Apple has added three new iPhone ads to its website and YouTube channel with the new hook, “If you don’t have an iPhone”. The three ads all focus on different features, first up is the App Store showing a flight check in app. The second ad is aimed at iPod and iTunes features and the final ad focuses on iBooks. All the ads end with “Yup, if you don’t have an iPhone, well, you don’t have an iPhone.”

The three videos are after the break, let us know what you think of them in the comments!