresh rate as low as 1Hz, with the entire lockscreen intelligently dimming. You'll be able to see time, notifications and more on the lockscreen at all times, without needing to power the whole phone and display on.

A16 processor, as predicted, makes the cut, with 16 billion transitions, using a 4nm process. It's the fastest chip in a smartphone ever. It uses one-third the power of the efficiency cores of the competition, making its battery way more efficient, useful for keeping that always-on screen ticking over.

48MP camera confirmed too as we move onto photography, making use of a quad-pixel sensor set up. 2x improvement over iPhone 13 Pro in low-light situations.

iPhone 14 Pro

(Image credit: Apple)

CPU, GPU, neural engine and image software processing working in tandem – those 48Mp sensors are bigger by 65% over the iPhone 13 Pro, with a 24mm focal length. That quad pixel sensor combines four pixels together to hit that low-light target. And there's a 2x telephoto zoom here too, using larger pixels to grab more visual data at higher zoom levels without losing clarity. New Ultrawide camera with larger pixels is incoming too, but it's keeping the 12MP standard seen in the 13 Pro. Flash is improved thanks to 9 LEDS – twice as bright as previous models, with more uniformity in the light they produce.

Battery life is rated at "all day" though Apple hasn't put a figure against that, frustratingly.

So what about the price and release...?

(Nearly there folks, thanks for sticking with us all day long!...)

iPhone 14 Pro starts at $999, with iPhone 14 Pro Max at $1099. Same as last year, that's good. Storage up to 1TB.

Pre-order from September 9, hitting stores and shipping September 16.

Back to Tim. Time for one more thing...?

OOO! Severance Season 2 teaser at the end there. Literally a second-long clip! But with that, it's a wrap! I'm going to quickly wrap my blistered fingers in plasters... and then its debrief time!

What was missing? What was shown? What was great? What was groan?

Severance teaser

(Image credit: Apple)

(There's Helly from Severance out in the wild about to get on a subway, for those wondering! That was literally all we saw from Apple TV Plus at the event, but hey, we'll take it!)

Apple Watch Series 8

(Image credit: Apple)

OK let's recap. First up, Apple Watch!

Apple Watch Series 8: Always-on, edge-to-edge display | Crack, Dust and Water Resistant | Temperature sensor (primarily for ovulation tracking) | Sleep Tracking | ECG | Emergency SOS calling and car crash detection | Customisable workouts | International roaming for cellular models | 18 hour battery and 36 hours in new low-power mode | 45mm or 41mm.

From $399, pre-orders open today, shipping September 16.

Apple Watch SE 2

(Image credit: Apple)

Next...

Apple Watch SE 2: Green-conscious build| Crash detection | 20% faster chipset | 30% larger display than Apple Watch Series 3 | 44mm or 40mm.

From $249, preorders open today, shipping September 16

Apple Watch Ultra

(Image credit: Apple)

The big guy...

Apple Watch Ultra: Ruggedised titanium build| Larger digital crown and extended side button for use with gloves| New left-side Action button | 100m water resitance suitable for diving | IP6X dust resistance | 2000 nit peak brightness display with high-contrast night mode | Compass with waypoint and route-tracking | Dual speakers for better audio outside, plus a siren loudspeaker to aid search and rescue | Crash detection | Three mic array for comms in windy conditions | 36 hour battery life and a "coming soon" 60 hour low power mode | Three new bands (Alpine / Trail / Ocean) for cold weather, trekking and diving respectively | - 20c to 55c temperature support | 49mm only| Plus everything else Apple Watch already does!

From $799, pre-orders open now, shipping September 23

AirPods Pro 2

(Image credit: Apple)

Next, onto the audio gear!

AirPods Pro 2nd Generation: H2 chip | Inward facing mic for more natural sounding calls | Custom built driver and amp for low-distortion playback | "Deeper bass and crisper highs" | 2x more active noise cancellation | Improved acoustic seal for passive noise isolation | Adaptive transparency to minimise volume spikes of ambient noise | Capacitive touch controls in ear stems | Personalised spatial audio |  MagSafe charging with support for Apple Watch charger | Speaker in case for locating lost AirPods | 6 hour battery in earbuds, 30 hours total with case | 

$249, available to order Friday 9 September, shipping 23 September.

iPhone 14 Pro

(Image credit: Apple)

Next up, it's iPhone recap time!

iPhone 14 and iPhone 14 Pro: Four models: iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max | 6.1-inch and 6.7-inch sizes |Pill-shaped cutout replaces notch on Pro models called the 'Dynamic Island', featuring dynamic animations and functionality across iOS |48MP primary cameras on Pro models | A16 Bionic chip for Pro models, A15 for the non-Pro models | OLED panels across both devices | Purple,  Blue, Midnight, Starlight and Red for iPhone 14 and iPhone 14 Plus, while Pro also gets Dark Purple, Gold, Silver and Space Black, too | "All day" battery across the range

- Pricing starts at $799 for iPhone 14, available to pre-order from September 9, with iPhone 14 shipping on September 23, and iPhone 14 Plus shipping October 7
- Pricing starts at $999 for iPhone 14 Pro, available to pre-order now, shipping September 16

The media scrum to touch the devices is on! Here's a selection of tweets from our favorite correspondents on what's going on with each device:

TechRadar's lovely Lance Ulanoff has hands on the iPhone 14 Pro:

Mikah Sargent is surprised at how light the Apple Watch Ultra turns out to be despite its size...

That "Dynamic Island" though...

In action it actually looks great. Having a reactive zone on every screen for intuitively responding to out-of-app settings and features is a great idea – like an ever-ready but hidden notifications drop down. The animations are really cool and building in 'now playing' audio features is a great touch too. But that name is... well, let's say very Apple.

And that's a wrap from the live blog for tonight folks. Thanks for tuning in. I've been Gerald Lynch, iMore Editor in Chief (@geegeemidnight), and you've been amazing! This isn't the end for the live blog just yet though – check back soon for our full reaction posts, and pre-order details, soon.

Thanks for joining us on this wild ride!

Hard to believe that the sun is setting on what was another great Apple event day. There's so much information to review, with numerous products announced and shipping days for the new devices only weeks away. So, while Apple's Far Out event may be over, the iMore team is still working hard. Missed the event or just want to even more information on everything announced today? Here's just a fraction of the important stuff we've covered that's worth your time to read.

Put it in your pocket: iPhone 14: Everything you need to know
Slap it on your wrist: Apple Watch Series 8: Everything you need to know
Blast it in your ears: AirPods Pro 2: What's new with AirPods Pro?
Take it to the extreme: 4 reasons the Apple Watch Ultra outshone everything
Leave it to the Pros: iPhone 14 Pro has the upgrades we've wanted for years
Buy what's best for you: iPhone 14 vs. iPhone 14 Pro: Which is better for you?
Protect that new phone: Best iPhone 14 cases

Over the coming days and weeks, we will be sorting out new details about the upcoming products and giving you analysis, opinions, and general buying advice concerning all the new goodies Apple revealed today. Plus, when we get our new devices, we will have many reviews and even more in-depth analyses for you, so make sure to keep checking iMore for your Apple fix!

Thank you for following along!

 

With Apple's Far Out event now behind us, the iMore team is hard at uncovering as many details about the devices as possible. We've already got some great information for anyone considering buying or ordering any of the new products.

Apple's infomercial: Apple's 'Far Out' event felt more like an infomercial
Dynamic Island: Awesome feature; terrible name
iPhone 14 battery: Stay powered up longer with the iPhone 14
Get a deal on a new iPhone: iPhone 14 Pro and Pro Max preorder deals
New bands; old watch: Apple Watch Ultra bands will fit your 45mm Apple Watch

There's plenty more to come, so be sure to stick around and see all the great coverage the iMore team has to offer.