The Wall Street Journal is reporting that publishers, McGraw-Hill Cos, Houghton Mifflin Harcourt K-12, Pearson Education, and Kaplan Inc., have signed with ScrollMotion to adapt their textbooks for Apple's new iPad tablet.

Though Apple didn't outline its strategy to target the educational sector with its iPad last week, people familiar with Apple's thinking have said that the iPad's use in schools was one of the focal points of discussions in developing the product. In its exploration of electronic book technology, it thought particularly about how it could re-invent textbooks, these people said. Apple declined to comment on the role of textbooks on the iPad. Apple has an edge in the educational sector becauseits Macintosh computers have always enjoyed a strong following in the academic sphere, and it already offers educational audio and video content through its iTunes U service.

ScrollMotion is signed to provide video playback, text highlighting, lecture recording, note taking, text search, and interactive quizzing.

If the original iPod was 10,000 songs in your pocket, is the iPad poised to but 10,000+ book in your lap, and is that ultimately the "killer app"?

[Wall Street Journal via Macrumors]