Samsung

I finally figured out why Samsung makes anti-iPhone ads...

Samsung keeps making commercials that, instead of highlighting features potential customers might find compelling, spend most of their time showing off iPhones, and trying to make iPhone owners look pained, beleaguered, and just plain stupid. It never made sense to me as an acquisition strategy, though. iPhone owners aren't going to appreciate being called stupid and switch to Samsung, they're going to call Samsung stupid right back. But with this latest commercial, where Samsung misrepresents the differences in charging methods, I finally understood what was going on. Samsung isn't trying to win over iPhone owners—they're desperate to keep Galaxy owners.

More →

146
226
141
0

Apple vs. Samsung commercials, June 2015 edition

Both Apple and Samsung just released new ads for their flagship phones, the iPhone 6 and Galaxy S6.

Apple's commercials, an extension of the #shotoniphone6 campaign the company launched a couple of months ago, focus on how everyone from professionals to enthusiasts can capture, edit, and share amazing videos with nothing more than their iPhone 6 or iPhone 6 Plus.

More →

4
37
75
0

A rising iPhone lifts all complements

Following the launch of the iPhone it went from being dismissed as a toy to being targeted for extinction to being copied for relevance.

Eight years later and, while none of those tactics have benefited direct competitors in the long term, the existence of the iPhone has lifted complementary businesses and created new ones.

More →

3
12
56
0

Apple and the importance of customer service

When you buy a product you're also buying the company that makes it.

Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.

More →

5
26
58
0

Why celebrities paid by Samsung keep using iPhones

A few days ago boxer Manny Pacquiao was given a Samsung phone in an effort to get some of the attention from his fight to carry over to Samsung products.

Pacquiao's Twitter account posted a picture of it, and included a Samsung hashtag in that and several subsequent tweets. Most of those tweets were posted from the Twitter website or from a "social management tool". Earlier today, after the fight, when Pacquiao posted another picture and thanked his fans for their support, it was tweeted by — you guessed it — Twitter for iPhone.

More →

35
195
170
0

Samsung's latest video looks oddly familiar...

It's impossible to argue that Samsung didn't change course and make the Galaxy S6 seem as close to an iPhone as possible. They tried to match the look and feel, even if they couldn't match the fit and finish, and now it looks — and sounds — like they're trying to match the same visuals — and voices — of the advertising as well.

More →

27
377
221
0

The difference between Apple and Samsung industrial design

"Paint the back of the fence", has been referenced time and again, "because you'll know."

It's a quote from the late Steve Jobs' father intended to help instill pride in craft. Jony Ive, Apple's senior vice president of design, has spoken numerous times about the importance and inevitability of great design as well, about the care and consideration it takes, and how people notice it even when they don't notice themselves noticing it.

Recently there was a brouhaha about a Qualcomm sticker junking up the Samsung Galaxy S6 on Verizon. You don't see a sticker like that on the iPhone 6 or any other iPhone, of course, because Apple cares more about the look of their product than the licensing fees or other considerations refusing it entails. Same with Intel Inside stickers on the Mac.

But when I looked at the picture of Samsung's product, it wasn't the sticker that bothered me so much. That, I assume, can be peeled off. It was something else I saw that bothered me, and something I can now never un-see.

More →

374
16141
2388
0

Samsung has reportedly formed a dedicated team to build displays for Apple products

Samsung has reportedly created a team of around 200 employees to work exclusively on display technology for Apple products.

More →

104
13
51
0

For Samsung, turns out Karma's a 'bendgate'

"Bendgate" was last year's largely manufactured media crisis — you know, the negative attention grab that always seems to come up any time Apple launches a new iPhone.

Six months later and it's recognized now as the theater some of us saw it for back then. Indeed, my own iPhone 6 Plus, bought at launch day and kept in my front pocket almost constantly ever since, remains as flat and solid as a board. That didn't stop some of Apple's competitors from jumping on the hype in hopes of scoring some cheap attention of their own.

More →

7
112
95
0

Samsung once again reported to manufacture Apple's next-gen A9 processor

While there's still no official confirmation, Samsung is once again reported to be producing the A9 processor for the next iteration of the iPhone.

More →

3
16
67
0

Pages