What you need to know
- Apple launched time synced lyrics with iOS 13.
- The feature allows users to follow along.
- Apple has a team of people manually transcribing lyrics.
That, according to Oliver Schusser, head of Apple Music, ensures that the lyrics used in the time synced lyric feature – added as part of iOS 13 – are as accurate as possible. After all, you don't want to find out the words are wrong when you're in the middle of an impromtu karaoke session, right?
The point about Apple spending money to get the experience right is an interesting one to bring up. There have been many times in recent years where the fix seemed to be Apple throwing money at the problem, but it refused to do so. App Store review times were one prime example, with developers complaining that it took too long to get apps into the store. Simply growing the App Store review team by a huge number was believed to be the most likely fix.
It seems that this time Apple took the "hit it with cash" approach with Apple Music.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.