Apple is looking for more female-driven soaps, dramas for TV+, according to leaked document

The Morning Show
The Morning Show (Image credit: Apple TV+)

What you need to know

  • A new report claims to have found a leak about future Apple TV+ content.
  • Apple is purportedly looking for more female-driven soaps and dramas like The Morning Show and Defending Jacob.
  • It is also looking to repeat the success of WeWork drama WeCrashed.

A new report says that Apple is on the hunt for more shows like The Morning Show, Defending Jacob, and WeCrashed to fill its TV+ streaming platform.

According to Business Insider:

As for what Apple TV+ is looking to develop and produce next? According to agency sources, including an internal agency document reviewed by Insider, the streamer is in search of female-driven soaps like Jennifer Aniston and Reese Witherspoon's "The Morning Show," broad but prestige-y dramas à la Chris Evans vehicle "Defending Jacob," and fizzier fare like WeWork dramatization "WeCrashed," starring Jared Leto and Anne Hathaway.

The aforementioned titles are some of the most popular Apple TV+ shows the company has added to Apple TV+, along with thriller Severance and of course, Ted Lasso.

One agent described Apple's TV+ programming as "prestige broadcast", focusing on shows that "are not overly dark" or controversial.

The report also says that Apple has a "distaste for dramas in which a small-town cop discovers myriad dead bodies." The document also reportedly said Apple wants "more laughs" to complement Ted Lasso, but notes streaming platforms "generally see comedy as a major driver of subscriber acquisition."

The big story in Apple TV+ this week is the new documentary Prehistoric Planet, which is airing new episodes each day this week. It features unbelievable dinosaur CGI, music from Hans Zimmer, and the voice of David Attenborough, the same winning combination that brought acclaim to the BBC series Planet Earth II.

Apple TV+ is available on all of Apple's best iPhones. iPads, Macs, and the Best TVs for Apple TV 2022.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9