What you need to know
- Apple had planned to use Larry David and others in a WWDC opening video.
- The video saw David play the role of an App Store reviewer dealing with a rejection complaint.
Apple could have had Larry David opening WWDC 2014 as an App Store reviewer, but apparently decided against it for reasons unknown.
Images and a short clip of the opening keynote video were shared to Twitter by Sam Henri-Gold, although the full video is apparently available online after someone "inadvertently released it." The video shows David as an App Store review dealing with a developer who is upset that their app has been rejected from the store, apparently because it was a rip-off of Angry Birds.
Apple has traditionally run videos like this before its WWDC keynote and they tend to involve some sort of reference to developers and the app development process. It isn't known why Apple decided against using this video, although it's possible it decided that this approach wouldn't prove popular among the developer community. Apple's App Store review process has come under fire repeatedly over the years, and bringing attention to it in this manner probably wasn't the best move Apple could have made.
The video itself includes other high-profile names including JB Smoove and Snapchat head Evan Spiegel.
This year's WWDC event saw the announcement of iOS 15, an update that will ship on the upcoming iPhone 13 later this year. You don't have to wait to get a new iPhone though, there are some great iPhone deals to be had right now.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.