If your iPad app is rejected from the iTunes App Store there's a slim chance that, just like developer Ram Arumugam, you might get a call from Apple CEO Steve Jobs. Arumugam emailed Steve Jobs after his app was rejected but instead of getting the typical "[something curt] - Sent from my iPad" email back, he got a phone call. The Seattle Times reports:
The two talked about Arumugam's app, called "Economy for iPad," and why it was rejected by Apple
His app had included non-public API requests not approved by Apple, and Steve Jobs was able to reason with him enough to have Arumugam submit Economy for iPad without the undocumented API request. Since then, it has been a huge success in the App Store and has gone on to hold the No. 1 spot under the Finance category.
It's great to see Jobs taking such a proactive approach in reaching out to the smaller developers out there -- it's something that you just don't see a whole lot of these days.
What do you think about Steve Jobs calling instead of emailing? Let us know in the comments!