We all know Google isn't a search engine company, they're a company that makes googzillions of dollars monetizing search (and trying to monetize other things) via their AdSense advertising platform. For iPhones, this was previously constrained to the browser window of Mobile Safari (or Chrome Lite for Android users). Now, however, the Official Google Blog announces:
AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.
Advertising lets Google and others supply lots of free services to users. Will it be as successful embedded in apps as it is in the browser? Developers, are you interested in Google AdSense monetizing your apps? Users, would you put up with Google advertising if it meant cheap or free apps?
[Thanks to Icebike for the tip!]