What you need to know
- Peloton's week has gone from bad to worse with the news that it almost killed another on-air character.
- A Billions character has a heart attack while on a Peloton bike in the new season's opener.
- Sex and the City already killed off Mr. Big using a Peloton, causing a fall in the company's share price.
Warning, minor Billions season six spoiler ahead!
Peloton has already had its fair share of bad publicity and it's in for another round after one of its machines almost killed a beloved Billions character. This comes soon after it caused Sex and the City character Mr. Big to die from a heart attack of his own.
That caused Peloton's stock to fall 11% and now it could get a sequel of its very own with Variety reporting that Billions also has a similar scene.
And it's very aware of what's going on, too.
Peloton is in a precarious position right now amid news that it's slashing production numbers and reducing staff. An investor recently called for a sale to Apple as well as the CEO's head and while some might argue there's no such thing as bad publicity, they're clearly wrong. You only have to look at the Mr. Big-inspired stock flop to see that.
Peloton is reportedly unhappy about its portrayal, as you might expect. The company told the New York Times that it didn't provide the bike to the show but that "there are strong benefits of cardiovascular exercise to help people lead long, happy lives." Unless you're on a TV show, it seems.
Whether Apple could be interesting in buying Peloton and rolling it into Apple Fitness+ remains to be seen.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.