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UPDATED: Apple Debuts iPad Commercial During Oscars

By , Sunday, Mar 7, 2010
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It looks like the iPad did indeed decide to join Steve Jobs at the 82nd Academy Awards, at least in the for of Apple’s first official commercial. Is the Oscar setting fitting for a media consumption power house, or was it just the huge audience?

It featured a song like iPod touch commercials, rather than music like the iPhone. In this case, There Goes My Love by The Blue Van [iTunes link via TUAW]. Visually, it showed a variety of features, point-of-view on iPad’s held on a variety of laps. You can watch it now via Apple.com [Thanks Swiftman!].

It ended with the US shipping date of April 3rd.

UPDATE: Video after the jump:


YouTube link

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  1. Swiftman says:

    It’s on the site now. http://www.apple.com/ipad/gallery/ (scroll down)

  2. Rene Ritchie says:

    LOL @GeorgiaTiPb pointing out the laps in the commercial are fake: http://twitter.com/GeorgiaTiPb/status/10150077611

  3. macboy15 says:

    ok so there on a table. And???

  4. Gino from the Bronx says:

    I totally see it. It’s at 13seconds and again at around 22.

    That’s it, I’m Not buying one anymore!

  5. Pink says:

    Am I missing something? What’s the big deal about using a fake anything in a commercial? It wouldn’t hold me back from buying an ipad.

  6. fastlane says:

    Ummm… the hands that have always held the iPhone are fake too. Welcome to the program… :roll:

  7. KKN says:

    And there it was a commercial during an award show celebrating the FAKE world of Hollywood…Seems reasonable to me.

  8. Dionte says:

    Then they don’t have to pay an actor, saves money. That’s how we get the iPad for so cheap!

  9. scott says:

    Notice too that the “hands” do not actually type on it either. Not sure how you will do that and hold it at the same time. Oh wait. You will need THREE hands for that. Next commercial I guess……

  10. Jorge says:

    Mmmm… Too Fast.

    I’m usually a fan of Apple commercials, but not this time.

    It doesn’t focus on anything, just tries to impress you with bings and bangs about a lot of stuff but it doesn’t really catch with anything in particular.

    Kinda a blockbuster trailer of some unknown possibly-bad-but-hey-its-popcorn-time-hollywood-movie.

    Hope they get them better for launch…

  11. Lady Kaede says:

    It was OK. Nothing new. A device that does a lotta stuff. I think they shoulda made it clearer what the size of the device is.

  12. NANX says:

    WOW IM PRETTY SURE EVERYONE KNOWS ALOTT ABOUT IT ALREADY THE COMMERCIAL WAS JUST TO INFORM PEOPLE THAT ITS SOON TO BE OUT …U REALLY MEAN TO TELL ME THAT CAUSE U DIDNT LIKE THE COMM ITS GONNA STOP U FROM BUYING ONE ?!?!? HOW GAY ITS A APPLE PRODUCT SO NO MATTER WHAT ITS GONNA BE 100% WONDERFUL!!!

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