Samsung's latest Galaxy S5 ad pokes fun at iPhone battery

Samsung's latest Galaxy S5 ad takes square aim at iPhone users, particularly as they're huddled around the few wall outlets scattered around an airport. Meanwhile, smug S5 owners can switch on ultra power saving mode or pop in an extra battery pack.

Samsung has had some ads in the past along the same vein, and even the more recent ads still put Apple squarely in their sights. Even if these are well done (and many argue they're not), there are still plenty of people that are perfectly happy with their iPhone battery life. Funnily enough BlackBerry CEO John Chen called iPhone users wall huggers back in March, as pointed out by Jordan Kahn.

What do you guys think of the ads? Are they effective, or remotely true to life? Are you satisfied with your iPhone's battery life?

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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There are 86 comments. Add yours.

Hectorius says:

Have to admit, that was pretty funny.

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LeFrancoy says:

You have a strange definition of "funny"... I mean this is pure and utter BS. PC laptop owners could be depicted in this way. But I have never seen an iPhone owner in a public space plug their phones in. Very sad.

Ho and no – I don’t want to carry around spare batteries for my phone, thank you.

bearballz72 says:

Dude, it's a commercial. Chillax....

qbo says:

Though over exaggerated, it is quite funny and true

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kkamoe says:

How is something over exaggerated true? If it's over exaggerated then there is bending if the truth. So would make it not true? Or we could even say less true?

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gopherhockey says:

I think its a sign of the times on how desperate Samsung is getting.

There is some truth to plugging in iPhones, though the more interesting story behind that phenomena isn't a fast draining battery its a user group that actually uses their phones/devices.

Go to an airport and look around. iPhones being used, Samsung's hardly seen and if they are they are in the hands of those gate lice that are probably on their second flight ever... crying babies, overstuffed bags, some kind of greasy burger in hand, lining up to get on 4 zones before theirs will even be called... stereotypical Android users.

Perhaps there is an ad in there.

rickgregory17 says:

I thought Samsung had given up mocking iPhone users. Apparently not. Oh well.

I think aspirational ads are much more effective. Apple's do this and for the last couple of years, so do Google's. Samsung... well... we know they don't do creative, don't we?

Carioca32 says:

So, you criticise Samsung for being creative and not copying Apple and Google in doing aspirational ads, and then went ahead and criticise them for not doing creative? What is your definition of creative in this case, doing the same pretentious aspirational thing everyone else is doing?

rickgregory17 says:

You assume, wrongly, that I think mocking the people who use your competition's product is creative. I don't. It isn't.

Razieltov says:

You don't remember the ad campaign that started Apple's raise in computer sales? The I'm a mac, I'm a PC campaign? I love how you conveniently forgot that.

qbo says:

I think he doesn't find them funny either

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Illustrator Joe says:

Apples ads paint a false picture of a perfect life with their products. Samsung are slightly humorous and based in real life.

ಠ益ಠ

dalaen says:

You mean, real imaginary life.

If you ever see this scenery happen live, please call me.
By the way, everyone charges their battery at the airport regardless of the phone, because it's gonna be a long flight, not because it's low on %age.
Moreover, people having trouble with batteries every single day (hence, a REAL ISSUE with battery), will either buy a battery-pack stuff protection whatever, or change their phone. Or use an iPad for some of their task, awesome beast.

kkamoe says:

What false picture does it paint? Just want to know what you mean by this. I'm curious.

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nat750 says:

Haha it's a funny ad though & unfortunately very true.

BenitoC says:

I don't have any issues with my iPhone 5 battery life.

pappy53 says:

It's a good ad, and true if the iPhone is used much. But, I will still take my iPhone 5 over Samsung.

Carioca32 says:

That airport scene is all too familiar to anyone who travels, and that's what makes the ad effective.

Illustrator Joe says:

Seen it time and time again.

ಠ益ಠ

dalaen says:

Everyone charges their battery at the airport regardless of the phone, because it's gonna be a long flight, not because it's low on %age.

Apple Blogger says:

It's crap, well every phone needs charging,., but no one goes that desperate! Ull find 1 or 2 not the whole room!... And ya! With this ad they shows every person except few use can iphone!

Kolten Nay says:

Do you even English?

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aiwama says:

C'mon guys, I am the owner of an iPhone 5 and challenge anybody here to affirm they are happy with their iPhone battery life! I like my mobile phone and would not move to Galaxy S5 BUT, let's be frank; the iPhone battery life is total crap! I just hope they sort it out with the iPhone 6... And yes, the adds are fun AND truthfull.

Illustrator Joe says:

I know 2 people who have recently changed from iPhone to the s5 for the sole reason of battery life.

ಠ益ಠ

kkamoe says:

Best part about your comment is the number you have said have switched because of battery life.

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7Anthony says:

I own a galaxy s5 and an iPhone 5s and I don't notice any difference in battery life. I agree battery life could be better on the iPhone but Samsung shouldn't be drawing attention to something there phone does no better. I guess they're banking on the fact that very few ppl will be using both products.

rjholmes123 says:

Why would you pay for two phones???

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tennockey says:

I've had my 5s for 6 months and a 5 before that. I use my phone all day and have no problems with battery life whatsoever.

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Dx3me says:

Let them laugh about our batteries, at least we have a very stable OS, that works flawlessly with most apps.

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pappy53 says:

They do, too, if they are on KitKat.

dalaen says:

I guess they love S Voice and S Calendar.

Emeroid says:

It’s only stable if it’s on, which it isn’t when the battery is flat. The iPhone battery is crap, it should last at least two days with a mixture of use without a charge.
Instead of fitting a bigger battery Apple make it thinner. Because everybody I know complains about the thickness of the phone while extolling the virtues of its great battery. NOT!

Randy b says:

lol this is so true I have my charger with me all the time can't leave home without it

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SockRolid says:

Quick note to Samsung's ad agency (and anybody else's ad agency, really):

You mention Apple in your ad, you lose.
It's that simple.

Illustrator Joe says:

So when Apple mentioned Windows back in the day in the "I'm a mac and I'm a PC" ads Windows was kicking ass huh? I think you are wrong this time.
ಠ益ಠ

richard451 says:

And yet, it garners all this attention form an Apple fan site. (not to mention that Apple is on record stating they are envious of Samsungs ads)

Samsung wins.

It's that simple.

Koenig says:

All this ad shows is that the majority of people still prefer to use an iPhone despite the need of having to charge it more often.

Illustrator Joe says:

Doesn't mean that's a good thing.

ಠ益ಠ

Trappiste says:

I thought "the majority" preferred to use some other phone. Android has over 80% of the market, and even WP has some share these days.

DrBrad says:

Honestly. I laughed pretty hard at this one. When the guy turns around and stares at the butt of the other guy at the water fountain...genuinely funny.

Apple can take a page out of Samsung's marketing. Apple's ads have become really heavy handed, and even a little dark and pretentious) your verse.) People like to laugh. It's just that simple. The "I'm a Mac, I'm a PC" campaign was funny and quarky, and Apple marketing at its best...now they give us..."oh life! These are noble pursuits..." Horrible.

The truth doesn't matter. Battery life on my iPhone is fine, but that doesn't matter. What matters is that Samsung has funny and engaging commercials. Apple used to be king at ads. They are not anymore.

khobia2 says:

Hey they can make fun however much they want. Granted the battery life isn't the greatest on the iPhone. Not to long ago you could barely make it through the day on Galaxy phones themselves. But hey that's what companies do, stick it to the competition. Still not enough to tear me away from iPhone. Just not an Android guy.

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Tricorius says:

Although the Ad is pretty entertaining, around our house it's quite the opposite. My iPhone 5s will last between 12 - 24 hours with a full charge (although I have it slimmed down quite a bit). However my wife and kids (who have all opted for various Android devices) seem to be constantly attached to a charger (we even have one in the car which I choose not to use because I don't want my circuits fried).

My wife has even commented several times how much she hates the arguments about who has which charger. Man...I'm so happy I have Apple products. I just look at her and smile...and of course I get The Look in return.

sf_basilix says:

I'm quite confident an apples to apples (no pun intended) comparison of an iPhone and a Samsung device based on actual phone usage, and models would reveal that your comment holds no water.

You said you trimmed yours down a bit - have your family members done the same? Do they have older or newer devices? Do you use them exactly the same as far as time, screen brightness, features, internet usage, etc.? To say your phone has better life tells me you don't use it as hard as they do.

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Sea_Buoy says:

Completely agree, iPhone battery life for me has been crap ever since migrating to ios7, as it was fine under ios6 for my iPhone 5. Makes me reluctant to go to ios8 when it becomes available.

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DrewBear says:

I'm very happy with battery life on my iPhone 5s, but I'm at best a moderate phone user. When traveling I pack a portable charger. Friends who are heavier iPhone users have been happy using a battery case. There are many options for iPhone users that don't require wall hugging.

Step back a bit and remember that battery life is dependent on so many variables that anecdotal comparisons are meaningless. If you live in an area with poor cell or data reception and your phone is often roaming, then your battery life will stink regardless which phone you use.

Of course Samsung is going to poke fun at iPhone users. They can't very well poke fun at all the pre-GS5 Samsung LTE phone users out there with horrible battery life regardless of usage.

inline1 says:

Everyone has smartphone battery issues. You are either near a power outlet (eg work, home) or you are not. If you are not, there are two solutions, either a battery pack, swappable etc, with relatively meager (say sub 2000 Mah) power, or you have a bag / purse with you and you sensibly buy any one of hundreds of external batter packs, my preferred option. It should be insisted to anyone who complains about their battery life, ask them why they don't have a few external packs lying around. For under 100 USD, you can buy a pack with 14000 Mah at 75% efficiency that uses USB to charge itself from an outlet and then USB from it to the phone, that will last for years. That much power does over 5 full charges of an iPhone, and you can charge the external pack overnight, problem solved. The external packs are getting smaller and more powerful by the month. NewTrent are my choice, but there are lots of them out there.

Marko451 says:

Always have a 2nd battery when I travel to charge my iPhone or any other phone at any time. Morphine.

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Nathan Bael says:

As I commented on this article on the Android side, I have no need for a removable battery, but pursuing thinness at the expense of everything else is getting old. How about they take this bigger iPhone and keep it the same thickness, while giving us a much larger battery? Either that or figure out a way to charge my phone using heat and kinetic energy from carrying it in my pocket.

parallax11 says:

"there are still plenty of people that are perfectly happy with their iPhone battery life"
And by plenty, you mean somewhere between 10 and 20?

Single worst thing about iPhone is battery life, hands down. I would pay extra for a phone that was twice as thick, twice as heavy, if it had twice the battery life. Here's hoping for a THICKER iPhone 6...

greg_z says:

I am finding it ironic, what is the point of having a smartphone if to use it longer you have to turn off all "smart" functions of the phone.

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greg_z says:

I am finding it ironic, what is the point of having a smartphone if to use it longer you have to turn off all "smart" functions of the phone.

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dalaen says:

Let's hope this ad will be ridiculous is 2 months.

Bobua21 says:

So the only types of phones people see at airports are iPhones and Galaxy S5's? That doesn't make any sense. Also, I get great battery life with my iPhone. That ad was...a little drastic.

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vox212 says:

I'm perfectly happy with my iPhone 4s battery life as I easily get between 12 and 24 hours depending on my data usage. Perhaps it is the proven fact that iPhone users use their phones much more doing the day than Android users.

uwatto says:

I don't like Samsung but I got a laugh out of this add, and yes my iPhone 5s battery is fairly bad. Iphone 6 with 4.7 inch screen plus ios 8 and hopefully a great battery then I'll be 100% happy

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CJokoli says:

? So is this supposed to make me pick a samsung phone over an iphone? Hell TF No.

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mikehuntertz says:

Got to love that gold s5 dumbphone on power saving mode! If samesung didn't have Apple to follow I wonder how many fandroids would boast about their non touchscreen calculator phone with physical keyboards.

Ahmad Zulfadhli says:

I cant brain this... Even if you travel a LOT, you should have brought a powerbank... Or just charge it when you're onboard the flight...the simple solution is to buy a powerbank that would only cost $50 on ebay...

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James Dodson says:

I love how apple products are so well made and loved that they don't have to be sleazy with their commercials like Samsung. Lol. I love ALL my apple products!

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Razieltov says:

Really Apple has never been sleazy with their ads? I'm a mac, and I'm a PC was pretty "sleazy." They were quite funny just as Samsungs ads have been.

Highrisedrifter says:

I've owned four Samsung phones, the Note 3, S2, S3 and S4 and apart form the S2 which I still have, the others have been just awful. Crashing, turning themselves off and refusing to turn on unless the battery is pulled, randomly turning on mute or whacking the screen brightness up to max.

I'm not going to buy another Samsung phone ever again. I'm happy with my iPhone and HTC One thanks.

Sanchez Whitlock says:

Cute

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GreenDize12 says:

As an iPhone owner there is some truth to this, I just had my iPhone replaced due to you guessed it, battery issues. That freaking battery would from 20% to 1% instantly. With this replacement, I only see little improvement, which I know will fade away soon enough. Now am I defending Samsung?? hell no, I know someone who is pro Android and even he decided to go Nexus before Samsung, but to say the iPhone is flawless is HAH!!!! at best. I still have to bring my plug everywhere with me.

The iPad Air on the other hand, can easily last me 2 or even 3 days without a charge, with more usage than the iPhone. I seriously hope Apple doesn't make the Next Gen iPhone thinner, because it sure as hell will not amaze me.

miketko says:

Lots of truth to this except I carry around a boost case. My 5s batt life def comes in last compared to the other devices I've used. I.e z30 s5, note 3

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engmessam says:

Iphone experience is far better than android phones, I have a nexus4 and I love it, I have a Z10 and it's good for work and productivity but still using the iphone is a joy. Btw it has the best battery.

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RupMjee says:

hahaha... despite what reservations i have about Samsung phones; I must admit that was a pretty funny ad.

Though an avid Apple user for years, this ad was unfortunately true. iPhone batteries have been giving me lot of trouble

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iFunbags says:

LMAO....what a terrible ad! They aren't even trying to say that the Samsung battery lasts longer...????
If this was a car commercial it would be like this:
-We see cars from the competition at gas stations filling up
-Ad makes fun of the competition gas mileage
-"Samsung" car low fuel light is on
-Girl in Samsung car pushes a button that shuts off the air conditioner and automatically reduces the speed to save gas
-Guy in other Samsung car is almost out of gas so he pulls over and uses a jerry can of gas that came with the car

People have mentioned he Mac vs PC ads but they were successful because they pointed out flaws with Windows in areas that were superior with the Mac. They also (accurately) pointed out that people had more "fun" with Macs than PC based computers. I personally don't like ads that make fun of competition but at least those were done well and were true.

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Ben Richardson1 says:

My friends with Samsung phones are always saying "oh no my phone went dead" and samsung is trying to make fun of iPhone batteries they have problems.

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rjholmes123 says:

Who cares, the iPad Air is the Best gadget ever made, phones, blah.

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angecarpenter says:

If I have an issue with battery life on my 5s, it's only because the games and apps on the App Store are freakin awesome, and I can't put the phone down. I've had to charge at the airport on a layover, but mostly because I'm, you know, actually using my phone. Plus, airports put USB chargers and plug in ports under chairs now, not only the walls.

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jamesvincentuk says:

There is some humour in this. Cos a medium to high usage user won't get thru a full day with an apple phone. HTC one gets me thru the day with some percentage left over! And sure Samsung can too

iFunbags says:

If that were true about Samsung phones then that's what the ad would have been about. But it wasn't. It was showing that their batteries also die throughout the day and showed ways to address it without charging it.

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brycewaters10 says:

What I see in the ad is an airport full of people using iPhones.

koltonh2002 says:

iPhone users don't have to worry about their battery falling out when it falls out

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d ha says:

Just a sad testament of WE humans.
Too FUCKING LAZY TO CHARGE OUR PHONES.
TOO FUCKING ATTACHED TO OUR PHONES.
DON'T WANT TO MISS THE NEXT BIG, N O T H I N G !
Pathetic.

sf_basilix says:

If there's one thing I can't stand, is a bunch of sour pusses who can't admit a product has faults. Yes, the iPhone desperately needs more flexibility like this and for the record, I travel quite often in airports and I see just as many, if not more Samsung devices than Apple devices lately. I travel throughout the US and not in pocketed areas. Not sure why many are saying Samsung is desperate. Their market share and name recognition is growing immensely, unlike Apple's. Apple devices are not the end all be all devices. I can't stand that they don't have interchangeable components on any of their devices now and quite frankly it's mind boggling how people are playing "blind" to this issue because "it's Apple, and they know what's best for us."

I can pull articles from early on in the life of this website that are contradictory to the opinions it holds now as to "why Apple". Everyone changes their reasons why they buy Apple devices like soup du jour. you guys can't ever agree on this because you're always with your head up Apple's marketing department instead of opening your eyes and seeing the issues.

Quite frankly it was a creative ad and truthful. I miss the days of being able to swap my battery. Fast and effective especially if you're a road warrior.

Apple is getting a dose of their own medicine. A few years ago they had the PC/Mac commercials smacking around Microsoft. Well, the tables have turned, and now they need to amp it up and be creative and revolutionary again. Just making bigger screens doesn't do it. Let's see what the iPhone 6 brings. Mark my words though, if they have nothing spectacular to showcase, the iPhone is going to lose significantly more market share.

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ancientrhyme says:

Rubbish battery life, I have to waste life and time strategically turning off wifi or cellular / putting into flight mode to save battery life when entering dead zones or tube just to last 8 hours for calls forget using the device for 4 hours on a train streaming video ? Want slimmer ? > NO want 3 times the battery life ? > YES - my note 3 can handle it.

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spencerdl says:

Funny Commercial. Even though I have both (5s and Note3), my iPhone is my go to device, but I must admit my Samsung has a MUCH better battery life.

AvalancheRyder says:

I bet the same people who complain that they can't be bothered to carry a spare battery are the ones who carry their iPhones in giant mophie cases that make the device as bulky as the "oversized" Android devices. I have a spare battery for my Note 3 that I used to carry in my wallet. It's probably the same size as a few credit cards stacked on top of each other. I only stopped carrying it because I rarely needed it. 36-48 hours per charge is plenty, and it's easy enough to bring the spare battery when travelling.

Posted via my Galaxy Note 3 on the Android iMore App

jgalbene says:

That's a very real depiction at airports. Maybe a little over exaggerated with the amount of people charging but the fact that people are sitting on the floor next to the outlet is true. Been there done that.

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evtonic3 says:

Ok so what Samsung. It just shows iPhones rule at airports.