What you need to know
- A new report suggests Apple could be expanding into audiobook services.
- Apple already sells audiobooks, but not as a subscription.
- Apple already has similar services like Apple Music, Appel Arcade, and Apple TV+.
A new report has set tongues wagging that Apple could be set to announce a new audiobook subscription service, although that report doesn't go into any detail.
As part of a wider piece discussing the way Apple's media services have grown, The Economist (opens in new tab) includes an almost throwaway line that suggests that a future audiobook service is in the works. Apple already sells audiobooks of course, but this would presumably be some sort of subscription service similar to that offered by Audible.
Here's what the report has to say:
The lack of any information does make this difficult to read too much into, although a subscription service could marry well with existing offerings like Apple Music and Apple TV+. If Apple is looking for the next service to expand into, audiobooks could well be an avenue worth exploring.
Amazon's Audible is the big player in the space right now, charging up to $15 for one new book each month. If Apple could roll such a thing into Apple One the subscription bundle would be even better value than it is already.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
"If Apple could roll such a thing into Apple One...." There you go.
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