YouTube announces Super Thanks — a new way for creators to monetize videos

Super Bowl Commercial on YouTube app
Super Bowl Commercial on YouTube app (Image credit: Luke Filipowicz / iMore)

What you need to know

  • Google has announced a new feature that's designed to give creators a way to engage with audiences while also getting paid.
  • Viewers can buy Super Thanks in $2, $5, $10, and $50 denominations.

YouTube has announced a new feature that is designed to give viewers a way to say thanks for the content they're watching — while also helping creators monetize their channels.

Super Thanks, as YouTube has dubbed them, come in $2, $5, $10, and $50 denominations and can be bought directly below a video while viewers are watching. Think of it as a tip jar of sorts, but with an element that allows creators to respond as well.

Fans watching YouTube videos can now purchase Super Thanks to express their gratitude and show support. They will see an animated GIF and, as an added bonus, get a distinct, colorful comment to highlight their purchase, which creators can respond to. Super Thanks is currently available at four price points between $2 and $50 (or local currency equivalent). Just like Super Chat and Super Stickers, Super Thanks does double duty for creators: keeping their connections with (super) fans meaningful, while also giving them a new way to make money.

Youtube Super Thanks

Youtube Super Thanks (Image credit: Google)

There's no downside here — viewers get to help support the content they enjoy and creators get to earn a little more money for their work. YouTube says that the new expansion will see thousands of creators now gain the ability to offer Super Thanks, although it isn't yet available for all. YouTube says creators can check if they have access right now, too.

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Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.