Apple is now redirecting (PRODUCT)RED purchases to COVID‑19 relief fund
What you need to know
- (PRODUCT)RED purchases now benefit the Global Fund to fight COVID-19.
- Apple announced the change today on the (PRODUCT)RED website.
- The donations for that purpose will begin today and run through September 30th.
When Apple announced the new iPhone SE earlier today, it included a (PRODUCT)RED version of the phone in the lineup. Not only is it a great color, but a purchase of one of these models will now support the fight against the coronavirus pandemic.
Spotted by Jonathan Morrison on Twitter, Apple is now donating a portion of its new iPhone SE (PRODUCT)RED sales to the Global Fund to fight against the coronavirus pandemic.
Interesting note - product red iPhone SE 2020 supports COVID-19.
Love Apple or hate them, they've done an outstanding job with their moves on the virus. pic.twitter.com/g1EHsJL5QRInteresting note - product red iPhone SE 2020 supports COVID-19.
Love Apple or hate them, they've done an outstanding job with their moves on the virus. pic.twitter.com/g1EHsJL5QR— Jonathan Morrison 🙋🏻♂️ (@tldtoday) April 15, 2020April 15, 2020
When you select a (PRODUCT)RED iPhone SE to purchase, Apple says that it will contribute to the fund.
It doesn't appear that this is just limited to the iPhone SE. Apple has announced on its (PRODUCT)RED (opens in new tab) website that between today and September 30, 2020, it will be redirecting its (PRODUCT)RED donations to the Global Fund's COVID‑19 Response.
A portion of the proceeds from Apple's (PRODUCT)RED line normally is donated to the Global Fund for the purpose of fighting AIDS, but it is apparent that the funds use towards the fight against the pandemic will benefit those programs as well.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
According to the Apple Canada, Apple UK and Apple Australia websites, "Every iPhone SE (PRODUCT)RED purchase contributes directly to the Global Fund to fight AIDS" so it would appear that proceeds going to a COVID-19 relief fund applies only to the US.