Clorox bleaches BlackBerry, goes 92% iPhone

Clorox used to give their employees BlackBerrys but when Ralph Loura took over as Chief Information Officer he decided to let employees choose their own smartphone and as a result, they've gone 92% iPhone. (They're also piloting iPads.)

"We live in public cloud for mail and messaging. I don't have to worry about security because I don't sync data to the iPhones. It remains in the cloud," he said.

Apple has been talking a lot about enterprise in recent conference calls, citing impressive deployment and piloting numbers. This has always been BlackBerry (and Microsoft's) strongest market and something HP will no doubt target with webOS.

Is Apple already entrenching themselves in this non-consumer battleground? If you're in enterprise, would this work where you work?

[Computerworld, thanks Anthony!]

Georgia

Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, hosts the ZEN & TECH podcast, and should be followed on Twitter @Georgia_Prime.

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Clorox bleaches BlackBerry, goes 92% iPhone

13 Comments

Phones really only require security and a friendly UI. Something the size of the iPad requires a lot more usable features than the iPad actually offers. The coming storm of more feature-full tablets coming up over the Spring/Summer are looking very promising.

use my 1st gen ipad at work all the time for classroom walk thru's . The ipad is very functional in my working environment. i also have an iphone 4 that i use with microsoft exchange. so the ipad and iphone work very well for me.
just use what works best in your environment and call it a day!

Yes, iPhones and iPads are infiltrating the enterprise big time. Recent trends like BYOC/BYOP are helping. Thankfully, IT (and I work in IT) is doing less dictating. Geeks should not pick the tools. They should help the users pick the tools.

The problem with using iPhones in business is Apples stupid supply games. I tried to get a client onto iPhones but they are only allowed to buy a maximum of 2 at a time to a maximum of 5 total.
The client was forced to go with lackberry because they needed 24 for their staff.

My iPhone 4 does business and calendar type things that I use for school and work just as well as my BlackBerry ever did.

The iPad is perfect for my line of work. I'm an SEO and Internet marketer full time for my friend's business, and my iPad is my deadly weapon. Showing off our website to investors, getting work done on the run when my desktop isn't handy, staying active on twitter which I consider an important part of my job (iPad's push notifications for twitter are the BEST).
I also use Dropbox on it, because it can clear the app and data if someone steals my ipad and gets the password to dropbox wrong. I store all my business related PDF's, spreadsheets, powerpoint, etc. on there.
My phone is a Palm Pre, and it blows monkey balls, but now and then it's handy for a couple tweets or facebook activity. Really good at pumping out emails with. But I would prefer to get an iPhone 4/5 as soon as I can.

iPhones are a huge part of the mobile devices being used in my company. I work in sales and client contact is crucial. Everybody has a device and out of 17 devices being used at my location 1 is a blackberry, All the others are iPhones all on enterprise.
And yes...we at times get carried away playing games.

I sold my iPhone last week and got a HTC, simply because I need a 'social' smart phone and the notifications and the Facebook/Twitter integration on the iPhone wasn't what I need. The iPhone is a good phone don't get me wrong but they need to tweek iOS before I'll ever think about going back to iphones. Defiantly keeping my iPad though.

This story reveals zero about todays smart phones market and nothing of interest to today's consumers.
Clorox says they started the phone swaps in April or May of 2010, when there were a whole 5 Android phones available in the USA and probably 4 in the rest of the world. Except for the 1st gen. Droid, all of the others were pretty mediocre units that were saddled with pitifully small internal memory and still used Android version 1.6 (Donut). This tiny list of models were spread in onesies and twosies across Verizon, Sprint and TMobile. AT&T didn't even carry any Android phones until March 2010 and that was the bizarre Motorola "BackFlip". Besides, unless you were a hardcore phone geek you hadn't even heard of "Android" except in the Droid commercials for VZW.
Compare that to "iPhone", a well established brand name that was selling like crazy and got lots of publicity from Apple's hot new iPad that was released just a few months before the redesigned iPhone 5. Of course most of the employees went for iPhones that year. OMG - hold the presses!

A one size fits all device would never work for our clients.. we also need to push out proprietary apps that we will never push through an appstore.. we can mold android more than we coukd mold iOS.

I work at a computer refurbishing and data security company, basically 3-4 year old corporate and off-lease stuff. It is all Microsoft, including the network. The corporate network is accessed through a browser (IE).
They just officially issued Ipads to some of the floor supervisors in the production line, to cut the umbilical to their desks. That is startling, to me at least. But the geeks have been clamoring for them. Even avowed Apple haters have trouble arguing with the Ipad.