beats

President of Beats by Dre defends the quality of its premium headphones

The president of Beats by Dre, Luke Wood has defended the quality of branded headphones. Opinions have been voiced that the headphones are too heavy on bass, something Wood disagrees with. The Beats brand, while a popular source of headphones for consumers, has had its quality previously questioned with opinions shared that the headphones are not priced accordingly. This didn't halt Apple entering into a deal to purchase Beats Electronics for $3 billion.

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EU regulators to make decision on Apple's Beats acquisition by July 30

Regulators for the European Union are taking a look at Apple's deal to buy Beats Electronics, and will decide if the deal can go through by the end of July. The European Commission can accept the deal completely, accept it with concessions from Apple, reject it, or open a deeper investigation. If the deal is approved, Apple will acquire Beats for $3 billion.

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New World Cup Beats ad features Mac and iPhone

Though the dust has barely settled from Apple's acquisition of Beats, the latest ad posted promoting Dre's Solo2 headphones (which you can win here!) features iPhone and Mac hardware throughout. "The Game Before The Game" is a 5-minute video stars a bunch of famous footballers preparing for their big match, and of course they're using Beats headphones to get in the zone. Throughout there are shots of fans getting hyped up in their own ways. Though it's not specifically mentioned, the whole thing is alluding to the World Cup, which starts next week.

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Win a pair of Beats (by Apple) from iMore!!!

Leave up to THREE comments on this article for three chances to win your choice of Beats by Dre headphones!

With the news that Apple has acquired popular headphone maker Beats for a whopping $3 Billion, Beats by Dre is officially now a topic of substance on iMore! We even built a dedicated Everything You Need To Know About Beats page for it at imore.com/beats, so you can find everything related to Beats in one place. What's more, in honor of Apple's latest acquisition, we're giving one lucky iMore reader the chance to get their hands — or ears rather — on a set of Beats headphones. If you win, you get to pick the style and color!

To enter for your chance to win, all you need to do is login to iMore and leave a comment for your chance to win.

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Watch Eddy Cue, Jimmy Iovine talks Beats, product pipelines, and more at Code Conference

Re/code has posted the video of Apple's senior vice president of services Eddy Cue and Jimmy Iovine's interview with Walt Mossberg and Kara Swisher at Code Conference on Wednesday night. Cue and Iovine discussed Apple's recent acquisition of Beats, how Beats will fit in at Apple, and how excited Cue is for upcoming Apple products.

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iMore show 404: Beats by Apple, WWDC wish list

The iMore show brings you everything you need to know about the week in iPhone, iPad, Mac, and Apple! On this episode Arnold Kim of MacRumors joins Rene and Peter to talk about Apple buying Beats, the rumored Made for iPhone (MFi) program for iOS in the home, and our WWDC wish-list! Go to backblaze.com/imore for a free 15-day trial!

Support the iMore show: Go to mailroute.net/iMore for a free trial and 10% off for the lifetime of your account! And go to lynda.com/imore for a free 7-day trial!

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Apple paid over $2.5 billion for Beats Electronics, slightly less than $500 million for Beats Music

Details of the Apple acquisition of Beats are shedding a bit more light on where the value is coming from, indicating that the streaming music portion of the company is worth just shy of $500 million. That places the value of the Beats Electronics business at $2.5 billion, which in itself had nearly $1.5 billion in revenue in 2013.

Saying that the Beats streaming service is worth even $500 million is a bit ambitious, though, as it was revealed during the acquisition that it has only 250,000 subscribers, making each customer worth a whopping $2000. By contrast, Spotify has 10 million subscribers paying roughly the same $10 per month subscription fee and is valued at $4 billion — $400 per subscriber.

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Beats announces new and improved Solo2 headphones

Despite what you think about Beats Electronics, the company knows how to sell headphones. In 2013, nearly four Solos (a headphone model from Beats Electronics) sold every minute around the world. That's crazy for device, let alone headphones that cost about $170. Yesterday Apple announced their intent to acquire Beats Electronics and Beats Music for a whopping $3 billion. Today, Beats is announcing the Solo2 - the sequel to one of their most popular headphone models.

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Was Apple's Beats acquisition really a 'no brainer'?

Last night the Apple news we've all been wondering about finally became official: Apple bought Beats The company now run by Tim Cook reached into its wallet and pulled out $2.6 billion big ones (plus another $400 million in stock that vests later on) to acquire Beats Electronics, Beats Audio and of course the incredible talent behind the company. This includes Jimmy Iovine and Dr. Dre, who both become Apple executives.

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Beats Music looking to go on some Apple 'steroids'

After today's confirmed Apple acquisition of Beats, Eddy Cue and new Apple exec, Jimmy Iovine, are on stage together at the Code Conference talking about the deal. Beats Music naturally featured heavily into the discussion and a few key pointers emerged, not least Iovines desire to "put some steroids" into Beats Music under Apple's stewardship.

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