Apple is now redirecting (PRODUCT)RED purchases to COVID‑19 relief fund

Apple RED products
Apple RED products (Image credit: Apple)

What you need to know

  • (PRODUCT)RED purchases now benefit the Global Fund to fight COVID-19.
  • Apple announced the change today on the (PRODUCT)RED website.
  • The donations for that purpose will begin today and run through September 30th.

When Apple announced the new iPhone SE earlier today, it included a (PRODUCT)RED version of the phone in the lineup. Not only is it a great color, but a purchase of one of these models will now support the fight against the coronavirus pandemic.

Spotted by Jonathan Morrison on Twitter, Apple is now donating a portion of its new iPhone SE (PRODUCT)RED sales to the Global Fund to fight against the coronavirus pandemic.

When you select a (PRODUCT)RED iPhone SE to purchase, Apple says that it will contribute to the fund.

"Every iPhone SE (PRODUCT)RED purchase now contributes directly to the Global Fund to combat COVID-19."

It doesn't appear that this is just limited to the iPhone SE. Apple has announced on its (PRODUCT)RED website that between today and September 30, 2020, it will be redirecting its (PRODUCT)RED donations to the Global Fund's COVID‑19 Response.

"Now through September 30, Apple is partnering with (RED) to redirect 100% of eligible proceeds from (PRODUCT)RED purchases to the Global Fund's COVID‑19 Response. This will provide critical support in health systems most threatened by outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa."

A portion of the proceeds from Apple's (PRODUCT)RED line normally is donated to the Global Fund for the purpose of fighting AIDS, but it is apparent that the funds use towards the fight against the pandemic will benefit those programs as well.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.