Apple's iPhone App Store Passes 2 Billion Downloads


Apple has just announced that their iTunes App Store for the iPhone and iPod touch has passed the 2 billion downloads bar. Boom indeed.

Steve Jobs, Apple's CEO, gives the quote:

The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone. The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.

Other numbers include more than 85,000 apps now available from 125,000 registered developers, available in 77 countries around the world, for 50 million iPhones and iPod touches sold to date.

Jugger. Naut.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, ZEN and TECH, MacBreak Weekly. Cook, grappler, photon wrangler. Follow him on Twitter,, Google+.

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There are 33 comments. Add yours.

d.allen says:

Makes sense that AT&Ts network struggles from time to time.. thats a lot of people downloading apps they'll probably only use once.

iShirk says:

Keep pwning, Apple.
@Spidesol Go troll somewhere else noob

usmc says:

AT&T's network was struggling way before the iPhone came out.

spidesol says:

I'm no noob, sorry for voicing my opinion about this post.

iDavey says:

I'll catch heat for saying I'm well prepared.
But...what's so amazing. So people downloaded a bunch of apps from a huge collection.
It constantly amazes me how both company and fans alike will throw out these numbers to try and make themselves look superior. But yet when it comes to other numbers -cough- Macs -cough- they tend to shy away from that.
This isn't a bash to Apple or the iPhone. It's a bash to any company using numbers as a way to prove superiority. I don't care if your app has been downloaded enough times to fill the universe, it doesn't prove it as a good app. Also, I'd like to know the conditions of these "downloads." Is it just one time download. People downloading because they took it off. I mean...there's so many unanswered things.
And I'd like to take a look at percentages of which app or category of app is downloaded. If you're going to do it right.
/end rant

Freiteez says:

AT&T doesn't have 50 million iPhones/touches tho. That's worldwide lol. So Manu people complaining. Just appreciate what we have. Gret post. Glad to see app store moving at a fast rate.

snakes2003g says:

this is great and all but what are apple doing to fix the coma issues for us 3G users?

Chris says:

While what you are saying makes a lot of sense, I think everyone will agree that when a lot of people buy something (in this case, download an app) it usually means that they like it and they like using it. At the end of the day, that's what this business is about: satisfying customers' needs and if Apple is able to do that it is definitely a measure of success.

Kick Butt Applications says:

yeah 2 billion is a big number... but honestly, it's not much to yawn at!
I've been thinking recently... what's the next big thing for Apple?
They must have something on the way.

melwan says:

For your "cough Mac cough" comment, Apple was not shy from releasing numbers a year ago or so. They showed how the Mac "tripled" compared to the years 2000-2005.
And I agree with Chris, yea its not the only way to show success, but its defiantly showing the demand. Whether we agree on the quality of most the apps on there or not, apparently Apple is "delivering" what the consumers want, hence the 2 billion downloads. And that is a business success.

Levertis brock says:

Over 85,000 apps about 84,000 is garbage does anybody know about some good low key apps please post you will be helping out alot thank u

fastlane says:


... when it comes to other numbers -cough- Macs -cough- they tend to shy away from that... I don’t care if your app has been downloaded enough times to fill the universe, it doesn’t prove it as a good app.

:shock: Then why should -cough- Mac numbers -cough- prove anything to you?

Kick Butt Applications says:

I don't agree with the 84,000 as garbage... and even though there are a bunch of crappy apps, those people had to develop them... time and money! The supply and demand law will prevail. If we download garbage, people will make more of it!

iDavey says:

@ all replies.
As I said, if they are going to do numbers, I want to see them do it right.
If you're going to the percentage of apps downloaded. How many of these downloads weren't redownloaded. I could download an app 30 times. But is that really counted as a proper download. I see that as one time only, but how does Apple see that?
You get a special reply since you didn't comprehend the sarcasm of the -cough-. But then again...I explained I don't care what company you are, numbers mean nothing. Because I know a lot of folks that will swear up and down that Apple's OS has been and will always be better than Windows, yet numbers would prove otherwise...right? So I don't get what you were asking. Thanks for replying though.

Alex says:

Apple said, and the it's only rock and roll event that the number of apps downloaded were one time only, as in first time downloaded, not redownloads or updates. Once you download am app, your accout knows that if you rexownload it, therefore it doesn't charge you or anything. This is a pretty big number, and apple releases all oftheir product numbers each quarter.

icebike says:


I think everyone will agree that when a lot of people buy something

Who said anything about "BUY"?

fastlane says:

I comprehended.
You imply that Apple should highlight Mac numbers (the cough indicates they're not as impressive as they should be), but then contradict that by saying app downloads shouldn't be highlighted because they're meaningless.
So, I was only asking why if high app downloads doesn't prove anything to you, then why would low Mac purchases prove anything to you? And if you say they don't prove anything, then why the cough?
That's all.

iDavey says:

Hmm, clearly you didn't comprehend. The point of stating such things is that they are quick to throw numbers around to show their "superiority" to the competitors. Yet they keep the low numbers of their other products out of the big things (I mean events and things like this if you're not following) and state that their products are better (Yet still kind of include numbers by stating that the number of viruses are higher on Windows so that's why OS X is better). So I'm pointing out their contradictions with a sarcastic contradiction of my own.
I didn't think it was that hard to follow...but then again. Eh.
Every company releases numbers, it's a part of business. What I'm getting at is how are you going to use numbers to justify your greatness for one thing. But when it comes to another, you say numbers aren't important.
It can't flip flop like that.
And I STILL would like to see the most downloaded apps. The most downloaded category. Like I said...if it's going to be done. Do it right...

Hakala says:

2 billion is a lot. One app for every person in china. And then some. Three cheers for Apple and their AppStore!

fastlane says:

Apple's flip-flopping? :lol: You don't see your own blatant flip-flipping here?
I'll point it out to you once more, then I'm afraid I can't help you anymore...
You've said (more than once) that Apple's bad numbers DO prove something, but Apple's good numbers DON'T prove anything. It's perfectly clear in your comments...

"I don’t care if your app has been downloaded enough times to fill the universe, it doesn’t prove it as a good app."

On the other hand you also said...

"I know a lot of folks that will swear up and down that Apple’s OS has been and will always be better than Windows, yet numbers would prove otherwise…right?"

Wrong, according to your own previous comments that numbers don't prove anything (unless, of course, they're the numbers iDavey prefers to see).
It's not hard for me to follow at all... or hard to see that you're simply biased against Apple and were called out on it.
Have a nice day. I have other things to do. ;)

Chris says:

Well, even free apps require you to click the "Buy Now" button, so... :) But seriously, definitely free apps get downloaded much more often just because someone wants to try it out, see how it looks or even check if it's really as dumb as the description suggests (the countless fart apps and so on), but on average I think that people still download an app (whether it's free or not) because they think they might have some use out of it.
I don't think comparing Mac sales (a rather premium product) to App Store sales (or downloads) is a valid comparison...
Btw, you should be able to obtain a list of most downloaded apps on the App Store. At least they had something like that up when they were celebrating the billion-th download (i think that's what it was) some time ago.

Randy mcmillan says:

The numbers reflect the adoption of this platform...
to people that are knocking this iPhone App thing...I say jump on board and develope for iPhone... The pie is big enough for all of us!!!

iDavey says:

CLEARLY you are constantly missing the point of SARCASM.
I'll say it again...
You know...used in satire. To be a smartass. seem very slow. I see why you own an iPod now. Other phones are too complicated for you to grasp huh.
(now that was a dig and hit at Apple's products AND you)
Hopefully you catch that one. =|

iDavey says:

Thank you. Someone smart enough to comprehend what is being done. Gosh.
But yeah, my roommate told me the same thing. I'll have to take a look.
But I just dislike when ANY company does that. If Windows starting throwing their market share of Windows OS to brag but hides it's Zune/Search/etc numbers to keep from proving that numbers prove nothing I'd be just as mad (in fact I am, lol)
It's just that...trying to claim numbers as a proof of superiority on one, but not for the other kills me.
The proof is in the pudding. While some may consider OS X to be better, going by would prove wrong.
On the reverse side Zune users will say Zune is the better player, but iPod numbers would prove otherwise if going by it. It's just silly to use numbers as a measuring stick.

Andrew says:

This isn't about trying to "prove superiority;" you're inferring that all on your own. They're simply highlighting an accomplishment, and quite an accomplishment it is.

P says:

I see what idavey is saying. But seriously this seemed to get out of hand. Everyone here is bias. I used to be bias towards wm I said iPhone users were stupid mac followers blah blah.
Well the proof us in the pudding I own 3 iPhones.
Yes iPhone is great. App store is great. But all can be better.
I still miss some features of winmo. But not enough to go back as of yet.
Numbers smumbers. It's a fantastic feat but then again the app store has no real competition. (cydia aside)
All in all you guys/girls get way too seriuos over the lil most trivial things. Lol.
Peace P.

lathan says:

Most of the apps are useless. I must have downloaded a couple hundred apps. But I only use a few news readers, facebook and NeuroMobile. So it seems to me that this number is really inflated and that Apple needs to report some additional metrics to indicate how many of these apps are really used.

therealtruth says:

the statement of "2 billion downloads" is advertising 101, meant to get people to want to be part of the experience. Apple saying "well 2 billion divided by this and multiplied by that and the percentage of this and that and the other" doesnt really have the same ring to it.....does it? "2 billion downloads" quick and to the point....

Caroline says:

It never ceases to amaze me how Apple has been able to create so many new sources of revenue. 2 billion going strong!