While Apple enjoys great breadth with iOS devices in the enterprise, the company continues to explore new ways to increase its depth. Previously, that involved software and solutions shops IBM and SAP. Now, Apple is adding systems integrator Accenture to the mix.
Apple's CEO, Tim Cook:
Pierre Nanterme, Accenture's chairman and CEO:
And here's how it will work:
Accenture, like most enterprise sell-ins, tends to work best when the friction is the lowest. If "no one ever got fired for buying more Oracle" was the purchase-side cliche, than "Accenture will happily sell you all the Oracle upgrades you can budget" was the sell-side.
Apple is increasingly low-friction in enterprise because its increasingly low friction everywhere. Workforces have become more mobile and client-side mobile apps have become vital.
People are also used to the high-level experiences — and security — offered by iOS apps. Merely checking boxes on a feature list is no longer good enough. And that makes iOS apps even more valuable, especially ones custom built for the projects at hand.
Let's hope Accenture can help deliver those and push iPhone and iPad ever deeper into enterprise.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.