Apple iPhone Email Highlight Apps

We get it: Apps are the new Internet. If the recent TV commercials weren't hint enough, if redesigning the Apple Stores to put them front-and-center wasn't crystal clear, Apple has sent out an email reminding us that the iPhone Apps, they are good!

Over 15,000 (20,000 but most counts), Apple focuses on ZAGAT TO GO, Flick Bowling,, Weightbot, and iHandy Level.

Apple has long said that software, not hardware was their key differentiator, and they're certainly making sure everyone else knows it as well.

Is it working? Are Apps hooking new buyers the way "just the Internet"-focused advertising hooked previous ones?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.