Though it seems like the myriad of lawsuits involving Apple have died down a bit, it looks like the Apple-owned Beats is about to be embroiled in another. Tech company Monster has decided to file a suit over accusations that Beats co-founders Dr. Dre and Jimmy Iovine failed to properly acknowledge Monster's role in designing the technology behind Beats headphones.
It looks like the rivalry between Apple with its Beats by Dre division and Bose will be heating up further. According to a spotted job position from Bose Corporation, the audio company is looking to enter the music streaming space with its own service, which could rival existing popular offerings like iTunes Radio, Beats Music, Google Play Music, Spotify, Pandora, and others.
In a new interview, Jimmy Iovine goes a bit into detail on how he sold Beats to Apple. Iovine, who has been named one of GQ's Men of the Year, says that he sold Apple on his music streaming service by offering to fix problems that the company had developed in music.
Beats is introducing a new pair of headphones today, a wireless version of their popular Solo2 product which launched this summer. The Solo2 Wireless will cost $299.95 when they go on sale later this month, $100 more than the wired version. They will come in red, black, white, and blue. The Solo2 Wireless will connect to your device via Bluetooth, and Beats says the headset will have a battery life of up to 12 hours.
Beats by Dre might be owned by Apple now, but that doesn't mean they aren't charting their own course with their products and advertising, and enlisting big time star power like LeBron James. Where the most inspirational that Apple gets is the likes of their "Your Verse" ad campaign, Beats put together a series of videos delving into James's return to Cleveland, Ohio and his home town just to the south of Akron. Oh, and he wears the Beats by Dre Powerbeats2 Wireless headphones while working out.
Looks like the out of court settlement between Bose and Apple-owned Beats over patent disputes wasn't the final straw in the on-going battle between the two companies, as Apple has now removed Bose products from its online and retail stores.
Despite a ban from the NFL as a result of an exclusive sponsorship with headphone-maker Bose, Beats still got the beats. A recent debacle involving 49ers Colin Kaepernick's $10,000 fine for wearing Beats hasn't hurt the company in the slightest, and Beats co-founder Jimmy Iovine is happy with the media coverage amounting to roughly $2.14 million in free publicity.
Apple's Beats and Bose have agreed to settle a headphone patent dispute. The disagreement comes over noise canceling tech inside Beats headphones that Bose claims infringed their patents. Bose started legal proceedings in June of this year, but that appears to all be over now.