It's commonplace now for an Apple event keynote to include a slide or two pointing out Google's struggle to get tablet-optimized versions of Android apps, or charts highlighting iOS' higher web usage share than Android's. It makes sense. They're numbers that are hugely in Apple's favor, unlike the raw marketshare numbers that so often consume the popular narrative these days. During their Q1 2014 conference call, Apple took those numbers to another level. They hammered them more times, in more ways, than ever before. They made a constant, concerted, and conscientious effort to position themselves as first and foremost in the areas they believe should matter the most to investors, developers, and ultimately customers. And just as much effort to position Google's Android as a distant #2.