While Apple gave a thorough introduction to the iPhone SE, one of the questions still on everybody's surrounded the device's name, and what exactly 'SE' stands for. And now, thanks to Apple's marketing chief Phil Schiller, we know. The 'SE' stands for "Special Edition".
I was able to grab two-seconds of Phil Schiller's attention on the demo floor. In that time, I asked him perhaps the most important question of the day: What does "SE" stand for? "Special Edition," he told me. For him, the name pays homage to the Macintosh SE; a computer the company released in 1987.
Apple typically adds an 's' to their phones in years following major redesigns of the iPhone lineup. For instance, 2012's iPhone 5 brought us the first screen size change since the reduction of the iPhone, the iPhone 5s refined that look, focusing mostly on internal improvements. Apple has often said that the 's' in these iPhones stands for something like "speed" or "Siri".
It's also interesting to note that the iPhone SE is the first new iPhone since the original in 2007 to lack a number in its name.