What you need to know
- Apple TV+ show Severance is starting to attract lots of attention.
- The company has created a LinkedIn page for the fictional corporation at the heart of the story.
- The Lumon Industries page is in equal parts ingenious, funny, and quite disturbing.
As Apple TV+'s latest hit thriller Severance starts to gain traction, the company has created a real-life LinkedIn profile for the fictional corporation Lumon Industries that is as disturbing as it is genius marketing.
The profile page features videos and posts that reflect the tense and disturbing atmosphere of the show, including a tour of the bathroom stalls on the 'Severed' floor, where Dylan highlights how it is strange there are five stalls for only four employees because their late founder has died.
The page also references another marketing tool the company put out, a free Apple Book titled 'The Lexington Letter', a "tell-all" book about the company that the LinkedIn page describes as lies, and a leak that should be deleted immediately.
Severance is a new thriller on Apple TV+ starring Adam Scott and directed by Ben Stiller. It follows the wild story of employees who agree to undergo a procedure known as 'Severance' to surgically divide their work and personal lives.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9