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NSFW: 'Power Users' need to shut up

I've been using a Mac for 30 years. I got my first one in 1985. I sell Macs on the weekends and write about them during the weekdays. I am, by any definition, a "power user." Yet I detest that term, and I react viscerally whenever I hear someone else use it.

So it'll be no surprise at all that I rolled my eyes this week at every proclamation from self-described "power users" who lament the direction of the new MacBook from Apple. I'm so excited about it I can barely contain myself. But then again, I was the same way about the new Mac mini when it came out last year. Because it's a great $499 computer, no matter what "power users" think.

From complaints about the Intel Core-M processor to the color choices to the decision to use USB-C, it seems that anyone with skin in the Mac game has found something to pick on regarding the new Macbook. I think it's all utter bullshit.

I think it's all utter bullshit.

The thing that spec monkeys need to remember is that most people don't care about what they care about. Most people buying new computers aren't interest in how many cores a CPU has or how many GB of RAM or storage it has. Very few of the people I sell computers to have more than a passing interest. They want to know what the computer can do. What problems it solves for them.

From that perspective, the MacBook is already a success: It provides an up to date, modern OS X Yosemite user experience. It emphasizes wireless connectivity through Wi-Fi and Bluetooth — something many consumers already have ample experience with on their iPhones and iPads. It's loaded with the software most users need to get started: Everything from a web browser to email, data management apps for contacts, calendars and so on. And it's well-integrated into an ecosystem millions of iPhone and iPad users already depend on to store their data and make it available in the cloud. iCloud, more specifically.

There's a peculiar brand of solipsism I see exhibited on the Internet almost every time I log on: The fundamental belief that if a product is not right for me, anyone who likes it must be wrong.

PC sales are slipping, but Mac sales have grown. They've consistently tracked positive growth compared to PC market share for almost a decade. But there's a ceiling on the number of people who are going to buy the Macs that are available today.

That doesn't make the PC any less relevant. I use Windows; I just recently built a custom Windows PC. There's still a lot to recommend the PC. PC manufacturers continue to sell millions of units from quarter to quarter. The market may be changing, but it's still a very viable market.

Apple has created an opportunity to sell Macs to a new audience.

Apple has only been able to sell however many Macs it's sold to a slowly increasing audience. They needed to shake the tree a bit and come up with a new way to sell Macs. More than that, Apple has created an opportunity to sell Macs to a new audience.

Smartphones existed before the iPhone. Tablets existed before the iPad. Yet Apple managed to will new markets into being for both these products by driving demand for them and by creating a satellite market of apps and accessories for them, inspiring other companies to do the same.

Ultimately, the best way to make the Mac even more successful is to create an entirely new market for the Macintosh that's never existed before. And that's precisely what Apple's doing with the new MacBook. So if it's not for you, power user, it's not for you. Doesn't matter. Lots of people are going to want it.

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177 Comments
  • It's a weird irony that power users are one of the target markets for a device like this. Airplay, AirDrop, wireless external storage, travels a lot, uses a computer a lot, uses multiple computers a lot, they have bleeding edge hardware, they like to buy bleeding edge hardware, and they would tend to use bleeding edge software features. So, this segment of people can fully utilize the device. It's also weird that this same power users have many devices of limited scope, yet they still complain. Conclusion: Power users just like to complain.
  • I think this is a faulty analysis. The idea you have that one has to be a "power user" (for the record I hate the term as much as Peter), to be using AirPlay, AirDrop, or wireless external storage is just silly. My 70 year old Mum uses all that and knows how to troubleshoot it to an extent also. These are ubiquitous activities nowadays. If you can recognise a share button and click it or tap it, then you have used AirPlay and AirDrop. If you own a time Capsule from Apple, then you are using Wireless storage. The whole point of Apple's product line, is that the "techie" stuff is taken out of the way and an interface is presented to allow people to do the things "power users" do, but without having to know how it all works behind the scenes.
  • My comment is essentially that many power users are on the bleeding edge, and often have multiple machines to begin with. They should have no problems using the new Macbook as they would be familiar with the limitations of the machine. They are familiar with the limitations of such hardware, and appear to be complaining just for complaining's sake. My comment was not meant to mean the new Macbook is only for power users. Note that "power users" and "bleeding edge users" don't totally overlap either.
  • Actual commenting Power Users seem to rarely be cutting edge. They would prefer it that Apple made a 6" thick laptop with parallel ports and two swappable battery bays.
  • Alienware has a patent on that. "I'm da Blur boys!" - Me with 1200 ping. Fiber in Nashville? Save me based Google.
  • That's a bit extreme, but most people have found a use for the ports they use bc they are standardized and therefore needed at their desk or workplace etc. I often use all of the few ports on my desktop. I needed a VGA signal to test a projector at work, but my laptop doesn't have one. Now I have to get a different source for VGA and go back. Sometimes it's just handy if not completely required to have a variety of tools. Sent from the iMore App
  • Your use case is perfectly valid, but the new Macbook is not really designed for you. It's designed for someone who values portability (and the Apple ecosystem) above all else. Use Case 1
    If you travel a lot and need a portable computer that will handle the basics with the ultimate in small size, light weight, and long battery life, (not to mention smashing good looks) then this new Macbook is perfect for you. Use Case 2
    If you fit the above description, but occasionally need to hook up to some "legacy" technology like VGA, ethernet, Firewire drives, or digital cameras lacking wireless, then the new Macbook is still a great option, provided you don't mind making do with some adapters from time to time. Use Case 3
    If you regularly need to connect to old projectors, external monitors, hard drives, ethernet networks, or various non-wireless devices, and/or if you do a fair amount of advanced video/photo editing, 3D modeling, or software development, and/or if you absolutely hate having to carry around a bunch of adapters for the above devices, then a MacBook Pro (or perhaps a Windows machine) is probably a more suitable computer for your needs. Would it be nice if Apple custom-made a computer for you with just the right combination of portability, power, battery life, and legacy ports? Sure, but we all know that's not how Apple works. If they tried to please everyone they'd end up looking like Dell - making no money and ultimately pleasing no one.
  • Yup ^^ or they are just trolling.. I actually think its more a trolling culture these days.
  • difference of opinion is NOT TROLLING! Good lord people. Posted via the iMore App for Android
  • I consider myself a semi-power user. I like the concept of the computer. I wish every other Mac in the line had the color options. The direction of the USB-C wireless thing is really cool. But I wish there was a second USB-C like the Chromebook Pixel. But the killer for this one is the processor. Not the Intel Core M line is bad, I just don't like the fact that my iPad has a higher clock speed and core rating then it. If they had of gone for the 1.3GHz dual-core in the base line and a quad-core for 1.3GHz for the higher end model.
  • Where is it written that every product from Apple must to be geared toward everyone. I'm a semi-power user too. The MacBook won't meet my needs, and that's OK, because Apple makes other computers that do meet my needs. What I like is the new keyboard and trackpad will find their way into Macs that appeal to you and me. In the meantime, I'm convinced Apple built the MacBook to appeal to those who have only used iPhones and iPads, but find that a fully functioning computer could be great for them. Apple isn't "market share" driven, but it never hurts to offer a product that appeals to potential new users.
  • Thanks to you I finally understand the point of the MacBook line. Although is a little expensive.
  • Sounds like a hypocrite to me. Now you are saying its good enough for you so all power users should shut up. You like it its good for you. It's not for all power users. I have the original Air and I am completely pissed about this fucking computer. Yes the have wireless USB now. Apple constantly finds a fucking way to hit you with adapters and tell you this is a good thing to not have said features. No SD card, no USB no no no!!! I have waited all this time for an upgrade and they give a freaking (BS) retina display and lose all the ports. And you act lime its just the way it should be or people shouldn't be pissed off. I hate virus filled, slow running Windows. That's why I use apple but they have raped my beloved of everything and gave it a new screen.
  • I'm a MB Air user and this sucks to wait all this time and have all the ports removed.BullShit BullShit BullShit!!
  • If they'd simply made a retina MBA we would've been happy.
  • I'd dare say if you're using a MBA and you classify as a "power user" you either have the wrong computer or you've classified yourself erroneously. Otherwise your rMBA is the new MacBook or a 13" rMBP
  • And that's part of the problem, right? What is a "power user"? Is it someone who uses AppleScript? Plugs in a USB device? Opens up a Terminal? Installs HomeBrew? I have an MBA 13" and I'm a developer. It's perfectly fine for the things I need to do while mobile. :: shrug ::
  • Good question. I guess it's more of a self classification thing. I don't write code, don't do video or photo editing. I won't go into all the detail that I did on an earlier post this week but I do keep a lot of apps running on multiple desktops including parallels running windows 7 and multiple peripherals plugged in at once. I work from home and two offices so my 13" rMBP i5 8GB is my 95% go to device. Sometimes I use the family iMac when I need to do something quick. All of this is a strain on my wife's MBA. But my rMBP handles everything in stride. Am I a power user? Idk because I hate that term too, but I know that the new MacBook is not enough for me but I do appreciate it and see its place in the world.
  • It's basically a penis size thing. You will note that there isn't a woman alive on the planet that would describe herself as a "power user," at least not habitually. A "power user" is as you say, self-defined, and the purpose of the definition is to "one up" the other "power users." Half the comments here today are of that type. Some dude says to another, "If you are using X, then you aren't a power user, cause I'm a power user and I use Y." It's penis measuring and bragadoccio by another name.
  • The "power user" thing is a red herring. You don't have to call yourself a "power user" simply to want more than one port. My point is that there's still a gap in the product line. I already have a 15" rMBP that I schlep around, but it would be nice also to have a more portable machine with a retina screen that is otherwise comparable to the MBA. The 13" rMBP might be overkill for that purpose and too expensive.
  • I will give you that. But, this may be where we have to adapt. I pointed this out earlier this week as did Serenity when this thing leaked out a while back, but its really hard to see where the MBA fits at this point. The MacBook is the future. Because of its power the rMBP is present and future. The difference between the rMBP and a closely specked MBA is clock speed of processor, retina, and weight. The price difference is very minimal. Granted the MBA just got a processor upgrade to Broadwell but does it have a future beyond that? We will see. I guess I just see the weight thing as first world probs. Four years ago I was carrying around a 17" HP that weighed God knows how much and was 2" thick. I didn't buy a Macbook for weight or size. I tote my rMBP around all day everyday and weight has never been an issue for me. Hell, if anything, I need the exercise.
  • Touché
  • Well said. Our ancestors would shit if they knew we were measuring computer specs instead of wealth, servants, land, or sword size!
  • I agree. I was happy to see that the base configuration of this device is 8gb/256gb. I'm still not 100% sure how to evaluate the Core M yet. The storage space should support a VM. I'm not sure the kind of performance you'd get with that VM. I can't get more than one VM open reliably on the MBA before I start to see slowdown. But that's fine since I rarely use VMs. But your use case is definitely "heavier" than mine... (In comparison I run my Windows development desktop with at least 5 VMs for development and IE regression testing. There's no way this machine would work for that. Actually most laptops struggle with the kind of storage and RAM I need for our Java development projects.) Thus is the reason I don't like the term "Power User".
  • I kind of agree.. the weight an size difference between the Retina Macbook Pro 13" and Macbook Air 13" is very small.. If you're looking at the 13" MBA, I usually tell people to look hard at the 13" rMBP Now, if you're really after the 11".. until now; that was it.. The Macbook will likely cannibalize a bit from all of Apple's MB Lines.. maybe even the 10" iPad Air..
  • Yeah, and Henry Ford's customers told him they wanted a faster horse.
  • I completely agree with Peter. I can't wait to get my hands on one of these and I am also a power user. I won't be using it for video editing, but it should work nicely for everything I do except that.
  • Apologist
  • Wow.
  • As a self-proclaimed PC power user and developer, I cannot agree with you more. This looks to be a fine piece of equipment and it will suit it purpose and niche just fine. I'm ready to replace my wife's aging PC laptop with an iMac. I've found myself fighting hard to not MAX it out. She doesn't need it maxed out, the family doesn't need it maxed out. UGH.. So hard. 8GB is really enough.
  • Sorry, you're not a power user. You like gold, ffs!!
  • Great writeup, Peter. I agree whole heartedly. My perspective has been that I do not understand the complaints of people with regards to this new MacBook. I've often thought "why can't they just make one damn cable that can multitask? One cable to do it all." It's always a pain dealing with multiple cables all over the desk, at the table, in the auto, in the carrying cases, ect. Well, that future is now here. Finally! And I'm glad as hell! I wish it would take off like wildfire, make all of our accessories accordingly usable ASAP! Get rid of the wires and cables and adapters. Simplify and lessen the clutter. The sooner the better. So I hope the complainers get on board with this new development ASAP as well. Just my 2¢. :)
  • The complaints aren't really that there's only one type of port just that there's only 1 port. So this solution actually would mean more adapters if you wanted to plug in multiple things. Sent from the iMore App
  • Most self-styled power users posting on the internet need to move out of their parents basements . However their gasping is pretty entertaining to read. "bleeding edge" hardware lasts slightly longer than Chinese food lunch. Spec monkeys will be hungry for the next entrée in no time. Which brings up another internet fallacy, Future proofing. That is the monkeys backstop argument position.
  • Power users? On Macs? *laughs* "I'm da Blur boys!" - Me with 1200 ping. Fiber in Nashville? Save me based Google.
  • The big boys use Unix (i.e. - Macs). Most of the world's leading research scientists, artists, designers etc. also use Macs. At any University you want to name, the "serious" IT guys in the back room are all going to be using Macs too. Macs might only be 10% of a company sometimes, but they will be on the 10% of the desks that *matter* within that organisation most of the time.
  • Serious IT guys use Linux, not OSX.
  • This sounds like BS to me. Why would a "serious IT guy" prefer a "Unix-like" system, over an *actual* Unix system? Linux definitely has it's uses and it is used in the back rooms a lot (for servers if nothing else), but most of the desktops I've seen in those rooms were OS X. Most of the personal laptops of those guys are Macs.
  • Getting a Unix certification, in addition to the technical prerequisites, requires money. That's something Apple has, and most Linux distros do not have.
  • Only the ones that lack a sense of style. ;)
  • Or, are well educated
  • @VAVA MK2----You do love to troll, don't you?
  • Another arrogant attitude about conforming to Apple's paradigm! No, people want a portable laptop that accommodates their needs when they sit down to a desk. Apple is throwing out the convenience and adaptability for the sake of design! Ya know what? Who gives a shit? I'll just use a windows laptop that works much better at this without having to buy $400 in converters and adapters! All the software I need runs on Windows and much better as well. When that machine breaks, I'll buy another. I can do that three times if I need to and still not pay for Jony Ives wet dream that is getting to be more and more less practical with every design iteration. You diehard Apple fans can keep 'adapting' and you'll have to because they'll likely change it again next year!
  • Let them eat cake.
  • Mr/Ms TechPeeve - If you behave the way you do in these blog comments to the people around you, I feel sorry for them.
  • His manners, ways are much better than that of the column writer....besides, he made points...good ones
  • Seems to me that TechPeeve is furthering the author's point. What is he complaining about? He wants to use a Windows PC with lots of ports, there are hundreds of those. Why is he complaining about a computer that he will never buy?
  • And more importantly, why is he complaining about it on an APPLE site.
  • If you say people that use Macs are "conforming" to Apple's paradigm, then I guess a PC user "settles" for convenient replacement cycles. I have had my original black macbook for 8 years and it still works as good today as it did the day I bought it! I've replaced one battery, and upgraded the ram - that's it. Now at work, I am on my 7th windows laptop during the same time I have had my Mac.........so for me, it's a no brainer. I'd rather spend money and support Jony's "wet dream" then help windows learn how to release an adequate OS. And FYI - I spent $985.00 on my Mac, and work has spent a little over $6200.00 during the same time period on my PC laptops. I guess to each their own, but for me, Apple has always been money well spent. But I do agree on one thing.......really Apple, you can't throw in at least one adapter cable with it........
  • That seems odd to me. How are you breaking your computers so much? I own both and have owned both for long periods of time. I get close to the same life out of windows PCs as I do MacBook PCs. Both start showing their age after a couple of years and really need replacing by four. Then again, I usually use mine for gaming and video editing as well as office type programs. It is the games, more than anything else, that make a computer feel its age. Sent from the iMore App
  • What will you have to say when PC manufacturers finally incorporate USB-C into their laptops? DO you understand that this is going to be an industry standard? 1-port/many uses. I'm reserving judgement until I've used it and see it's functionality. It might not be right for me, but I'm not going to bash others who do use it. I think that's the gist of the article. imo.
  • Personally I like the USB-C port. I just wanted two of them. The new MacBook is svelte, but becomes less so the more adapters one has to carry. Not sure if not having thunderbolt will be an issue. Sent from the iMore App
  • Yeah, people who are ripping their shirts off in anger at this new Macbook, could do well to simply understand that it is just not for them (for now). And then do a bit of introspection as to why they are so angry about it...
  • "Power users need to shut up" This article, like almost every article on your site, reads like it was written by a spoiled rich kid. But then I suppose that is Apple's target demographic. The only reason I see your articles is because they pop up on my news reader. I set iMore to ignore, but apparently it didn't take. And no, I am not an Apple hater. I have had several Macbooks, iphones, and I still use my ipad mini every day. The blind loyalty to an overpaid manufacturer makes me shake my head though.
  • It's an NSFW article though. That's kind of the point of it.
  • My sentiments exactly.
  • Totally agree. Posted via iMore App
  • Good article. This laptop is a work of art. Like so many times in the past, Apple has made a machine that no other company in the world could have made. I couldn't believe all the complaints on blogs everywhere. Like you, I've seen this all before. The complaints that nobody wants a $500 MP3 player. The complaints that nobody wants a tablet that can't even run desktop apps. The so-called power users think they know what people want, but it is a good thing they aren't running Apple. This baby will sell like hot cakes. And relax guys! This isn't even the new MacBook Pro! The Pro will come later. But I won't care if it doesn't have any extra ports. I was glad when Apple dropped the floppy drive. When they dropped the DVD burner I thought that was risky so I bought the external drive when I got my 27 inch iMac. Guess what? I still have never used that DVD drive 2 years later. This is one sexy macbook, and I'll take mine in gold, cuz I'm a mac PIMP.
  • If the Apple watch is about convenience, then buying a laptop with more than one port could be the same. I'm not telling people who want to buy a watch to shut up and quick acting as if they're too good to now pull their phone out of their pocket to use. It's really that simple. Aside from that, it's a sweet looking laptop. I'd get one for my wife, but then I'd have to start explaining to her about that port and adapters. And why she can't plug her camera card into it. Too much trouble. If you're a "power" user and know what you're getting with the Macbook, then great. I don't hate it by any means but it's not for me and will gladly wait for the pro version. The force touch sounds awesome and what usb-c can do later sound great too.
  • I have an issue with this "force-touch" phrase being used to describe the new trackpad. Between that and Cook saying the watch is "intimate" I don't know what to think.
  • There's a peculiar brand of solipsism I see exhibited on the Internet almost every time I log on: The fundamental belief that if a product is not right for somebody else, they should shut the hell up so I don't have to hear it. Sent from the iMore App
  • Welp, let's see. Peter declares himself a power user and tries to back it up. Then he says he detests anyone else who calls themselves one. And implies that they're not really a power user anyways by using quotes. Then he says any complaints about the new Macbook is utter bs. He then goes on to detail that most people don't care about specs because they don't understand them and only care about stupid things instead like what color the computer is, does the logo glow in the back, or if you can you do email on it, or do other "things." He knows this because he works in a store and sees these morons on weekends. Apparently the new Macbook is already a success because it does do "things" and emphasizes wireless and BT as if no other laptop before could do this. It's loaded with software like every other mac, and presumably this is all the idiot user needs to in order to do 'things." Important things. Like email. He then jumps to talking about solipsism. Isn't it ironic? Don't you think? (couldn't resist) Then it meanders into something about how this will even help Apple create a new market of Mac users, the likes of which never existed before. (I imagine him sounding like Lex Luthor from the legion of doom as he says this). All in all, a typical Peter column :)
  • You should write columns, you're actually entertaining...
  • You would be 100% correct cardfan Sent from the iMore App
  • My main complaint is the 480p FaceTime camera. I mean seriously. Sent from the iMore App
  • Thanks for this Peter. I'm sick of the bitching too. Why people get so pissed when something new comes out and it doesn't measure up to their needs is beyond me. Their needs are obviously the other two damn MacBook lines that have been on the market for years and will continue to be on the shelves because they just got upgrades too. STFU, buy the one you need <and stop> worrying that you don't have the new machine on the shelf! <edited>
  • You don't know why people bitch. Let's see, #1 IMore is Apple Community website, #2 this is the comment section in mentioned website, Sent from the iMore App
  • So a "power user's" opinion about a product has no merit? I would look down on someone telling another person, don't get this product while knowing it should be good to great for most normal people. I personally would not tell anyone to not get it but there is no way I would buy it. I think some of your complaint is valid but I also think calling it "utter bullshit" is utter bullshit and I have no reason to trust your opinion over the opinion of someone whit a similar work flow as mine.
  • It's not just power users that have taken this position. There are too many entitled people who view the world through the same 'me first and only' lens. It's what makes social media impossible to participate - well there's that and the user as product business model, but I digress.
  • I don't think "power users" are mad at the device itself. They already realize this device doesn't cater to their computing needs. The problem is that they know the new MacBook isn't worth it's $1299 price. The quality of internal components does not justify the cost. Will this directly affect the "power user"? Absolutely not. The same can be said about the Apple Watch edition. You could hear a pin drop in that place when Cook announced its starting price. Why? Because everyone in there (including Apple employees, knew it was overpriced). The bottom line is that people shouldn't let those who are less knowledgable in a particular area to be to be unknowingly ripped off. Once the purchaser knows the pros and cons then the decision is up to them, but at least they will be well informed which is what the "power users" are doing. Sent from the iMore App
  • No idea what you are talking about. It is 100 bucks more than the 11" MBA with its low res screen, smaller keyboard and no new trackpad (when looking at identical storage and RAM configurations). I assume almost 100% of 11" MBA users (and I see tons of them every day in every coffee shop) will go for the Macbook the next time. $100 more for a much better screen and the much lighter package are exactly what these users will happily pay for. I would happily buy it, if I had a need for it, which is not the case. Between the 15" rMBP and the iPad Air there is no need for another device here. There is nothing overpriced about the Apple Watch Edition either, considering the market it plays in. And it will sell out in no time, which is going to prove the point. I don't know many rich people, but even among the few I know Apple already has 8-10 Edition sales (my boss is already down for four of them alone).
  • "There is nothing overpriced about the Apple Watch Edition either, considering the market it plays in." Exactly and thats why Apple ain't holding their breath for it to sell in millions or even hundreds. The Sport will sell in droves, the steel will sell maybe half as much, and the Editions may sell a 10,000 worldwide. Its only overpriced if you have to ask how much it is because that means you can't afford it. I can't afford it but I can understand its appeal to anyone who can.
  • I can't afford it but I wouldn't be selling it with the cheap ass band it comes with for that much. Posted via the iMore App for Android
  • A new track pad, while a neat feature, is not worth any more money. Posted via the iMore App for Android
  • In the constant defense of the new Macbook, iMore has now taken the potion that it is wrong to even criticize the Macbook. The author also needs to stop using the "Apple is outgrowing the PC industry" as some sort of meaningful metric; news flash, most major vendors Apple competes with is outgrowing the PC industry, it's not a hard thing to do. Saying Apple is doing better than Gateway isn't exactly a ringing endorsement.
  • I agree that the vocal minority of "power users" needs to take it easy. The MacBook Pro is still available with all the ports your heart desires. However, Peter, I don't understand your assertion that this MacBook creates a new market for Apple. Is it the new colors? Other than that, this thing is priced at $1300. I don't think that'll make more people buy Macs.
  • Maybe the users are concerned that Apple will take this one port madness to the pro lines later or at the very least drop some connections, the glowing logo, and downgrade the facetime camera. And no idea on Peter's last half about creating a new market either. This won't do that. It's all about the iphone at Apple and leveraging it to the macs. Adopting an iphone like app store, along with other iOS features has and will continue to do this.
  • I think he meant "down the road." The original MacBook Air created a "new market" in the sense that it drove a HUGE wave of adoption for Macs, and enabled Apple to sell Macs to people who had never considered one before. Up until the Airs, ALL Mac laptops were either for "power users" specifically, or cheap education models to buy in bulk. The Airs (and now the new MacBook) opened up the market for "casual" computer users, who use it as just a tool to get a job done, instead of slavishly drooling over the specs and stroking it in their beds at night.
  • My heart desires an Ethernet port & optical drive which unfortunately are no longer available on MacBook Pros. Whatever crazy engineering sacrifices Apple makes to their ultra-portable laptops eventually influence the other models in 2-3 generations. Sent from the iMore App
  • The fact that you need an optical drive puts you in a tiny minority of users by definition and suggests that you may just be working in an "old-fashioned" way.
  • Doing things differently doesn't make his opinion invalid. And all this 'cloud' business is crap. It's horrifyingly slow and Internet connection is not guaranteed 24/7. Not to mention maybe there are a lot of people who don't trust it and with good reason. People are just posting their opinions about this overpriced netbook. ONE more port would have made it no less portable and been able to cater many more people who need slightly more connectivity on the go. Furthermore, needing to buy extra connectors just to be able to get any kind of decent connection to other things, and not being able to connect to its own sister products(thunderbolt), are all very valid complaints from people. Posted via the iMore App for Android
  • For people who only started with an iPad or kids growing up with iPhones / iPads, this would be the perfect gateway to the Mac world.
  • THANK YOU, Peter.
    I was thinking exactlly the same today while listening to Dom and Benjamin in the Happy Hour podcast. Gosh, what percentage of people edits hi-res videos? "Power users" mention video as if everybody do when the reality is that most people don't get pictures off from their phones, let alone videos. It's like pointing in every laptop review that it doesn't include a dedicated numeric keyboard is not good for (Excel) power users.
  • If you have a non-iPhone, chances are your phone does 2k or 4k video. I thought that even iPhones do 1080p. I consider 1080p as hi-res. Sent from the iMore App
  • This new format looks nice, will there be a watch competition soon?
  • I agree with this article 100%. I don't get all the kvetching in general about things. If you pack about eighteen devices around with you in order to work with mobility then I daresay you really aren't working with mobility. This device is *not* designed for the person that wants to plug a mouse, keyboard, phone, iPad, monitor, SD card, coffee maker, and portable chair-based back massager into their laptop. This is meant for someone who needs a highly portable laptop and doesn't want to carry around a bunch of other junk (or already *does* carry it around in the form of a phone or tablet but wants to have the choices). If I'm mobile and I want a mouse, I have a small bluetooth mouse. If I'm mobile and I want to charge my phone, I have a wall-mount (and a car-charger) for that thing (why would you want to drain your laptop battery when you can buy a $15 portable battery pack to charge your phone or iPad if you need a quick top-off and lack an available wall outlet). If I'm mobile I'm probably not going to carry a monitor around with me. Come-on people. A laptop battery has a finite number of charges. Why are you charging your phone off of that thing? You can buy half a dozen portable USB chargers for the price of replacing a battery. And your devices *come* bundled with a wall charger. I just don't get most of the arguments against this device. I'm willing to bet the majority of the people who would buy this laptop wouldn't plan on ever plugging it into an external monitor, nor most of the other things that are common "well it can't..." or "well what if you..." complaints. And for those that might want to...well that's why docking stations exist. I'd love to see a couple of reasonably priced ones for this thing. For some people it is worth paying a bit more to have a svelte device that can travel well and connect to a docking station at work and/or at home for quickly expanding and recharging. Although I'm not positive about this, I'm guessing that Apple's devices report usage statistics to them. I'm guessing your Mac probably knows how many times it's been connected to an external monitor. (If it doesn't, it should.) And Apple probably knows this as well. I don't see them blindly making devices like this if they don't think it's going to sell.
  • That's some thin skin (as well as a disturbing obsession) you got going there...
  • "The fundamental belief that if a product is not right for me, anyone who likes it must be wrong." Hear hear. The term "power user" has a different meaning than it did in the '90s.
    In the '90s, a "power user" was a spreadsheet jockey who maxed out his Pentium II.
    Because PCs/Macs were slow and spreadsheets brought them to their knees.
    Never mind that Photoshop users also maxed out their PCs/Macs.
    For some reason it was usually marketing people who called themselves "power users."
  • I love this article, it's brilliant. Well done.
  • It would be nice to have one but I need more ports and Windows. Posted via iMore App
  • Macs run Windows better than most Windows laptops in my experience.
  • I find it quite telling that your article is telling people expressing their opinions to "shut up" because they're not your opinion. Maybe you should shut up.
  • That is the tone on this site lately. It seems like if you do not agree with those writing than your opinion automatically irrelevant. I mean the macbook is gold! It makes it all better! ha but seriously, I like the new mac, but one port just won't cut it, and I'm not going to pay 1000+ and then have to pay another 50-100+ for adapters. That being said I know there are other options, but the writers need to not get all bent out of shape whenever anyone says anything somewhat bad or negative about apple.
  • Exactly! this is the comment section isn't someone needs to get off their high horse Sent from the iMore App
  • The new Macbook is a hugely overpriced netbook, but that said, it has every right to exist as there will be plenty of mugs who buy it. Personally I like a PC with a lot of power as I use ZBrush and Maya, but that said, I know for many such high powered systems are overkill. As for the term power user, I take it to mean one who needs a PC with lots of CPU and GPU power. As such, this new netbook is clearly of no use to power user. The term itself is descriptive and fine.
  • Just vote with your wallets. Posted via the iMore App for Android
  • There was a time when journalists were told what to publish and what not. Now journalists tell their audience what to think or shut up if they don't agree with what is published. Funny Sent from the iMore App
  • Perhaps you've never heard the terms "editorial" or "opinion piece"... http://www.wsj.com/public/page/news-opinion-commentary.html
  • Is that you Pete??
  • Maybe it's because your so called "Power Users" know this isn't a new market that Apple invented, unless they just re-invented the Netbook and these "Power Users" are scratching their head because based on your arguments, they are wondering why the @#$@ would someone spend 2-3 times more than another computer to get online?
  • So now people who want to be able to charge their laptop and use an external hard drive at the same time without a dongle are considered "power users"? Please. Sent from the iMore App
  • Yes. No one in my family wants to do any of what you just said. They don't want to fiddle with gadgets. They want to be able to access everything from the cloud or a wireless server (although they tell me that with less technical phrases such as "well that's stupid...why can't my pictures just be on there already ... like through the internet"). Even my wife, who is very technically savvy doesn't want to "mess around with all that stuff". We are fairly quickly approaching the time when a "normal user" just wants everything thing they do on their suite of devices to be on all of their other devices. Photos, Music, Documents. Why should they have to plug something in to get any of that on their laptop?
  • What about plugging in a USB stick whilst still charging the laptop and using a wired mouse? Or plugging in a DSLR whilst using a Wacom in Photoshop? There are lots of very mainstream situations when a user would need more than one USB port.
  • Bluetooth mouse, wifi enabled DSLR both already available. Innovations using iPad as a Wacom like tablet with the Mac. I have seen it, and works well. We think we are more dependent on ports then we are. Soon even external monitors will have AirPlay functionality like most new projectors and we will not need display ports or adaptors. Remember how people complained that Apple did not include blueray or that they removed the optical drive completely because we thought they were dependent on it... Now think about the last time you needed it really.
  • Everyone should upgrade their equipment with their thousands of spare dollars to give credence to the design decisions Apple has made... Gotcha! Also, an iPad cannot replace a Wacom tablet, for obvious reasons. There are even consumer (cheap) versions of these tablets that are nice to give artistic students and the like, and the iPad cannot replace them. They do things that iPad isn't even close to be capable of doing, like pressure sensitivity for one. A lot of people don't like the latency of BT equipment, and the way the Apple mice turn themselves off and take several seconds to become operational when you need them at times. Also, Optical drives are still very useful. I slice music for competitions and the people need their music on DVDs. They don't play them off iPods and Smartphones. They play them from discs. In order to get it onto the disc, you need a DVD burner. And, I prefer for that to be built into the PC not something that will take up a port or dangles off of it.
  • Want to plug in that playstation or xbox controller? Sorry. What were you thinking? The people in the storez don't want that. They tells me they just want to know what it can do. Like browse the net. Email.
  • So don't fiddle. At $1300 I want to fiddle. Restricting me does not enable you!
  • I find it odd, some of what you said. First off normal user do not care about specs...well they will when they try to do anything remotely complex and find it grinds to a complete halt!!! Second one port on a $1200 machine is BLOODY Ludicrous!! Why not two one on each side, or at the very least throw in the digital dongle and not charge $65 for it. Finaly if you must buy a first gen super thin laptop go for the Asus UX305 Zenbook...it's about $300 less it has three usb3 ports, mini hdmi port, headphone jack and it's thinner than the macbook....Sorry no Apple logo though.
  • As a "Power user" Peter then you should get that this is a proof of concept...The USB-C is running at 3.0 speeds. So Apple used the "C" connector to make it thin. They didn't put it in because it was useful to anyone. I would have been the first to order one if it had Mag-safe 2 USB 3.0's and sd. Who wouldn't want a 2LB Retina Air? If you are currently a user and fan of the MBA. So I think a lot of it is dissapointment, I just don't know anyone who wants one of these....Its a dramatic compromise and its not practical. It still leaves me wanting a more practical Retina MBA(With ports I can use now!)...Which I guess may not come for a good long while... Really big gap between this at 2LB's and Retina and the MBP at 3.5LB's and Retina. After using an MBA for years the MBP is going to feel like a concrete block... I hate to say it but I might consider the new Pixel, if putting in a bigger SSD and running CHUbuntu isn't too much of a PITA. That's got a weight problem too. (Firsy World problems). I'm just glad I use a N5 and don't like watches...So I can at least avoid the whole smartwatch fiasco. ;)
  • I know the retina Macbook isn't for me, but that's not why I dislike it. I know plenty of people it's aimed for, but I still wouldn't recommend it to them for two reasons: price and only one port. Now price I understand will be high since it's a new product. That's expected. I would suggest to the people in my life who this laptop could be perfect for get an Air for now and wait for this to drop in price. For the single port, I don't dislike it because it's USB-C (I expect it'll be ubiquitous soon enough), I dislike it because it doesn't allow a flash drive to be plugged in while charging unless they remember to bring their adapter with them. People that this laptop is aimed at (on-the-go casual users) don't want to have to remember to carry around an adapter with them so they can plug in their friend's flash drive to copy some files while it's charging. They just want it to work as is. Both of those are fairly easy fixes and I'm posited Apple will address each in the next revision or two, but for now I could not being myself to recommend it to anyone who asks me. For now I'll continue recommending them the Air. Sent from the iMore App
  • I think a better use of energy might be in discussing with the people who are still carrying around flash drives filled with files...
  • I don't get your point. Flash drives have been USB 3 for a while now and so can quickly transfer multiple gb of files in minutes. If you can do that over the internet then well done, but for the rest of us a USB drive will be far quicker.
  • I think what they mean is fewer and fewer people use flash drives given the access to online data sharing services. Many services offer encrypted data storage that can be accessed from any device and any time quickly so why use hardware that can fail or be lost. I understand however that many people still need to feel like then are not dependent on online storage but this is changing quickly.
  • So Peter Cohen tells his readers - his customer base - to shut up? I foresee a bright future for him in retail.
  • Not all readers...not by a long shot... Just the self important, whiny ones that are cheesed off by the new MacBook.
  • I don't have an issue with the specs; I do have an issue with the price. A 13" MacBook Air seems a more capable machine for less money. The new MacBook has a lovely screen and weighs about a pound less, true, but I think I'd sooner go for an 11" Air than the new MacBook -- it's cheaper, weighs just a little more, and is more capable. I'm willing to spend for portability, but I think Apple can do better. I went from carrying a 15" MacBook Pro and an iPad Air to a Surface Pro 3 (The MBP now stays on my desk, and the iPad is my secondary tablet). I really wish Apple would work on OSX-iOS convergence, but it seems they'd rather keep the two segmented. Perhaps the real issue is that while other companies are trying new things for "Power Users," Apple hasn't changed their strategy in a very long time. I think the Mac Pro was supposed to be an olive branch... but it's a machine for a very narrow market that also forces you into the (possibly already outdated) Thunderbolt pipeline.
  • I know from the title it's peter.. don't need to read article.. just going to agree; he's right. :D
  • Is every writer at iMore mad at somebody? It's like everyday there's a column of net rage at something. Apple RAAAAAGE!!!
  • It seems lately every article has a defensive point of view. Not sure what the deal is. Can't take the heat. Sent from the iMore App
  • Agree. I suspect Ms. Caldwell is beginning to ask herself if she made the right job move. I hope Rene is thinking he needs to rebuild iMore's on-air persona around himself and Serenity. This will help iMore importantly build and retain their followers (including Ms. Serenity). And Peter and Ally should be relegated to off-air, how-to type of writing which suits their skill set. Just take a listen to MacBreak Weekly, or Jason Snell or a John Gruber's podcasts to hear really excellent Apple reporting and analysis.
  • I, for one, welcome our new skinny MacBook overlords.
  • The new MacBook doesn't really have a fit for me right now. At the fat end I use a new Mac Pro for video and photo editing. In the middle I use s thirteen inch MacBook Pro for general mobile usage emails light photo work and updating my hiking blog. I also use it for s couple of VMs. At the thin end I use an iPad Air 2 for general media and web. The new MacBook would sit somewhere between the MacBook Pro and the iPad. There'd be overlap. It wouldn't really solve anything for me.
  • Should be retitled, "commentators on imore need to shut up." Way to bite the hand. Posted via the iMore App for Android
  • For a minute I thought this was written by Rene. Posted via the iMore App for Android
  • No kidding
  • These posts are starting to sound desperate. Is it troll your users month at iMore? I think maybe the tech press should stfu for a while and stop acting like their opinions count more than anyone else on the planet.
  • I think why so many are upset is that that many people just wanted a MacBook Air with retina. They wouldn't be complaining if Apple had also made a MacBook Air retina to go along with the MacBook. That and I think a lot of people feel that Apple has made its first netbook, just at 10x the price. I'm all for the MacBook. I might would have bought one if it had a second USB C port. I hope they eventually add retina to the MacBook Air line. Sent from the iMore App
  • I would be considered a power user.i have a rMBP and 2 i7 Mac Minis. And I still want one of these because I have several use cases for it. Sent from the iMore App
  • Such as?
  • Improving a mature product (that satisfies it's users already) when you have one that's ailing is hardly a priority. I don't mean to say it's a bad thing but was it more important ?
    It's only sad that they didn't introduce an advanced tablet instead because leaving iPad (which was conceived exactly to fill that gap between a power and average user) in the current form can be explained only by Apple with a) having huge balls b) not caring about it c) being morons (it's probably a combination of all three of those). This Macbook unnecesserily enters the wrong turf.
  • Ok, let's put all you so call power users to the test!! Can you accomplish what needs to be done with whatever device is placed in front of you? If you can, then it's not the device but your skill/abilities. If you can't, then this entire BS makes you a spec monkey.. What good is it to buy a device that is more than you will ever need? To be considered a power user is merely a self centered way of saying the job I do requires a machine with power at which point this device is not for you. I produce music and though it doesn't require the processing power of video editing, I soooo want to put this machine through the paces… and no it's not to prove anyone wrong about anything but to see what this beautiful device is capable of! That being said, I want one so bad!!
  • I can't completely agree. There are a lot of power users in the realm of animation and film that simply can't do everything on any machine. Obviously this device isn't for them. Sent from the iMore App
  • Silly article... The new macbook is great, except for the fact that they priced it at the same price of an entry level power computer; this is where the problem lies! The specs are stupid low, and this should have been priced as at the entry level mac laptop
    They are selling this macbook the exact same way they sell clothing/luxury items - just looks cool. Nuff said.
  • Skeuomorphism is sooooo 2013. 2015? ..... Solipsism
  • this article is so pro-apple that it's disgusting. So people can't NOT like a new Apple product because of Apple's blatant attempt to dig in our pockets with a laptop that will "out the box" require adapter after adapter for a user to use their current devices. Shoot, Apple already doesn't give us enough disk space to store a massive media library. Imagine hooking up an external hard drive to use iTunes and wanting to sync your iPhone, oh wait there's ONE PORT. And that's a simple task smh.
  • I would buy Macbook Air retina with three USB type-c ports and thunderbolt. The new Macbook Pro lacks few ports, I would be happy if the new Macbook have two or three ports. Sent from the iMore App
  • "There's a peculiar brand of solipsism I see exhibited on the Internet almost every time I log on: The fundamental belief that if a product is not right for me, anyone who likes it must be wrong." ...and there you have it, folks. Sent from the iMore App
  • Great article, Peter, and even greater use of the word "solipsism."
  • I say if people don't like the new MacBook, and it doesn't suit them and their needs, then they don't have to buy it and there are plenty of other options out there. No point in complaining about it. I look at it as: just use what works for you and don't worry about it. Problem solved. I'm shopping around for a new computer to replace my 7-year-old iMac, and this time I'm after something light and portable. My computer needs are pretty basic so I'm not a "power user" by any stretch of the imagination, and I happen to like the new MacBook. It would serve my simple and basic computer needs very nicely. I especially like the gold one. Normally I don't like gold-colored electronic items but that one just speaks to me for whatever reason. I think it's because it's gold and black instead of gold and white like the gold/white iPhone. I just like the look of it. The only things I don't like about it are that it only has one of those USB-C ports (I'd like at least two ports), and that price. It's simply too far out of my price range for me to consider. Those are the only real deal-breakers for me. Otherwise I'd probably buy it on day one.
  • Part of the problem is that the MacBook Air didn't go retina. If it had though, the new MacBook's sales would have been hurt. Really, all some people were looking for at this event was a retina MacBook Air, perhaps with less bezel. Sent from the iMore App
  • Yeah, probably. I'm thinking the new MacBook will eventually end up replacing the Air.
  • Agreed, they will replace them after Macbook second gen. Sent from the iMore App
  • I like the new MacBook!! It is not for me but I can see it as the natural next steps in computing hardware. Everyone complained when floppy drives were removed but then realized it was an antiquated technology. Everyone complained when rather than including a blue ray optical drive, like every other PC maker, Apple eliminated the optical drive completely. However, customers realized that online services and broadband meant that they never needed to use the drive and online storage meant no more messy shelves so they were happy with the change. Now we are in a situation where every other PC maker is still jamming as many ports as possible on to computers and Apple is removing them. This will open peoples eyes to the importance of wireless technology. Printing - wireless connection, share files - email, dropbox, ..., presentations - Airplay (however many places don't have this so an adapter is needed, also no change form current situation). I still use my display ports to external monitors but that is because not all monitors support AirPlay (yet) but there is no reason that will be the case a year from now. I also still use my USB ports from time to time to charge other devices when I am on the road and do not want to bring other charging bricks but wireless charging may do away with that soon. I am not a fan of adapters but I think in the next 2-3 years we will no longer need these. Regarding complaints of slow processor speeds, these devices are aimed at the general consumer market so if you need more get a pro device. With that said, like the macbook air the macbook will be able to do all things 95% of people do on computers with ease, even power users. Increasingly processes that were CPU intensive are being off loaded to the cloud (database searches for movies, music, ..., even research databases and statistical analysis). Regarding smaller hard disk space, again everyones lives are increasingly online and there is less of a need for personal storage. I think the crome books are ahead in this area and likely the next evolution but people are not ready to hand over everything to the cloud. The new macbook is a very good compromise. The only thing I don't like is that generally laptop monitors are getting smaller. I know that mobility dictates that it has to be smaller so it can be lighter and not have the monitor drain the battery but I would miss having a big screen to spread my work over (maybe I'm just getting old). I love my rMBP15 but it will not last forever so I hope that Apple looks at keeping the larger screen laptop market alive.
  • dunno… I always though "Pro" meant you were a serious user, and "Air" meant a lite user or on-the-go traveler. It just feels like all Mac and iProducts are now slowly morphing and thinning into the same basic device -- with the exception of various screen size choice selection. ACK. :'( Sent from the iMore App
  • Why does no one tell the people to shut up when we heavily criticize Samsung devices here at iMore? I think we should have the right to voice our opinion but I agree that people have to realize it wasn't made for them. I wouldn't get this or recommend getting this until maybe the next edition but I still think Apple should have made this a bit cheaper and not on par with the Pro pricing.
  • Because they applaud android and other OS bashing, yet can't handle when Apple products aren't talked about in the Highest regard. Sent from the iMore App
  • Funny where we end up. After I got my iPhone 6 Plus, my iPad started collecting dust. I was thinking that my MacBook Pro, My iPhone, and soon my Apple Watch would comprise my Appleverse. But then I started thinking that once in a while, my iPad might call to me. Now I'm thinking of getting a Macbook to scratch that iPad itch. Funny. iPads killed the netbook. Now Apple has essentially created the 'Power' netbook.
  • Buy what works for you and fits your wallet! This 12" MBA is perfect for me and the price is right. I can Airdrop, Airplay and wirelessly backup and store. Then there is Crashplan, Evernote, iCloud, Office 365, and Dropbox. The 12" MBA ships with iMovie so there is some video editing cabability. Granted it's not for pro video editors but most people don't edit video professionally for a living.
  • I guess you can see the stupidity and blind less of sheep. Quite some time that I've used that word and this article perfectly describes a nice little Apple sheep. As always big brother Apple is right. 2+2 equals 5. Posted via the iMore App for Android
  • As expected from the android sheep
    Pointing anyone who likes apple as isheep meanwhile he is also android bitch Sent from the iMore App
  • One thing is certain - Apple makes it even harder to defend them and their decisions with this laptop.
  • I don't understand why apple made the new Macbook because they have the air and the Macbook Pro. What space does the new Macbook fill that Apple was lacking is before? What does this new Mac bring to the table?
  • Reading over this article, I agree with you over this term "power user". What does it mean it today's society really? Am I a power user? I edit photos and videos for a hobby, love computer projects, etc. Not sure that entails anything related to "power user". Each person buys a machine that caters to what they need to use it for. I have a 2007 15 in. MBP with the Intel core, it's still chugging away doing my minimal browsing and email tasks. My windows 7 beast that weighs 50 pounds on a 17 in handles the video processing. I can't wait for the day to save up enough to buy a machine that does what I need it to do, past the age of spending time to customize machines. I can utilize that time with my family. Today we want a device that just works be it Air or MacBook. Simplify life. Side note - No need for any negative comments, but I have been building Custom PCs etc since the late 80s until a few years ago. I look at the world now, too much going on and fun times with the family would be better spent than sitting in a room putting stuff together and telling them to start dinner without me.
  • Let's point out the problems with this article! I'm sure I'm probably going to get somebody telling me how I'm wrong and should shut up, but whatever. "From complaints about the Intel Core-M processor to the color choices to the decision to use USB-C, it seems that anyone with skin in the Mac game has found something to pick on regarding the new Macbook. I think it's all utter bullshit." So it's bullshit that people think Apple shouldn't be making all their peripherals useless without a secondary purchase? Also, a complaint is about a single port. The biggest problem, actually, is that you're essentially saying it's bullshit that people are complaining ... while also complaining that the people who don't like it are trying to saying everyone who does like it is wrong. Essentially saying "shut up with your opinion, Apple is right". "There's a peculiar brand of solipsism I see exhibited on the Internet almost every time I log on: The fundamental belief that if a product is not right for me, anyone who likes it must be wrong." And you fight it with the idea that anyone who doesn't like it is whining. The idea of criticism is something that pushes technology forward. If people didn't complain about the way iOS started, we'd have no app store, multitasking, sharing over apps, and a list of other things. If people didn't complain about the initial MacBook Air, we wouldn't have the current set that are actually good. The biggest problem I have with this article, in case nobody has noticed, is the general theme. It starts with the idea of power users being bad, then moves on to further flaw the premise that was bad to begin with. A person doesn't have to be a power user to not want their peripherals to be useless. My sister is hardly a power user, but she sometimes uses a USB drive or a USB mouse that can't be used with this. Yes, this isn't the only Mac. No, that isn't insurance from criticism.
  • Something I don't hear people saying is that maybe apple knows what they're doing. They collect usage data to improve their products, so they know how much processing power people actually use (not what the THINK they use). If having a "lesser" processor allows them to shave off weight, heat, and money (for them. I'm doubtful that those savings are passed on to the consumer), but can still do everything that 90% of their users actually use (they have that info), why wouldn't they?
  • So basically youre saying Apple found a way to increase profits by offering less, all for the same price. You're absolutely correct. (How much Apple abuses this is hilarious, they do it all the time) $1300 lol. One port. $79 dongle LOL
  • I agree with Peter that it's the outrage some seem to have that's annoying. If you don't like the new MacBook, don't buy it! They make several great computers for that very reason. No one chipset or spec list is going to be great for everyone. Personally this is exactly what I want and can't wait to buy it. But that's my use-case, not yours. If you'd rather have an Alienware gaming computer I don't care. It's not my computer. Live and let live folks
  • Are you by chance interested in some ocean front property I have in Arizona?
  • All good points.
  • My problem is that my wife wants one, but she is a scientist. She needs a USB dongle for FloJo, software that analyzes data from a scientific instrument. She also teaches, so she needs to hook up to projectors. I suppose a thunderbolt port was too big to fit. Video out via headphone jack anyone?
  • Apple has spoke and you guys will accept! As always.
  • This is what happens when a brand following pretty much accepts everything thats thrown at them at any price. You guys shouldnt complain now, you guys never did before. (which has always been amazing). I think even Apple wondered if/where the line would ever be drawn lol
  • I think the new MacBook is really sexy. And I think all the haters are acting like this is the only laptop Apple makes. To them I say: Apple still makes the MacBook Pro with all of those ports you need. Sorry it's not physically possible (yet) to put them all in a 13mm thin laptop.
  • But still, numbers don't lie... Sent from the iMore App
  • You may not like the term "power user" but you want to know what I don't like, using the term "PC" to refer to Windows computers. Macs are PCs too, since PC just stands for PERSONAL COMPUTER. So before you go off on a tangent about how you are annoyed by the term "power user" think about how equally annoying it is to some reading you write "PC" but refer to Windows computers ONLY when you write it. These two paragraphs right here need to be fixed: "PC sales are slipping, but Mac sales have grown. They've consistently tracked positive growth compared to PC market share for almost a decade. But there's a ceiling on the number of people who are going to buy the Macs that are available today. That doesn't make the PC any less relevant. I use Windows; I just recently built a custom Windows PC. There's still a lot to recommend the PC. PC manufacturers continue to sell millions of units from quarter to quarter. The market may be changing, but it's still a very viable market." It should be: "Windows sales are slipping, but Mac sales have grown. They've consistently tracked positive growth compared to the Windows market share for almost a decade. But there's a ceiling on the number of people who are going to buy the Macs that are available today. That doesn't make the Windows computer any less relevant. I use Windows; I just recently built a custom Windows PC. There's still a lot to recommend Windows. IMB-based manufacturers continue to sell millions of units from quarter to quarter. The market may be changing, but it's still a very viable market." Notice how I kept one use of "PC" in there, because you specified what type of PC you're referring to. And I also replaced another use of "PC" with "IBM-based" because traditionally that's what Windows computers are referred to, another term traditionally used is "IBM Clone" The whole reason people mistakenly use PC to refer to Windows computers, is because when IBM copied the Macintosh, they called their machine the "IBM PC" – But they were specifically saying "This is a PC made by IBM, not a PC made by Apple." Yet the uneducated thought it meant that ALL non-Apple computers were PCs and Apple computers aren't PCs. But that is simply not the case. What's also stupid, is this association with "PC = Windows" is so ingrained in people, that they will often forget that computers running Linux are also PCs, even though they are often times using the same hardware than once ran Windows. So again, before you go off on a tangent about certain phrases, make sure not to use one yourself incorrectly.
  • Actually, he is using the world 'PC' as it is generally understood. Just because you don't like it doesn't mean it isn't so. Otherwise, if you want to use the term 'PC' that loosely, then an iPad could also be considered a PC.
  • If everyone jumped off a bridge, would you? His use of it, despite others using it the same way, is still wrong. If he didn't whine about the term "power user" (which I consider to be unprofessional) then I wouldn't have even bothered writing what I did. A lot of his articles I don't agree with, but I mostly keep quiet about it. But I had enough when I read his complaint about power users and voiced my opinion. Peter is one of the worst writers iMore has.
  • The new MacBook is for power users however it's for iPad power users. All pad power users have bluetooth keyboards They all look horrible when put together, the new book is for them. Sent from the iMore App
  • I got through the first part of this and saw "using a mac for 30 years" and thought, bullshit. Macs haven't even been around for that long. Then I did the math in my head and came to the conclusion that you were trying to make those of use who also used the first macs like old curmudgeons.... Posted via the iMore App for Android
  • The first Macintosh came out in 1984, so it's been 31 years.
  • This is the ideal "carry-around" Mac. I have a 13" non-retina MacBook Pro that has a SuperDrive and half-a-dozen ports besides the MagSafe power port. I find that I rarely use any of that stuff and I have never had two USB devices plugged in at the same time, even though I surely could.
    This new MacBook is the same price as the original iMac and is receiving the same kind of skeptical reception. "How can I plug in my devices? This will never replace my PowerMac 8600! Look, no six-color logo even! And no floppy drive? Who can live like that?" I still have a little-used USB floppy from those days.
  • A laptop battery lasts longer if you don't leave it plugged in all the time. Treat this one like you would treat your iPhone of iPad. Lightning isn't MagSafe either...
  • Whether power user or not, I think ANYONE considering buying a laptop at this price should be bitching about only having one port. People should be calling Apple out on the carpet for this; this is a $1,200 machine, not a cheap $300 Wal-Mart PC.
  • Congratulations on being the perfect example of the self focused Apple fan/blogger so many of us love to hate. You just perfectly filled my stereotype bingo card.
  • They do it because if they don't incite riots, they get no posts.. 10 there, 13 on another... Go to Windows Central and look at their numbers, then look at Android Central... Then look at this biased, usually-Android-bashing site, and it's easy to see why they resort to such tactics. Posted via the iMore App for Android
  • http://www.macrumors.com/2015/03/16/retina-macbook-pro-stained-coating/ Should these people shut up, too? (This is directed to Peter)
  • so the writer of this article must be a weak *** ***** user?? macs are already 2 years behind PCs as far as CPU and RAM components, the video cards on most top of the line models are pathetic. - brand new macbook pro - still using 3rd gen intel CPUs. why do you think they make so much money? putting outdated crap in a pretty box. i have a 2006 mac pro and its stuck in the stone age because of their planned obsolescence... even though its still a fantastic machine, no upgrades for me. i also have a 2010 macbook pro, which i thought was fantastic until i discovered the faulty video card that kernel panics my computer on a regular basis. since i bought it used, i'm stuck with it. So i've been on the hunt for a new(ER) one because yes, apple's silly obsession with making things swankier/shittier has ruined the appeal for people like me. i am a music producer, its already bad enough that a $2000 laptop has only TWO USBs max 8gb ram and inferior screen resolution, now the optical drive has been removed (i replaced mine with another hard drive) to make it thinner and more impressive to the average apple sheep.... and soldering the RAM???? REALLY?? one of the most common hardware failures is now only repairable by professionals? No fans because quiet is more important than performance?
    i love OS X and i've bought mine used.. that's the only reason i stick with these insanely overpriced marvels of marketing brainwashing. I may buy a used 2012 just because of my video card issue, and that was the last model before "PRO" became "less ******" Then again, i may just go back to hackintosh and pay 1/3 for the same exact parts and better performance.
    Just because you only use your mac to write unintelligent and out of touch articles while dweebing it up at starbucks, doesn't mean macs haven't gone to ****.. i ran across this asinine article while trying to figure out how to get mine to stop running at 1/2 speed just because it's unplugged. If OS X was sold for pc, nobody would ever buy another mac again