Breaking up iTunes is Peter Cohen's number one want for OS X 10.9. He's probably not alone on that front, I myself went as far as saying I'd love to see the Podcasts app broken away from iTunes and released as a stand alone as on iOS. On their iOS devices, Apple has made the iTunes experience so much better than on the desktop, and it's been this way for a long time. And, with iCloud at their disposal, Apple could easily strip apart the "bloated, unwieldy mess" that is the current iTunes desktop experience.