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The Apple TV 4K is finally worth buying with Best Buy's Black Friday in July deal

Apple TV 4K (2021) with new Siri remote
Apple TV 4K (2021) with new Siri remote (Image credit: Stephen Warwick / iMore)

The Apple TV 4K is a tough sell because of its hefty price tag, but now that Best Buy has the 32GB version down to just $119.99 (opens in new tab) and the 64 GB version down to $129.99 (opens in new tab), there is almost no reason why you wouldn't buy this if you are in the market for an Apple TV.

  • See all the Prime Day deals: USA (opens in new tab) | UK (opens in new tab) | Canada (opens in new tab) | India (opens in new tab)

Pro TV for less

The Apple TV 4K has always been a brilliant product, but one that's hard to recommend due to its hefty price tag. But at just over $100 for Prime Day, it's really a no-brainer. It has Dolby Atmos for intense audio and works well with Apple's HomePod. It also has the A12 Bionic chip for snappy performance in the menus, and this also powers 60Hz viewing, 4K video, and HDR 10.

However, it was always a bit too expensive for what you got, especially compared to other streaming devices. From our review:

The new Apple TV 4K (2021) is undoubtedly the best streaming box that Apple has ever made. However, many owners of the previous generation will struggle to justify the jump to the new model, given the price tag. If you've never had an Apple TV before, or you're on an older version, this is absolutely a worthwhile purchase and investment. But remember, this device is really a hub of home entertainment, not just a streaming machine. There are much cheaper options if that's all you need.

This Apple TV deal is certainly one of the best Prime Day Apple deals we've seen so far, even though it ended up being at Best Buy instead of Amazon.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.