Burger King will soon let customers pay through their iPhones in all of their U.S. locations. The program will begin in April, and roll out to all 7,000 U.S. stores in the next few months. In addition to paying for meals, Burger King will also present mobile users with deals for things like drinks or free fries. Part of the motivation behind this program is to appeal to younger customers, according to Bloomberg:
“What younger consumers are looking for is the ability to use their phones to do everything,” he said. “The cell phone has replaced the wallet.”
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