Swiss TV station ditches traditional cameras for iPhones

A Swiss TV station has apparently elected to ditch its traditional TV cameras in favor of using iPhones. On-camera reports are now filmed using an iPhone 6 and a selfie stick instead of the larger camera setup. The initiative is evidently a cost-saving measure, as well as an effort to make the station more responsive, according to the station's news director.

From Le Temps (translated from French):

A partnership with Swisscom, which provides the opportunity for the iPhone 6 and technology support needed, the experience is conceived as "a quest for lightness and responsiveness, but also a track to reduce the costs of newscast, "he adds. The transaction should thus costing a few thousand Swiss francs, which is not a detail for Leman Bleu and CHF 4 million budget.

This isn't the first time such an experiment has been attempted. A Scandinavian news crew has also recently gone all-iPhone. Additionally, a U.S.-based station, tried doing the same thing in 2014, but ultimately gave up due to quality concerns.

Source: Le Temps

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.