Apple promoting Apple TV+ during pre-movie trailers

Apple TV+ logo (Image credit: Apple TV+)

What you need to know

Apple TV+ launches on November 1st.
Trailers for Dickinson and The Morning Show are being shown in theaters.
Apple hardware buyers get a free year of Apple TV+.

Apple is getting ready to launch Apple TV+ and it is making sure movie-goers know about it. I was unfortunate enough to be subjected to two hours of Ad Astra last night, and the best part of the whole thing was three trailers for Apple TV+ shows.

We should probably have known what we'd let ourselves in for when we saw how popular the movie was...

But things improved – and then rapidly went downhill – when the pre-roll trailers began. Spliced between the usual blockbusters and biopics we saw two trailers for Dickinson and one for The Morning Show. All three are available below.

Dickinson will star Hailee Steinfeld and provide an inside look at the life and times of writer Emily Dickinson. We've heard that the show will have a modern twist, and the trailers did enough to pique the interest.

The Morning Show will feature an all-star cast including Jennifer Aniston, Steve Carell, and Reese Witherspoon while showing us how morning TV is made. Despite the cast list I'm still not sure about this one, but we'll find out soon enough.

I'm in the UK, but I can't imagine Apple isn't running similar trailers in other parts of the world. Let me know in the comments.

Apple TV+ will launch on November 1st costing $4.99. Anyone buying a new Apple TV, iPhone, iPad, Mac, or iPod touch will also receive a free year of access for the whole family. There's a ton of content on the way, although only a limited number of shows will be available on day one.

And I think I'd watch every minute of every show twice before I'd sit down to watch Ad Astra again.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.