The New York Post has put up a paywall which prevents users accessing its web content from an iPad. Now when you visit its online site via the Safari browser on your iPad you get a message asking you to download the app!

Thanks for coming. NYPost.com editorial content is now only accessible on the iPad through the New York Post App.

Previously accessing the site with Safari on the iPad resulted in a landing page informing users about the app but allowed users to continue to the content. The app costs $1.99 and gives you 30 days access to the content. After the 30 days you need to pay for a subscription at $6.99/month, $39.99/six months or $74.99/year. It seems like the New York Post are targeting iPad users in this instance; as access on other tablets and PC’s is still available via the browser.

What do you think of the New York Posts decision to prevent iPad users from accessing its online content in the Safari browser? Let us know in the comments!

[Apple Insider]