beats

Apple offering 10% price cut on Beats products

Now that Beats is officially under Apple's control and included in its online store, we're seeing the first deals with a 10% price cut on everything except the slightly odd Beats Pill Dude. Sure, it's not a huge discount but it does take the price of some of the more expensive headphones down by just over $40. And that $40 is always better in your pocket than Apple's.

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Apple's Beats Music produces Spike Lee documentary

After having created a short film surrounding the World Cup, Beats Music is back in the film arena again marching to the beats of its own Beats with Spike Lee. In its latest video venture, Beats has created a 25th anniversary documentary of Spike Lee's Do the Right Thing aptly titled Do the Right Thing 25 Anniversary: A Beats Music Experience.

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Check out the new Beats section on the Apple Online Store!

Now that Apple's acquisition of Beats has met regulatory approval, the company has welcomed Beats even further into the fold. A new section of Apple's online and mobile accessory store has been opened up and it's entirely dedicated to the selling of Beats products.

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iPhone 6 rumored to have 802.11ac, NFC, 2GHz A8 chipset, and more!

With the iPhone 6 event expected for September 9, rumors are going to give us a whole new definition of crazy. We're not talking an espresso machine in the Lightning port here, but we are talking a harder — though not sapphire hard — screen, 802.11ac Wi-Fi, near-field communications (NFC), a 2 GHz Apple A8 system-on-a-chip (SoC), and perhaps even a special way to pair with Beats headphones.

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Beats tweets out awkward Pill + Siri video [Update: Pulled]

The Beats Twitter account shared a link to a strange video that shows an anthropomorphized pair of pill speakers talking to an invisible incarnation of Siri's voice, celebrating Apple's acquisition of Beats.

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Apple officially welcomes Beats to the family

Apple has officially taken ownership of Beats, and is welcoming them to the company with a small section of the Apple website. The words "Welcome to the Family" are followed by a paragraph stating Apple's excitement on bringing Beats into the fold, and looking forward to the future. From the Apple.com:

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Apple allegedly shaving down Beats workforce

Details of the transition of Beats employees to Apple are now starting to come to light. It's been two months since Apple acquired Beats Music and Beats Electronics for $3 billion, but we're now seeing who will stay with Apple and who will get left behind.

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Apple's acquisition of Beats Electronics gets the all clear from the EU

The EU has reached a decision on Apple's acquisition of Beats Electronics, passing the deal through with the all clear. The $3 billion deal to purchase the Beats brand has been in the works for some time and will enable Apple to absorb not only the new (and fairly popular) music streaming service, but also an iconic family of premium headphones.

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Bose reportedly suing Beats over noise-canceling headphone technology

Looks like there might be a little bit of legal trouble for Beats and ultimately, Apple in the next little while. A new report coming out of CNBC and backed up by PriorSmart shows Bose has filed legal suit against Beats and is looking to assert five different patents against the organization. The patents in question revolve around noise-canceling technology used in Beats.

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President of Beats by Dre defends the quality of its premium headphones

The president of Beats by Dre, Luke Wood has defended the quality of branded headphones. Opinions have been voiced that the headphones are too heavy on bass, something Wood disagrees with. The Beats brand, while a popular source of headphones for consumers, has had its quality previously questioned with opinions shared that the headphones are not priced accordingly. This didn't halt Apple entering into a deal to purchase Beats Electronics for $3 billion.

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