Apple Shows Off "Family Travel" iPhone Commercial

It seems like "On hold" and "First steps" weren't the only new, activity-focused commercials Apple had ready for the iPhone as "Family Travel" has now made its Olympic debut as well.

"Family travel" highlights Southwest Airlines [Free - iTunes link] for pre-checkin, Gate Guru [Free - iTunes link] to find the kids a snack, and the built-in iPod app to play them a little Finding Nemo while they wait. Oh, and some Schlage LiNK [Free - iTunes link] to make sure the lights were off at home. End line: "That's why I don't go anywhere without my iPhone."

So the transition from "App for that" and "App for just about anything" to focused, lifestyle-specific "look what you can do with your iPhone" ads is now complete. Interesting to see how they go about step-by-step educational strategies even in their commercials...

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.