beats

Beats introduces Solo2 Wireless headphones

Beats is introducing a new pair of headphones today, a wireless version of their popular Solo2 product which launched this summer. The Solo2 Wireless will cost $299.95 when they go on sale later this month, $100 more than the wired version. They will come in red, black, white, and blue. The Solo2 Wireless will connect to your device via Bluetooth, and Beats says the headset will have a battery life of up to 12 hours.

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The next headphones from Beats may be the first to have the Apple branding

New documents filed this week on the Federal Communications Commission website shows that an upcoming headphone from Beats Electronics could be the first to have Apple branding on its packaging since the company acquired Beats earlier this year.

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Beats enlists LeBron James for Powerbeats2 Wireless ads, paying homage to Akron

Beats by Dre might be owned by Apple now, but that doesn't mean they aren't charting their own course with their products and advertising, and enlisting big time star power like LeBron James. Where the most inspirational that Apple gets is the likes of their "Your Verse" ad campaign, Beats put together a series of videos delving into James's return to Cleveland, Ohio and his home town just to the south of Akron. Oh, and he wears the Beats by Dre Powerbeats2 Wireless headphones while working out.

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Apple pulls Bose products from online and retail stores

Looks like the out of court settlement between Bose and Apple-owned Beats over patent disputes wasn't the final straw in the on-going battle between the two companies, as Apple has now removed Bose products from its online and retail stores.

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Beats' Iovine happy with free publicity from NFL ban

Despite a ban from the NFL as a result of an exclusive sponsorship with headphone-maker Bose, Beats still got the beats. A recent debacle involving 49ers Colin Kaepernick's $10,000 fine for wearing Beats hasn't hurt the company in the slightest, and Beats co-founder Jimmy Iovine is happy with the media coverage amounting to roughly $2.14 million in free publicity.

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Bose and Beats make nice and settle dispute over headphone patents

Apple's Beats and Bose have agreed to settle a headphone patent dispute. The disagreement comes over noise canceling tech inside Beats headphones that Bose claims infringed their patents. Bose started legal proceedings in June of this year, but that appears to all be over now.

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NFL won't allow its football players to wear Beats headphones on TV

Apple's recently acquired Beats business won't be seen on camera at National Football League games, even though the Beats headphones are very popular among many NFL players.

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Apple rumored to be considering a Beats Music rebranding

Apple may be preparing to sunset the Beats Music streaming service brand, which it had acquired along with its purchase of Beats Electronics. This may simplify Apple's music streaming as it currently operates iTunes Radio alongside Beats Music, and offering a simpler, combined service could be better.

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Apple offering 10% price cut on Beats products

Now that Beats is officially under Apple's control and included in its online store, we're seeing the first deals with a 10% price cut on everything except the slightly odd Beats Pill Dude. Sure, it's not a huge discount but it does take the price of some of the more expensive headphones down by just over $40. And that $40 is always better in your pocket than Apple's.

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Apple's Beats Music produces Spike Lee documentary

After having created a short film surrounding the World Cup, Beats Music is back in the film arena again marching to the beats of its own Beats with Spike Lee. In its latest video venture, Beats has created a 25th anniversary documentary of Spike Lee's Do the Right Thing aptly titled Do the Right Thing 25 Anniversary: A Beats Music Experience.

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