How Macworld Got Their iPhone App Approved or How Having a Big Voice Helps

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Umpteenth verse, same as the first -- Macworld turned their iPhone ebook into and app and submitted it to the iTunes App Store. It was rejected. Several times. Finally editor Jason Snell expressed his frustration on Twitter and several high profile blogs picked it up. Apple called him immediately to try and make it right.

Good for Macworld. Bad for all the developers who lack the same megaphone by virtue of their job and connections.

Granted, with 100,000+ apps, the non-sensical and erroneous rejections remain a tiny percentage, but even a tiny percentage of 100,000+ represents many developers' time, effort, and money. It's frustrating for them and embarrassing for Apple.

Tim Cook and Phil Schiller claim they're making improvements, and no doubt they are. From a pure perception point of view, however, this is one issue that needs fixing sooner rather than later.

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Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

How Macworld Got Their iPhone App Approved or How Having a Big Voice Helps

8 Comments

You wanted the hate... you got it. Say it with me, people - this is why the App Store sucks. Arbitrary rejection of applications, whether or not consumers want them. Why does Apple insist on getting between developers and their customers?

Trillian has gone 3 months now waiting for a approval or rejection now. It's pretty pathetic really.

I just posted a link to this article on CS's blog-page about what Jason Snell did here.. maybe if Jason complains on twitter about CS, it'll get some love too? I agree with all above mentioned.