What you need to know
- Nielson says that streaming has a bigger share of the TV market than ever before according to new numbers.
- More than 30% of all TV viewing is done via streaming services.
- Netflix accounted for 6.6% of all streaming.
Streaming services were responsible for a record share of the total television viewing across the United States for the month of April, according to new data.
Numbers shared by Nielson have streaming services accounting for record 30.4% of the total television viewership for the month, a number that beats out the previous 29.7% number. That record was set recently — in March 2022.
The same report notes that HBO Max achieved a 1.1% share of the streaming market for the first time, moving it out of the "Other Streaming" category for the first time. That's where you'll find Apple TV+, while Netflix is the biggest streamer thanks to its 6.6% share.
Streaming as a whole is a cutthroat business that continues to add major players to the market. Disney+ and Netflix are already working on ad-based tiers to try to keep prices down and compete with the likes of Apple TV+ and its $4.99 per month price point. A price point that is ad-free, it has to be noted.
If you want to enjoy your streaming content in style, be sure to check out our list of the best Apple TV deals on the market today.
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With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.