paid application market size estimate

Does the App Store represent a $2.5 billion a year economy, with 26.4 million iPhone users, 50% of whom pay for apps to the tune of $9.49 a month, or $125 million in August alone? That's the story AdMob's latest figures (via GigaOm) are telling, with 26.4 million iPod touch users, at 40% who pay, averaging $9.79 or $73 million rounding out Apple's mobile platform.

Some other interesting metrics include iPhone users downloading 10 new apps a month, 18 for iPod touch. 8 apps are freebies for the iPhone'rs, 16 for iPod touch'ies.

Any wonder everyone and their carrier is trying to get into the App Store game?