Apple rumored to be considering a Beats Music rebranding
Apple may be preparing to sunset the Beats Music streaming service brand, which it had acquired along with its purchase of Beats Electronics. This may simplify Apple's music streaming as it currently operates iTunes Radio alongside Beats Music, and offering a simpler, combined service could be better. According to TechCrunch
Update: It's just the name Apple's considering shutting down, not the service, according to Recode:
Does it matter to you if the Beats Music name lives on, or would you be just as happy with a combined iTunes streaming service that offers the best of iTunes Radio and Beats in one, simple subscription?
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