Ford CEO Jim Farley has said that Ford Motors will continue to use Apple CarPlay despite other car manufacturers opting to phase out support.
In an interview with The Wall Street Journal, Farlay said, "70 percent of our Ford customers in the U.S. are Apple customers. Why would I go to an Apple customer and say good luck?"
This comes a month after General Motors, the U.S biggest carmaker, decided to stop supporting CarPlay and Android Audio with newly produced electric vehicles, starting with the 2024 Chevrolet Blazer.
General Motors has decided to work alongside Google to create "built-in infotainment systems," which would allow the car manufacturer to control the content within its vehicles.
Farley doesn't believe that there is a reason to control the content of car owners. He told WSJ, "In terms of content, we kind of lost that battle 10 years ago. So like get real with it, because you're not going to make a ton of money on content inside the vehicle. It's gonna be safety, security, partial autonomy, and productivity in our eyes. So that relationship for content is between you, The Wall Street Journal, and the customer. I don't want to get in the middle of that, but Tesla and other companies believe differently. They want to have complete control over the interior experience."
Ford CEO @jimfarley98 says he’s sticking with Apple CarPlay and Android Auto and his reason makes A LOT of sense https://t.co/0ZEvV5icyDMay 3, 2023
What's next for CarPlay?
Apple said then that the first vehicles to receive the next-gen upgrade would release in late 2023 from manufacturers including Acura, Audi, Ford, Honda, Jaguar, Land Rover, Mercedes-Benz, Nissan, Porsche, Volvo, and others. So we don't have long to wait to see what Apple brings to the table in response to losing the faith of General Motors.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
John-Anthony Disotto is the How To Editor of iMore, ensuring you can get the most from your Apple products and helping fix things when your technology isn’t behaving itself.
Living in Scotland, where he worked for Apple as a technician focused on iOS and iPhone repairs at the Genius Bar, John-Anthony has used the Apple ecosystem for over a decade and prides himself in his ability to complete his Apple Watch activity rings.
John-Anthony has previously worked in editorial for collectable TCG websites and graduated from The University of Strathclyde where he won the Scottish Student Journalism Award for Website of the Year as Editor-in-Chief of his university paper. He is also an avid film geek, having previously written film reviews and received the Edinburgh International Film Festival Student Critics award in 2019.
John-Anthony also loves to tinker with other non-Apple technology and enjoys playing around with game emulation and Linux on his Steam Deck.
In his spare time, John-Anthony can be found watching any sport under the sun from football to darts, taking the term “Lego house” far too literally as he runs out of space to display any more plastic bricks, or chilling on the couch with his French Bulldog, Kermit.
Mirroring and controlling your mobile device is where it's at. Look at Mazda's ACP. It's awful and the screen is all but unusable. Volkswagen believes we want old fashioned buttons and knobs instead of touch screens. Nonetheless this isn't good news for Apple.Reply
If I were shopping for a vehicle, it would have to come with CarPlay!Reply
Wonder how long until gm does a 180 and brings back CarPlay due to market demand.Reply
6 months .
FFR said:Wonder how long until gm does a 180 and brings back CarPlay due to market demand.
6 months .
To exclude CarPlay from its lineup is mind boggling to me. iPhone users prefer seamless integration with its Apple products and services. If I were in the market for a new car, it would NOT be a GM model because of this.
When I travel for work and grab a rental car at the destination - I always check to make sure the choice at least comes with AndroidAuto (I carry an Android and Apple phone - personal and work). I'm tending to use CarPlay more and more when I get a rental and if a car doesn't have it, I'll select another vehicle that does. Sorry GM... you're out of the running for purchases AND rentals with this.Reply
Just_Me_D said:To exclude CarPlay from its lineup is mind boggling to me. iPhone users prefer seamless integration with its Apple products and services. If I were in the market for a new car, it would NOT be a GM model because of this.
It’s ludicrous to take away a feature consumers want, Gm sales will be gutted because of this.
FFR said:It’s ludicrous to take away a feature consumers want, Gm sales will be gutted because of this.
….and rightfully so. I hope Google is paying them enough to cover the loss of CarPlay.
Just_Me_D said:….and rightfully so. I hope Google is paying them enough to cover the loss of CarPlay.
Don’t think google is paying them enough to cover their future loss. Ford is going to have an amazing year, might pick up some shares.