The Washington Post has launched an iPad app and while newspapers (and magazines) are still struggling to find their way towards the digital future, by the looks of the video below, their marketing departments are becoming savvy and fast.

Yes it would be nice to have an iNewstand for periodicals. Yes it would be great if Apple and publishing outlets to come to an agreement on subscription plans and customer data. Yes it would be tremendous if it all just worked and I could wake up every morning and have my newspapers and magazines already downloaded and waiting for me, Kindle-style but iPad-quality. But for now it's at least interesting to watch the various companies experiment with apps.

If you've checked out Washington Post for iPad, let us know what you think.